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The article describes the marketing strategy of Stokely-Van Camp, which involves selling 95 percent of its goods under its national brand names, in 1947. Led by president William B. Stokely Jr., the marketing strategy was meant for establishing a business that withstands price cuts and seasonal share hikes and drops in the stock market. As part of the strategy, Stokely has invested 3 million U.S. dollars on advertising to endorse its national brands including Exquisite, Fame and Honor Brand.

The article provides information on several common stocks that are trading between 10 to 25 dollars as of February 1, 1954. It looks at the operations of Aldens, Inc. which conducts mail order business in rural areas and is trading at price of 21 dollars with a dividend yield of 7 percent. An overview of the capital structure of Copeland Refrigeration Corp. is presented. Sales figures for the fiscal year ending May 31, 1953 of frozen foods maker Stokely-Van Camp's are also provided.

In the article, the author discusses developments in the U.S. stock market as of April 1952. He recommends several stocks to investors, including International Harvester, Otis Elevator and Reynolds Tobacco. The other favored stocks are Stokely-Van Camp, which processes and packages a line of vegetables and fruits under the trade name "Stokely's Finest," and Swift and Co.

The article discusses the business of U.S. pork & beans canner Stokely-Van Camp. Inc. in August 1959. Particular focus is given to the company's sales, net profit, and share price. The author also comments on the attempt of Stokely to get into the frozen foods market, pimiento supply, and the competition of packing company California Packing.

The article focuses on repackaging of canned foods by Stokely-Van Camp Inc., based on the packaging preferences of women consumers.

The article reports that Stokely-Van Camp Inc. is testing adjustable steel gates that can fit inside a boxcar, which can reportedly cut freight damage.

The article discusses marketing-related initiatives of businesses in the U.S. Stokely-Van Camp Inc. plans to launch a month-long promotion in which it will offer a 24.95 dollar train set from Tyco Industries in exchange for three Stokely canned fruit or vegetable labels. Radio stations in Memphis, Tennessee are offering all-expense-paid ego-trip to attract more listeners. The Federal Trade Commission's office in Chicago, Illinois is monitoring shoe newspaper advertisements to ensure that advertisers are honest in describing what goes into their footwear.

This section offers news briefs pertaining to the marketing efforts of several U.S. companies, as of December 1970. Canadian Pacific Airlines President John Gilmer has ran two-page spread in 10 Canadian dailies and staged a public poll in response to protests regarding its stewardess' new midi uniforms. Pollution-free ice cubes from Greenland glaciers are being test-marketed by Groenlaendsk Handel in various countries, including the U.S., Holland and West Germany. Stokely-Van Camp has begun marketing its Gatorade in packaged powder form.