Search

This book reinvents aspects of the rhetorical tradition as part of a philosophical pluralism oriented to “All-in-Allness”. Its chapters unfold some of the ethical and intellectual responsibilities philosophy and rhetoric share, their commitments toward literature broadly conceived, the limited authority of their interpretations, and the kinds of judgments they issue in. Part One, drawing chiefly on Ludwig Wittgenstein and Richard McKeon, leverages a central line of argument regarding “Rationality” in the pragmatism of Robert Brandom. Part Two pivots to specific instances of the range of rhetorical argument found in surprising places and in sophisticated arrangements. The book as a whole culminates in Part Three, where the author demonstrates how “ordinary language criticism” fruitfully bears on cultural models – film, drama, novels, poetry – belonging to “American Low Modernism.”

This book offers an academic dialogue between news values construction and readers'evaluative response in Weibo news package from the interpersonal perspective. The study focuses on the under-researched field of news reception, i.e. how the media-reader relationship can be influenced by readers'feedback. By combing multimodal discourse analysis and corpus methods, this book aims to address the following three research questions regarding the text-reader relationship in Weibo news package: (1) what are the gains and losses in the transfer of news values constructed across platforms and news media? (2) how are Chinese language and emoji collaborated to realize attitudinal meanings and advance readers'positions in news comments? (3) how does readers'response overlap or mismatch with particular news value in a story across news text-reader relations, reader-reader relations and extra text-reader relations? The book has social, theoretical and pedagogical implications for the changing landscape of (Chinese) news discourse and audience studies. Socially, the findings of news and comments analysis show that news value decisions can be negotiated due to readers'active engagement via the social media commenting function. Theoretically, a responsive model of evaluative readings has been built for a better understanding of social media multimodal comments through the lens of reading positions and emoji-text interactions. The book is of interest to researchers in media and communication studies, but can also be used as a reference book for (under)graduate students in social semiotics, linguistics and journalism to learn how to analyze multimodal and interactive (news) texts on social media by triangulation of theories and methodologies.

This book offers a self-reflective, critical approach to the study of what is popularly known as polyglossia, charting the gradual but marked process of its commoditization over the last 20 years and offering a counterpoint to mainstream positivist treatment of serial language learning.First, from a diagnostic standpoint, the book examines the rise and consolidation of the Polyglot Community in the sociopolitical and economic context of its gradual transformation into and partial overlap with the Polyglot Industry and its ideological tenets (the Polyglot Matrix). Second, from a prognostic standpoint, the book posits Critical Polyglot Studies (CPS) as a much-needed counter to the many theoretical and practical shortcomings of the Polyglot Industry-cum-Matrix, presenting the main programmatic points and illustrative best practices and institutional case studies of this alternative paradigm. CPS is conceived as both a research orientation and as a strategic attempt to elicit debate and draw in a wider range of polyglossia scholars, offering readers with actionable tools to contribute to this emerging academic and activist endeavor.Constituting the first critical and systematic analysis of polyglossia as a globalized phenomenon, this book will be of interest to scholars of linguistics, cultural studies, critical theory, and sociology.Chapter 3 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivatives (CC-BY-NC-ND) 4.0 International license.

With the international rise of K-pop culture, this analysis of BTS and the languages surrounding and related to their music, fans, and media content provides a unique look into how languages are localized, hybridized, and utilized beyond popular entertainment.Drawing on a wide range of data, the book examines various BTS-related content, from their music to the content generated by both BTS themselves and their fans. Chapters explore key sociolinguistic issues using BTS's language as data, including their songs, lyrics, tweets, and interviews, and languages of BTS consumers, including fan interactions, reaction videos, commercials, as well as BTS-inspired signs and sounds in public places. With their phenomenal success in the global music market and ever-dominant presence on social media, BTS has inspired scholarly interest in academic fields such as culture and media studies, musicology, sociology, and business marketing, shedding light on effective communication and innovative language use.As the very first scholarly collection on BTS-related language, this book will be of interest to students and scholars studying language use and communication, including linguistic hybridity, multimodality, translanguaging practices, and multilingual communication.

Morality is pervasive, touching all aspects of social life. The contributors to this volume provide an introduction to research on how morality is socially constructed in and through discourse, and the implications of this for the empirical analysis and theorization of morality. The volume addresses both how morality gets done through everyday practices, as well as the practical concerns that discussions of morality inevitably entail. It does so by delving into how morality is socially constructed in an array of communicative environments through the lens of a range of different discourse analytic traditions. Drawing on the conceptual tools of moral stance, positioning, responsiveness and authority, the chapters address the ways in which morality is enacted, interactionally negotiated, contested and policed. What emerges from these discussions and analyses is an understanding of morality from a discursive perspective that encompasses both morality as action, in which moral stances become the articulated object of action, and moral framing, in which the situated context itself is morally charged for evaluation.

Face has become a key-concept in current socio-pragmatics. By virtue of its metaphorical force, it enables researchers to explain universal processes of human communication mostly reflected in language use. Yet being an English construct, in intercultural comparison, face provokes critical debates putting in doubt namely its relation to im/politeness-theories. The 8 articles in this volume tie on these issues putting face under linguistic scrutiny: With different approaches and methods, some re-consider the notion of face comparing labels and expressions in lingua-cultures other than English; others explore the verbal enactment of face in selected speech acts, conversational moves and interactional settings.