Gen X Women's Marketing Moment: MENOPAUSAL BRANDS ARE GIVING THEM THE FLOOR, BUT IT'S ONLY THE BEGINNING

Authors :: Moustakas, Tiffany
Source :: ADWEEK. July 12, 2021, Vol. 62 Issue 12, p9, 1 p.
Publication Year :: 2021
Abstract: If there's one comment Catherine Balsam-Schwaber hears from women consumers the most, it's 'menopause snuck up on me.' Balsam-Schwaber, CEO of Kindra, a menopausal wellness brand founded in 2019, has [...]

Subjects :: Menopause
Women consumers
Marketing
Brand name products
Company business management
Advertising, marketing and public relations
Business, general
Facebook (Online social network)

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