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Diageo plans global consolidation.
- Source :
- Adweek Eastern Edition; 7/13/1998, Vol. 39 Issue 28, p3, 3/7p, 1 Black and White Photograph
- Publication Year :
- 1998
-
Abstract
- Details the plan of Diageo, the world's largest marketer of alcoholic beverages, to consolidate its global media involving all its liquor brands. Value of the account; Reasons for the consolidation move; Shops that are likely to join the review includes Leo Burnett of Chicago, Illinois, Young Rubicam and The Lowe Group's agencies in London, England.
- Subjects :
- ALCOHOLIC beverage advertising
ALCOHOLIC beverage industry
Subjects
Details
- Language :
- English
- ISSN :
- 01992864
- Volume :
- 39
- Issue :
- 28
- Database :
- Complementary Index
- Journal :
- Adweek Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- 857474