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Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges
- Source :
- Journal of the Academy of Marketing Science. November, 2018, Vol. 46 Issue 6, p987, 25 p.
- Publication Year :
- 2018
-
Abstract
- Abstract Many studies use variables from the Compustat database to measure various marketing constructs, yet no clear guidelines detail which metrics correspond with which constructs. Justifications rest mainly on the [...]
Details
- Language :
- English
- ISSN :
- 00920703
- Volume :
- 46
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Journal of the Academy of Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.573714612
- Full Text :
- https://doi.org/10.1007/s11747-018-0589-2