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Strategies for Growth.
- Source :
- California Management Review; Summer64, Vol. 6 Issue 4, p31-36, 6p, 2 Charts
- Publication Year :
- 1964
-
Abstract
- The article discusses effective corporate growth strategies. Researchers studied a 1964 sample of 53 leading U.S. growth companies. The firms studied were successful in achieving rapid expansion in sales and even more rapid expansion in total profits per share. The study sample indicated that firms succeed in their quest for rapid expansion by adopting certain business strategies including choice business field, choice of a fast-growing market segment within the areas served by the industrial sector, and sale of new products to old markets.
Details
- Language :
- English
- ISSN :
- 00081256
- Volume :
- 6
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- California Management Review
- Publication Type :
- Academic Journal
- Accession number :
- 6526931
- Full Text :
- https://doi.org/10.2307/41165604