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Brands like eBay, Progressive, and Diageo are using generative AI to create more impactful advertising. Progressive saw a 197% increase in quote requests when using gen AI-powered audio ads. eBay has expanded its use of gen AI to detect trends and incorporate them into relevant emails and ads. Diageo uses gen AI for media planning, ad generation, and customer relationship management, finding that it helps them reach audiences more precisely. A Gartner survey shows that 88% of marketers plan to implement or have already implemented gen AI. However, challenges arise from collecting and activating data due to privacy laws and the deprecation of cookies. Progressive used gen AI to write scripts and provide synthetic voiceovers for 96 AI-generated audio ads, creating a higher volume of ads more quickly. Diageo used gen AI to find people who fit specific consumer profiles on platforms like Meta and The Trade Desk. eBay is using gen AI to improve the relevance of its items for buyers by creating curated outfit carousels and targeted email subject lines. [Extracted from the article]

George Clooney co-founded Casamigos tequila in 2013. Four years later, the trio of founders cashed in on its success in a big away by selling the company to alcohol conglomerate [...]

While Ryan Reynolds might be the face of Aviation Gin, which he bought in 2018 and sold this year to Diageo, the brand's online voice is Molina's. The savvy marketer [...]

With millions of people flocking to summer music festivals and fan road shows, one Orlando, Fla.-based experiential marketing agency is making sure no good data goes to waste. Beginning last [...]

Presents news briefs on advertising in the U.S. as of May 31, 2004. Launch of "Baileys In Tune," a cable television program on VH1, sponsored by Diageo to promote its Baileys cream liqueur; Release of a print advertisement by Sub-Zero, a refrigerator brand, on lifestyle magazines; License to be issued by Land Rover for its line of bicycles.

Cristina Merrill and Gerry Khermouch Diageo, the world's largest marketer of alcoholic beverages, is planning a global media consolidation later this fall involving all its liquor brands. Billings, which in [...]

The article looks at the marketing strategies of Colangelo, a marketing services company. Founder and President of Colangelo Rob Colangelo discusses the company's marketing methodology "Unfair Advantage" which allows clients to engage their customers. Colangelo has worked with clients such as food and beverage company Kraft and beer manufacturer Guinness.

Focuses on trends in the alcoholic beverage industry in the U.S. as of June 2005. Lack of innovation in the marketing of beer; Decision of Diageo to purchase the Bushmill's Irish whiskey brand of Pernod Ricard; Information on the advertising campaigns of Allied Domecq for its brands.

Presents news briefs on the advertising industry in the U.S. as of December 2002. Settlement of an endorsement dispute between Nike and QB Culpepper; Finalization of the sale of Diageo's Burger King unit; Exclusive agreement signed by Latin entertainer Thalia with Kmart.

Presents news briefs related to marketing strategies of several companies from around the world as of July 2002. Plan of Diageo to sell its Miami, Florida-based Burger King chain to consortium of U.S. venture capital firms led by the Texas Pacific Group; Features of the music advertisement to be launched by Levi's in August 2002; Plan of Gerber Products to launch the toddler version of television dinners in August 2002.

Presents news briefs on the advertising of business enterprises as of July 17, 2000. BMW branded credit cards launched by BMW Financial Services; Deal between General Mills and Diageo; Sales promotion of Jose Cuervo.

Specs Who Aaron Reitkopf, CEO, Americas (L.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York's Flatiron district Established in Europe and Asia, Profero entered [...]

Reports developments on advertising in the United States as of June 2001. Realignment on retail wireless business of Verizon Wireless; Request for audits from media agencies by Diageo; Advertisement duties for an arthritis pain reliever by Pharmacia and Pfizer.

Presents a compendium of news items concerning the advertising industry in the United States. Includes Diageo PLC's appointment of Leo Burnett's Starcom Media Services unit as the United States media planning and buying agency for its United Distillers and Vintners unit and as print buyer on Pillsbury; Publicis SA's plan to absorb its US unit, Publicis Communication.

The article offers information on Diageo PLC's Jane Walker Edition, a female counterpart of the company's whiskey male version, which debuts in March to coincide with Women's History Month and International Women's Day celebrations.

Focuses on the plan of Diageo PLC to release its liquor advertisements in national cable channels in the U.S. List of cable networks accepting advertising for distilled drinks; Amount of the spending on the Crown Royal Canadian Whiskey; Plan of Diageo to creation its own network of cable channels and local television stations.

Features the television advertising campaigns of Red Stripe by BBDO agency in the United States. Process of creating the advertisement; Creation of a Jamaican man character to serve as speaker in the commercial; Aim of the creative director to preserve the simplicity of the campaign.

