Search

It's fitting that the prank that became the 2023 Super Bowl's most memorable marketing moment came from an agency known for mischief. His TikToks about client work have driven millions of views of earned media and have become a secret weapon in promoting the agency's clients. [Extracted from the article]

And Billionaire Boys Club has partnered with brands as varied as wristwatch maker Bam-ford London, the New York Yankees and Poké-mon. (Williams' brands are privately held and as such do not release financial figures.) Williams is acutely aware that, regardless of how many brands he becomes involved with, his most important brand is still himself. I want to make sure that every brand has the team in place, that it has the right kind of founder: the focused founder that is ready to build a legacy brand", Weaver told Adweek last year. Not only is Uncle Nearest the fastest-growing American whiskey brand in U.S. history, according to Inc. magazine, but it's also the best-selling African American-founded spirit brand of all time. [Extracted from the article]

This month, I announced a partnership between Limitless Labs and Goldman Sachs to elevate and support Latin entrepreneurs with its 10,000 Small Businesses program, which I'm really excited about. Jennifer Lopez grew up dreaming big dreams, and unlike many who aspire to a career in music, TV or film, this sui generis creative force from the South Bronx proved she could in fact do it all. In addition to financing, Limitless Labs is providing access to the 10,000 Small Businesses curriculum as well as branding and marketing assistance. "Goldman Sachs 10,000 Small Businesses is excited to partner with Jennifer", says David M. Solomon, chairman and CEO of Goldman Sachs. [Extracted from the article]

There's being stretched thin, and then there's Kevin Hart's current schedule. His already jam-packed itinerary also includes frequent meetings to nurture his new global media company Hartbeat, liquor line Gran Coramino, vegan fast-food restaurant Hart House, media deals and acting and producing with several out-lets - including Netflix, SiriusXM, Audible, Peacock, E! - Die Harter.) And following his late-evening Adweek chat, Hart is going to hit the gym before preparing to do it all again tomorrow. @JASONLYNCH KEVIN HART NEVER STOPS FROM MEDIA PLATFORMS TO BRAND PARTNERSHIPS, HERE'S A SAMPLING OF HIS GLOBAL REACH MEDIA COMPANY His new global media company, Hartbeat, which merged his two entertainment entities Laugh Out Loud and HartBeat Productions, includes Hartbeat Studios (finances and produces content), Hartbeat Media (events, gaming and Web3 initiatives) and Hartbeat Pulse (branded content studio). [Extracted from the article]

As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is not [...]

Even Samsung's top marketing executives Like Younghee Lee admit it wasn't Long ago that consumers thought of the company as 'boring and monotonous,' a geeked-out marketer working with a Little-known [...]

It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women--including famous faces like socialite Hannah Bronfman, [...]

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. He [...]

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day--on the Web, on TV, in print and on packaging. How is a [...]

DESIGN All Football League All Football League Team Brand Collection Leagues, Governing Bodies & Associations-Logo Gridiron Labs, North Hollywood, Calif. FXFL FXFL League and Team Brand Identities Leagues, Governing Bodies [...]

George Clooney co-founded Casamigos tequila in 2013. Four years later, the trio of founders cashed in on its success in a big away by selling the company to alcohol conglomerate [...]

Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. [...]

Hulu has been named the "Hottest Outlet for Comedy" for the fifth consecutive time, according to the Hot List. The streaming service offers next-day content from ABC, a variety of series from FX, and original shows like Only Murders in the Building. Hulu's streaming deal with Fox also brings popular comedies like Family Guy and The Simpsons to the platform. Despite some disagreement about genre categorization, Hulu continues to dominate the comedy category. [Extracted from the article]

Activists and environmental groups are advocating for legislation in New York State that would require brands to pay for the trash they generate through single-use packaging. The goal is to encourage less packaging over time and promote a shift to refill and reuse. Major brands and plastic producers support the legislation but want "advanced recycling" to be defined as a form of recycling. Environmental groups argue that this technology is unproven and amounts to "greenwashing incineration." The bill, known as the Packaging Reduction and Recycling Infrastructure Act, aims to address plastic waste and loopholes in existing extended producer responsibility laws. It would require brands to reduce single-use plastic packaging, incentivize refills and reusables, and help pay for recycling and waste disposal. The bill is currently making its way through the New York State Legislature. [Extracted from the article]

Unilever brand and inclusion chiefAline Santos exits after 35 yearsIndie agencies Barkley and OKRP have merged to become BarkleyOKRPUniversal Orlando Resort appointsLucky Generals to launch Epic UniversePHOTO (COLOR)PHOTO (COLOR)PHOTO (COLOR) [Extracted from the article]

To pack more wallop among the denim-and-leather set, Levi's is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War [...]

