362 results on '"Reinartz, Werner"'
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2. Reimagining personalization in the physical store
3. The managerial relevance of marketing science: Properties and genesis
4. Modeling Customer Lifetime Value, Retention, and Churn
5. Smart Services als Geschäftsmodellinnovation
6. Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
7. Capturing Retailers’ Brand and Customer Focus
8. Kundenansprache in Zeiten digitaler Transformation
9. Propelling International Marketing Research with Geospatial Data.
10. Communicating Brands in Television Advertising
11. Modeling Customer Lifetime Value, Retention, and Churn
12. A retrospective review of the first 35 years of the International Journal of Research in Marketing
13. The Effect of Content on Zapping in TV Advertising.
14. CRM in Social Media
15. Applications of CRM in B2B and B2C Scenarios Part II
16. Future of CRM
17. Software Tools and Dashboards
18. Customer Privacy Concerns and Privacy Protective Responses
19. Loyalty Programs: Design and Effectiveness
20. CRM Issues in the Business-To-Business Context
21. Campaign Management
22. Customer Analytics Part I
23. Impact of CRM on Marketing Channels
24. Using Databases
25. Data Mining
26. Implementing the CRM Strategy
27. Strategic CRM
28. Concepts of Customer Value
29. Strategic CRM Today
30. What Drives Inner City Attractiveness for Society? The Role of Brick-and-mortar Stores
31. Does It Pay to Be Real? Understanding Authenticity in TV Advertising
32. Kundenansprache in Zeiten digitaler Transformation
33. From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B
34. The impact of digital transformation on the retailing value chain
35. Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success
36. Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior.
37. Improving customer profit predictions with customer mindset metrics through multiple overimputation
38. Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
39. Eine eigene Plattform für Ihre Marke [An own platform for your brand]
40. Building Your Own Brand Platform.
41. Creating Enduring Customer Value
42. The Platformization of Brands.
43. On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
44. From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing
45. Digital Transformation and Value Creation: Sea Change Ahead
46. A Better Way to Calculate the ROI of Your Marketing Investment.
47. Customer Relationship Management
48. EXPRESS: Propelling International Marketing Research with Geospatial Data
49. When and why do customer solutions pay off in business markets?
50. sj-pdf-1-jig-10.1177_1069031X221149951 - Supplemental material for Propelling International Marketing Research with Geospatial Data
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