Focuses on food and beverage firm Diageo's search for an advertising agency to handle its consolidated United States beer and spirits media account. Account budget; Primer on the American media landscape; Incumbent advertising agencies as of July 2001.

Details the plan of Diageo, the world's largest marketer of alcoholic beverages, to consolidate its global media involving all its liquor brands. Value of the account; Reasons for the consolidation move; Shops that are likely to join the review includes Leo Burnett of Chicago, Illinois, Young Rubicam and The Lowe Group's agencies in London, England.

Reports on that Ogilvy & Mather has been given the account for Guinness Brewing Co.'s alcohol-free lager, Kaliber.

Reports on the plan of Diageo to launch its advertising campaign for Crown Royal Canadian Whiskey on cable television networks in the U.S. in the fourth quarter of 2002. Television networks selected for the campaign; Amount spent by the company on advertising in 2001; Increase in national cable spending by distilled-spirites brands in the first half of 2002.

Reports on the launching of an advertising campaign for Diageo's Crown Royal Canadian Whiskey on cable channels in the U.S. in October 2002. List of cable networks where the commercial will be aired; Estimated value of the advertising effort; Plan of Diageo to build its own network of cable channels.

Provides information on the advertising campaign launched by J. Walter Thompson agency for Diageo's Baileys Irish Cream. Discussion on the television spots acquired by the agency; Plot and theme of the television commercial; Estimated budget allotted for the advertising campaign.

The article offers news briefs on miscellaneous topics as of July 2015. Multimedia firm Vice has signed a deal with telecommunications firm Verizon to provide content for an upcoming mobile video service of Verizon. Cable network TLC has canceled the "19 Kids and Counting" reality show due to molestation controversy in the Duggar family. The promotion of James Thompson to chief marketing officer (CMO) at consumer goods firm Diageo.

The article offers miscellaneous news briefs as of July 2015. Topics include signing of a deal between multimedia company Vice and telecommunication company Verizon through which Verizon subscribers will get access to content from Vice's video library; appointment of John Prideaux as the U.S. editor of the magazine " The Economist;" and promotion of James Thompson to the post of chief marketing officer of alcoholic beverages company Diageo.

The article presents an interview with singer and entrepreneur Sean "Diddy" Combs. Topics discussed include a rebranding of beverage maker Diageo's Ciroc vodka that he is involved with, his oversight of the accompanying advertising campaign, what his relationship with Diageo has been like, and how his role at Diageo draws upon his creative and business skills.

The article reports that scotch whisky brand Johnnie Walker is looking for a new advertising agency to represent them with mention of the brand's "Keep Walking" advertising campaign and consumer goods company Diageo's role in owning the brand.

The article discusses the advent of mobile device advertisement games sponsored by consumer brands including confectioner Mentos' Spider Sweeper, beverage company PepsiCo's Brisk Iced Tea Brisksaber, and spirits company Diageo's Captain Morgan Captain's Conquest. Topics include the loose incorporation of products into these games, how companies are incorporating the applications with more traditional advertising, and predictions for the success of mobile game advertising.

In this article the author share some observations he made about guerrilla advertisements and other experiential opportunities and missed opportunities as he walked the streets of New York City on New Year's Eve. He first noticed a missed opportunity by energy drink and coffee companies to take advantage of partygoers who would be up all day and night. He notices on Facebook that Ciroc Vodka and Diddy are offering free taxi rides to 5000 in New York City and Las Vegas, Nevada.

The article presents a case study of a cellular telephone advertising campaign that was developed by Diageo, the world's largest alcoholic spirits company. The company, which owns several brands of liquors, developed the campaign in an effort to increase public awareness about and sales of its line of alcoholic beverages.

This article discusses a marketing campaign for Ciroc Vodka from Diageo PLC that involves rapper Diddy acting as the host to a house party while the music of singer Frank Sinatra plays in the background. The positioning of Ciroc as a hip vodka to drink at home is described as an acknowledgment that the sale of high end spirits in bars is declining. This rebranding effort is presented as an effort to communicate the possibility of drinking vodka at home in a classy manner.

The article discusses how beverage marketer Diageo is sponsoring a contest that asks consumers to create a new "responsible drinking" advertising campaign. The article explains that the winner of the contest will receive $5,000 in compensation. Diageo's contest is one example of a growing trend among companies and brands to find ways to move beyond their advertising agencies, and capitalize on the popularity of consumer-generated content.

The article discusses a television advertising campaign launched by beer maker Guinness. The television advertisement features a rock concert, and the audience waiting for the rock musician to strike a power-chord on his guitar. The national television advertisement was created by the advertising agency BBDO.

