1. MULTIPLE PACKAGING: A MERCHANDISING TOOL.
- Author
-
Dempsey Jr., William L.
- Subjects
PRODUCT bundling ,PACKAGING ,MERCHANDISING ,MANUFACTURED products ,BEER cans ,SUPERMARKETS ,PACKAGING industry ,MARKETING strategy ,CANNED foods marketing ,SALES forecasting ,MARKETING management - Abstract
Multiple-unit packaging, the practice of banding from two to twelve units of a product and selling them as a package, is an increasingly important force in American merchandising. Primarily a carrier of beer cans in 1947, this idea has grown enormously in the last ten years. Although there are problems in supermarket merchandising of canned products that multiple packaging will not solve, most of its users have reported success in increased sales. [ABSTRACT FROM AUTHOR]
- Published
- 1959
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