Stokely Diversifies.

The article describes the marketing strategy of Stokely-Van Camp, which involves selling 95 percent of its goods under its national brand names, in 1947. Led by president William B. Stokely Jr., the marketing strategy was meant for establishing a business that withstands price cuts and seasonal share hikes and drops in the stock market. As part of the strategy, Stokely has invested 3 million U.S. dollars on advertising to endorse its national brands including Exquisite, Fame and Honor Brand.