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The article examines differences in attitudes toward drinking among university students in Canada, Australia, Norway and Korea. Students with less favorable attitudes toward drinking place a higher importance on social identity than students with more favorable attitudes toward drinking. Results showed that Koreans had the most favorable attitudes toward drinking, and males in all four countries had more positive attitudes toward drinking than females. Students with more favorable attitudes toward drinking were more susceptible to interpersonal influence than students with less favorable attitudes toward drinking.

This study attempts to develop a scale to measure the individual entrepreneurial orientation (IEO) of persons in South Africa. Respondents were subjected to a survey instrument and provided information on items pertaining to their demographics, entrepreneurial orientation, and values. The results showed substantial differences on the range of items between black and white entrepreneurs. [ABSTRACT FROM PUBLISHER]

This paper discusses individual and group identities, and examines personal values across four countries: Australia, the United States, Canada, and Israel. The relationship between consumer susceptibility to interpersonal influence and personal values is examined using the List of Values (LOV) and Bearden, Netemeyer, and TeePs scale. Three of the nine LOV values were found to be different for people who are highly susceptible to interpersonal influence compared to those who are not: a sense of belonging, warm relationships with others, and being well respected. [ABSTRACT FROM AUTHOR]