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The study of perceptions of many teenagers in terms of their attitudes and views of the Springfield/Greene Country Public Library in Missouri shows that they respond positively to updated libraries that offer inviting spaces, specialized teen areas, food services and other amenities. The library staff should be prepared to implement marketing strategies to compete with alternative information providers by determining the perceptions of the teenagers and supporters of the public library system.

A variety of promotional strategies have been used to stimulate sales of pharmaceutical drugs. Traditionally, push techniques have been the predominant means used to encourage physicians to prescribe drugs and thus increase sales. Recently, the traditional push strategy has been supplemented by a pull strategy. Direct-to-consumer advertising is increasingly used to encourage consumers to request advertised drugs from their physicians. This research compares the attitudes of two of the most affected participants in the prescriptive sales processes: physicians and pharmaceutical sales representatives. The findings indicate differences between physicians and pharmaceutical sales representatives regarding the efficacy and ethical considerations of various promotional strategies. KEYWORDS. Salesperson, marketing strategies, promotional strategies

The promotional activities of pharmaceutical industry are analyzed. The activities of the sales representatives from the industry are examined at three levels: advertising the product directly to consumers, the ethical aspects of the salesperson in advertising, and the effect of these activities on physician's prescriptions.

In this research, aspects of the appraisal process on participating salespeople were examined to provide sales managers with insights into the appraisal system so they can assess the degree that their criteria are perceived as valid by their sales personnel.

This research finds that salespeople succeed by orientint the customer to the company and the product.

A study was conducted primarily to evaluate the viewpoints of commercial and private trucking fleet operators regarding the possible use of alternative fuels in their fleets. Despite forecasts suggesting the increasing adoption of alternative fuels, study results indicate that trucking firms do not foresee major cost savings resulting from a switch to alternative fuels. There are two events which would justify their spending to convert to an alternative fuel system, namely, if alternative fuels result in cost savings per mile and significantly improved performance and if the government forces a change to alternative fuel use. Operators believe that engine conversions would entail substantial capital investments but cost savings would be minimal.

A research on real estate personnel's training was conducted to establish the relationship of such training to the availability and effectivity of the sales personnel. The sample was compossed of male respondents between the age of 30 to 60 and who have at least 10 years of experience in sales. Findings led to the conclusion that management-sponsored real estate training emphasizing on the customer-needs and post-sale services should be extended to sales personnels. Furthermore, assessment of the training should be considered to augment the constructivity of this approach.

The North American Free Trade Agreement (NAFTA) opened up a wealth of opportunities for U.S. firms desiring to expand their operations into international markets. The Mexican market, in particular, is [...]

The independent inventor often has been portrayed as something of a mad scientist-type individual or an uneducated dreamer in search of the Holy Grail. The result of these perceptions is [...]

This study examines key issues confronting the LAN industry and determines the degree of importance of each issue. The issue categories identified are compatibility, product attributes, education and training, communication, and user expectations. Results indicate that service is more important than price, that compatibility is important, and that schools are not adequately training individuals in LAN technology. (Reprinted by permission of the publisher.)