The article reports on three vodka makers, Smirnoff, by DIAGEO PLC, Stolichnaya, by SOYUZPLODIMPORT ZAO, and Russian Standard, by ROUST Group of Cos. using the same marketing theme at the same time. All three are drawing on the idea of Russian heritage in their advertising campaigns. A lawsuit brought by Russian Standard alleging Stolichnaya is produced in Latvia is mentioned.

The article discusses the introduction of Zwack, the national liqueur shot of Hungary, to the U.S. market. It will pose primary competition for Jägermeister, a spirit projected to become a top ten spirits brand. Diageo, producers of Zwack, says the market for its product isn't overcrowded. Izabella Zwack, global brand ambassador, comments on production and an aggressive sales forecast. Details of Zwack's advertising campaign which will launch in the U.S. are given.

The article discusses the idea of running marketing campaigns in African American barbershops. Companies such as Nike and Diageo, who distributes the premium liquor Crown Royal, have placed marketing campaigns for their products in barbershops around the United States. Companies see the barbershop as a place to reach an African American male audience.

The article focuses on the television spots of featuring the Captain Morgan character representing the rum manufacturer under Diageo. The brand will evolve the story-telling aspect of its television advertisements, via Grey Worldwide, New York, by showing people who embrace the Captain's bold, fun and mischievous attitude. At 5.3 million cases sold, Captain Morgan is the third largest U.S. spirits brand, sailing behind Bacardi and Smirnoff.

The article reports the holiday marketing efforts of liquor company Diageo in the U.S. as of December 2005. For the Tanqueray gin, Diageo has released an advertising campaign that includes television, the Internet and satellite radio. Meanwhile, its campaign for the Crown Royal brand will use billboards sporting its signature purple bag. In a separate news, Diageo said that it may meet its target revenue and profits for the year.

The article reports on the Oronoco white rum launched by Diageo. The rum will be marketed in New York and Los Angeles, California in 2005 before going nationwide. Print advertising of the rum will be handled by Leo Burnett. Outdoor advertising were already launched in San Francisco, California with the tag line "The smoothest rum is not made, it is grown."

Presents information on a new advertising campaign from Diageo for its Guinness beer in the U.S. in 2005.

Reports on a sports-related advertising campaign to be launched for Scotch brand Johnnie Walker by Diageo in the U.S. in 2005. Target markets; Features of its baseball- and football-related advertisements; Background on the sponsorship of the Formula One West McLaren Mercedes car by Johnnie Walker.

Provides information on the advertising campaign for the Tanqueray gin of Diageo of North America in the U.S. Description of the scenarios in the advertisement; Marketer of the product; Concept of the promotional campaign.

Profiles Katherine Nicholls who was promoted as vice president for marketing for the Reserve Brands group of Norwalk, Connecticut-based Diageo. Liquor brands under the management of Nicholls; Background of Nicholls in marketing; Amount spent by Diageo in advertising in the U.S. in 2004.

Presents information on The Captain for President program created by BFG Communications for Norwalk, Connecticut-based Diageo. Description of the men targeted by the program; Advertising strategies used, including bumper stickers; Supporters of the Captain.

Reports on the decision of spirits company Diageo to revamp its marketing department to consolidate its brand group structure in the U.S. Resignation of marketer Mark Waller; Information on several brand campaign initiatives of Diageo; Selection of executive Larry Schwartz at the firm.

Presents news briefs on business enterprises in the U.S. as of December 13, 2004. Plan of Coca-Cola regarding the creation of its own Mountain Dew soft drink; Launch of two malternative flavors of Smirnoff Twisted V by Diageo; Licensing deal on inkjet printer cartridge products signed by Paper Mate, a division of Newell Rubbermaid, with Legacy Manufacturing.

Presents updates on events and issues related to advertising in the U.S. as of November 22, 2004. Embossed roses offered by Speaking Roses, a Salt Lake City, Utah-based company; Features of Single Series beer brand launched by Red Stripe Beer; Information on the 1-second film intended for business advertising.

Reports on the appearance of former heavyweight boxing champion Lennox Lewis in a television advertisement for Diageo's Jamaican brew Red Stripe in 2004. Features of the advertisement; Media spending for Red Stripe in 2003; Distribution of the Red Stripe limited-edition vinyl records.

Deals with the decision of Diageo to emphasize consumers instead of the cartoon captain in the television advertisements for Captain Morgan, a spiced rum brand. Features of the television advertisement created by Grey Worldwide; Television channels where the advertisement will appear; Concept and tag line of the advertisement.

Reports on the advertising campaign by Diageo for its Guinness Draught beer. Comparison of the caloric content of Guinness Draught beer with Budweiser, Sam Adams Boston Larger and Michelob Light; Increase in imports of Guinness Draught beer in 2003; Features of the outdoor and print advertisement of Guinness Draught via BBDO.