1. MANAGEMENT EDUCATION: THE NATURE OF THINGS TO COME.
- Author
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Crawford, Merle
- Subjects
MANAGEMENT ,TRAINING of executives ,MANAGERIAL economics ,EDUCATION ,EXECUTIVE ability (Management) ,COLLEGE students - Abstract
In this article the author surveys the trends that will change present management education ideas. Companies really cannot compete with colleges except at lowest managerial levels or in highly specialized trades where customer or product knowledge still rules supreme. College graduates in the business field no longer are economics majors with a couple of accounting courses. The business firm will grow to face new responsibilities for its managers on the social front, there will be a full array of cooperative ventures between business firms and/or nonbusiness organizations, and the female will arrive as a top manager. These changes are of course but a small fraction of those that currently appear likely, but among the many they appear to have special significance for management training. As a field of professional activity, the development of managers will grow in importance, complexity, and inter-institution involvement, as entirely new programs, concepts and relationships appear. It can only be hoped that a sense of research and experimentation pervade offices and classrooms of those currently involved in the endeavor.
- Published
- 1973
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