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Although interest in input/output analysis was expressed as early as 1951, apparently few companies are using this technique. Typical marketing problems related to identification of users, estimates of users' needs, and determination of users' relative growth rates should lend themselves well to input/output technique. An example of input/output application to a market identification problem for a hypothetical firm is developed. [ABSTRACT FROM AUTHOR]

Research concerning marketing to the black community has been plentiful in the past decade, and for good reason: there are 23 million black Americans, who spend $33.0 billion annually. But the results of the descriptive research on the black consumer have been largely contradictory. This article makes recommendations for considering those contradictions and arriving at effective black marketing mix strategies. [ABSTRACT FROM AUTHOR]

As the Department of Defense budgetary requirements have expanded in recent decades, so too have their commodity requirements diversified and proliferated to encompass almost every product and service available. This expansion, along with the many firms in competition for procurement dollars, presents formidable marketing problems. [ABSTRACT FROM AUTHOR]

Knowledge of its audience is essential to the motion picture industry if it is to satisfy profitably the needs of its customers by means of a marketing mix. This is a study in communication research which examines the size, composition and motivations of the motion picture audience. [ABSTRACT FROM AUTHOR]

The glowing involvement of American business in international production and marketing has raised the question: Does international management really differ from management of domestic operations? This article uncovers the features which are unique to foreign marketing operations and describes processes for dealing with differences. [ABSTRACT FROM AUTHOR]

The article discusses aspects of price wars. Price wars are a specific type of abnormal price behavior usually involving price reductions and counter reductions. They are not uncommon in the retail food industry and the retail gasoline trade. One or more of the adversaries involved in a price conflict must sooner or later consider termination of the war due to limited resources and the expense of the tactic. In any pricing conflict there are management implications. Pricing decisions must be made by vendors, rivals, and peripheral competitors.

The article discusses effective corporate growth strategies. Researchers studied a 1964 sample of 53 leading U.S. growth companies. The firms studied were successful in achieving rapid expansion in sales and even more rapid expansion in total profits per share. The study sample indicated that firms succeed in their quest for rapid expansion by adopting certain business strategies including choice business field, choice of a fast-growing market segment within the areas served by the industrial sector, and sale of new products to old markets.

It's up to the marketing staff to maximize a firm's total revenue net of selling costs, and this often calls for statistical as well as sales know how, for many factors must be equated and others, such as fixed and variable costs, juggled to produce the most advantageous net possible. Outlined here is a framework within which to view marketing situations and some strategies to help keep the percentages in your favor. [ABSTRACT FROM AUTHOR]