Alcohol Consumption Among University Students: A Multi-Country Study of Attitudes, Values, Identity, and Consumer Influence.

The article examines differences in attitudes toward drinking among university students in Canada, Australia, Norway and Korea. Students with less favorable attitudes toward drinking place a higher importance on social identity than students with more favorable attitudes toward drinking. Results showed that Koreans had the most favorable attitudes toward drinking, and males in all four countries had more positive attitudes toward drinking than females. Students with more favorable attitudes toward drinking were more susceptible to interpersonal influence than students with less favorable attitudes toward drinking.