Going against the grain: The industry's ongoing obsession with measurement is "making everything look exactly the same", said Turco, whose plant-based brand touts its mission of transforming the food system via its calculatedly off-kilter marketing. In fact, even after working in branding and advertising for 20-plus years, Turco says he feels less like a "classically trained creative" and more like a "chief dot-connector." Helya Mohammadian FOUNDER, CEO, SLICK CHICKS Slick start: Mohammadian wanted to work in fashion for as long as she can remember, founding accessible underwear brand Slick Chicks in 2014. [Extracted from the article]

Bud Light's Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year's Super Bowl--but last-minute strategizing for the Big Easy blowout was not on [...]

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it's no wonder Big [...]

Brands are shifting their advertising strategies for the Super Bowl, with platforms like Instagram and TikTok becoming more popular choices than Twitter. Brands are now investing their digital budgets earlier, up to two weeks before the game, to drive sales and engagement. While Twitter used to be the main platform for real-time marketing during the Super Bowl, brands are now focusing on building engagement across multiple platforms. Additionally, TikTok is gaining traction as a platform for pre- and post-Super Bowl content, offering new ad formats and opportunities for advertisers. [Extracted from the article]

It's not every day that a major actor like Danny Glover clears an entire set to give you advice, but it happened to Juan Woodbury. Early in his career, Woodbury [...]

If there's one comment Catherine Balsam-Schwaber hears from women consumers the most, it's 'menopause snuck up on me.' Balsam-Schwaber, CEO of Kindra, a menopausal wellness brand founded in 2019, has [...]

Over the past several weeks, dozens of brands across tech, fast food, retail and CPG have released statements promising to ramp up spending with Black-owned ad agencies and media companies. [...]

As a gay woman and a marketer, every June I brace myself for the onslaught of rainbows. They're in social media logos, storefront window displays, colorful capsule collections, TV spots [...]

Marketing and branding conglomerate Authentic Brands Group returns to the NFT scene to sell a second batch featuring Hollywood icon Marilyn Monroe to celebrate her birthday. The Marilyn Monroe Metamorphosis [...]

KR LIU HEAD OF BRAND ACCESSIBILITY. GOOGLE BRAND STUDIO A PROVEN CHAMPION: Diagnosed with severe hearing Loss at the age of 3, Liu has spent more than two decades amplifying [...]

This is going to be big,' Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard 'We Are Young' by [...]

The advertising industry has long objectified women, but remains squeamish when it comes to topics about motherhood such as breastfeeding and postpartum experiences. That's despite a recent survey that found [...]

The past year saw its fair share of emergencies, from weather-related disasters to the pandemic that's still ravaging the world. And brands aren't the only ones building emergency preparedness into [...]

How did you get to where you are today? Any noteworthy 'aha' moments along the way? I come from the tiniest village in the north of France. I studied literature [...]

How do we build sustainability into how we grow our brands? What can CMOs do to drive change? How do we focus our efforts to make a measurable difference? These [...]

While people have been working from home, the world has seen damaging emissions from transportation drop drastically. But even when consumers are on the move again after the pandemic, they're [...]

The advertising industry is having the toughest time in a long time-perhaps even Yes, it's because of the recession. But it's also because of the change wrought by the digital [...]

Sometimes, the marketing department overhypes a product: Apple is guilty of not listening to its engineers at least twice, first with 1993's Apple Newton MessagePad whose killer handwriting recognition feature didn't actually work, then the disastrous launch of Apple Maps in 2012. And marketing is shifting away from the fiction of a perfect product - West cites the famously self-deprecating campaigns of another Swedish export, Oatly. [Extracted from the article]

Nimble companies, those that do not carry the baggage of legacy marketing theories and processes, are well-equipped to capture consumer trust in today's market. By leveraging real-time data to assess [...]

How does Roblox stand apart from legacy brands? We are building a platform that we expect will ultimately enable billions of people to share experiences together. This concept is often [...]

In a year that saw groundbreaking Black Lives Matter protests across the world, this Black History Month hits a bit differently for many consumers. According to data from analytics company [...]

How did you come up with the idea for Hello products? I feel like personal care was impersonal. There was nothing very human about it and everything was kind of [...]

