1. To Market We Go: ...Like Lambs to the Slaughter.
- Author
-
Dowling, Ed
- Subjects
- *
LOBBYING , *FOOD industry , *FOOD advertising ,COMPETITION - Abstract
Focuses on the launch of the food lobby group Grocery Manufacturers of America (GMA) in the U.S., aiming to study the way competition works in the food industry, as of January 1967. Concerns of ranchers in 1964 regarding prices they were getting for beef; Implications of the National Commission on Food Marketing report, Food From Farmer to Consumer, for food advertising; Explanation by GMA consultant Robert D. Buzzell, of a theory attempting to show that in the life cycle of a product, advertising paves the way for price competition; Argument made by GMA that every food product competes against all other food products for the consumer's food spending, regardless of monopoly, oligopoly or dominance.
- Published
- 1967