Something on the side Ultimately, restaurants - regardless of scale - create virtual brands to expand their presence on food delivery apps and emphasize the versatility their menus can offer, thereby attracting new customers who may exist outside of their base demographic. One such restaurant, Southern cuisine chain Cracker Barrel, created the online-only brand Pancake Kitchen when it noticed a limited number of all-day breakfast options on delivery apps. @SHANNONL MILLER DEMAND FOR FOOD DELIVERY APPS Global app downloads via Apple's App Store and Google Play (in millions) MONEY SPENT ON FOOD DELIVERY APPS U.S. consumer spend on food delivery apps vs. the same month a year prior While the amount of money spent on food delivery apps has leveled off since the pandemic's peak, their continued popularity has allowed virtual brands to fill local gaps in supply and demand. [Extracted from the article]

This is a debate. Advertising industry leaders debate media unbundling, branded content, compensation, the dearth of talent and advertising's identity crisis. Never before has the industry faced such a confluence of new technology, burgeoning options in media and branded content. Not to mention difficult economic times worsened by compensation pressures and bottom-line realities dictated by public ownership. Reaching consumers has become harder than ever, given their growing control over how and when they receive commercial messages. The business remains a test of developing marketing strategies that succeed, in whatever form they assume.

1 ALTO Region: U.S. regional agency/Northeast | Category: Full-service | Overall rank: 2 2 THE MRN AGENCY Region: U.S. regional agency/West; International Growth: 917% Category: Full-service Overall rank: 4 3 MEDIA MATTERS WORLDWIDE Region: U.S. headquartered/West Growth: 424% Category: Media Overall rank: 9 4 HUNTERBLU MEDIA Region: U.S. regional agency/Southeast Growth: 328% Category: Media Overall rank: 11 From two agency founders and $1 million in business when it began to a team now spread across two states with $60 million in billing, hunterblu media's startup approach has conditioned it for growth. - K.C. 8 DOTTED LINE Region: U.S. regional agency/ Southeast Growth: 217% Category: Creative Overall rank: 22 Dotted Line focuses on utilizing growth marketing tactics for clients like nonprofit health system Bon Secours Mercy Health and Spinnaker Consulting Group, delivering strategy, content and data-driven creative. During the pandemic, the agency positioned itself as a partner to larger agencies to improve its agility and expose hunterblu media to mid-sized companies, including Meineke Car Care, Friendly's and Do Good Chicken. [Extracted from the article]

Formerly irrelevant retailers and torpedoed platforms of yore are clawing their way from brand history into today's zeitgeist - but in some cases, the association with the original brand is only skin deep. "Maybe we will see traditional clothing brands come back with outfits for avatars or food brands giving NFTs with a real-life purchase." The age of the reanimated brand is stumbling forth to a new future. [Extracted from the article]

That's why this year's prestigious Brand Genius awards are honoring a group of top marketers who have delivered long-term success for some of the world's leading brands. We also tapped research firm Brand Finance to evaluate our nominees to show long-term growth for their respective companies, across brand value - the present value of earnings specifically related to the brand - and the company's overall enterprise value. They're the result of sustained brand-building efforts mixed with just the right amount of performance marketing. [Extracted from the article]

Brand experiences go through hype cycles like any other marketing strategy. In a world where consumers are increasingly wary of brands and gravitate to those that represent their own values, brand homes offer a unique opportunity for storytelling and connecting with people in an inherently authentic way. [Extracted from the article]

As we evolved our Brand Genius honor this year, we also shifted our ceremony to the Cannes Lions International Festival of Creativity for the first time, saluting this year's stellar Brand Genius class at an intimate luncheon on June 20. Also new this year, we included our first-ever Lifetime Achievement Brand Genius honoree: The Lego Group's chief product and marketing officer, Julia Goldin, whose storied résumé also includes impressive turns at Coca-Cola and Revlon before she arrived at Lego in 2014. And as her insightful cover interview with Brittaney Kiefer reveals, Goldin's missteps along the way were just as important as her (many) successes in helping her become the kind of marketing exec we all should emulate. [Extracted from the article]

Collage Group, a culture-based consumer research organization serving more than 300 brand partners, released a survey in April noting that 55% of Gen Zers 18-22 were unhappy with the way their sexuality was portrayed in advertising. Each February since 2017, the National Hockey League has touted its "Hockey Is for Everyone" month, focusing on DEI initiatives. True LGBTQ+ Brand Allies Can't Run Away. [Extracted from the article]

Brands will do anything to stand out, like direct-to-consumer sustainable cashmere company Naadam rolling out a campaign featuring goats having sex. Ads like these are vital for DTC brands, where [...]

ADVERTISERS ARE CALLING SAUL BETTER CALL SAUL'S FINAL EPISODES HAVE BEEN A BIG DRAW FOR BOTH LONG-TIME AND FIRST-TIME MARKETERS ON THE SERIES. Even AMC Networks keeps some shows exclusive to its AMC+ streamer, which debuted in October 2020. Mad Men helped define AMC as a premium cable force in 2007, but the original series that followed a year later - Breaking Bad - had an even greater long-term impact on the network. [Extracted from the article]