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The article focuses on the management of the department store Bloomingdale's Inc. in Manhattan, New York City. It states that the store has attracted more than 300,000 shoppers through the thousands of its merchandise which are showcased to the consumer as its way to promote its products and become a trendsetter. It mentions that the department store focuses more on the likes of professional people and the young market that made them decide to sell more on fashionable and quality clothes and gadgets and sell less washing machines and refrigerators. Bloomingdaale's president Marvin Traub adds that the used of marketing strategies such as the use of eyecatching shopping bags has resulted to the growth of customers and boosts its sales as well as to its first expansion in Washington, D.C.

The article offers information on the advertising campaigns used by Queens Library in New York to reach elusive non-users. It states that people between the ages of eighteen and thirty-four are difficult to reach for they are not aware what a public library has to offer. It cites the efforts of Queens Library to change the mistaken perceptions of non-users on public libraries through its advertising campaigns. The said advertising campaigns include the Find Love @ Queens Library advertisement, the Whet Your Taste Buds advertisement, and the Hip-Hop Headquarters. It notes that the arresting image of a female vampire which satisfies herself by biting her half-clothed male companion is projected in the Love @ Queens Library ad.

The article discusses the marketing strategies implemented by the Major League Baseball organization as of January 2014, focusing on the targeting of younger fans with social media and video integrations. Topics include The Fan Cave production venue in New York City, a proposed television commentary program, immersion advertising, and the advertising initiatives of athletes such as David Ortiz.

The article discusses the marketing strategies that have been implemented by brands such as the beer brand Bud Light, the soda company PepsiCo Inc., and the retailer Macy's Inc. in New York City in anticipation of the Super Bowl XLVIII football competition that will be held at the MetLife Stadium in New Jersey on February 2, 2014. Topics include advertising in Times Square of New York City, the work of the marketer Rob McCarthy, and location-based brand activations.

The article features the Islanders Business Club, a business and social networking program kicking off in time for the 2007-2008 National Hockey League season, in Long Island, New York. According to Chris Dey, the Islanders' senior vice president of sales and marketing and operations, the idea is to have members of the club mingle at pre-game functions and also have an opportunity to promote themselves on the Web and through advertisements in Islanders Illustrated, the game-day program.

The article discusses advertising strategies for a commercial space in New York City. When it comes to high-end properties, fancy brochures, newspaper ads and a flowery description on a web site may not always be enough. Experts suggest that putting up a show to showcase a performance space is ideal. Properties are staying on the market longer than before, says Coldwell Banker Hunt Kennedy's Patrick Lilly. When a broker wants to nab the attention of colleagues, one has to go to greater lengths to stand out.

This article reports on the first annual Gone From Home presentations of Clear Channel Worldwide to be held on May 12, 2003 in New York. The country's largest radio station operator wants to cut up-front deals across its four Gone From Home divisions: the radio division; the live division, which includes music, theatricals, and motor sports; the outdoor division; and the interactive division. Clear Channel already captures 20 percent of all radio advertising dollars and is now gunning for a share of advertisers' television and print budgets. Executives from six broadcast television networks either declined comment or were not available for comment. The event will take place at the Clear Channel-owned Ford Theater in Times Square, and Lori Wellinghoff, senior vice-president of Clear Channel Advantage, is expecting around 1,600 attendees. She also said that network up fronts tend to be packed with a lot of buyers and planners. Radio personality Rick Dees will emcee. Appearances will also be made by the cast of The Producers and Rush Limbaugh, among others. What could work in Clear Channel's favor is the projection of a torrid $9 billion television up front and currently tight television marketplace.

The article stresses the need for marketing researchers to focus more on advertising according to Leo Bogart, executive vice president-general manager of Newspaper Advertising Bureau Inc., at the 28th Annual Advertising Research Foundation Conference in New York. He cited the functions of advertising research. Increased competition among advertisers for the available time or space in new media is expected. He discussed research on the effects of commercial positioning on memorability.

The article previews the Annual Marketing Conference of the American Marketing Association that will be held during May 9-12, 1982 in New York. On the first day of conference, there will be various educational exhibitions. Marketing's role in a changing business environment will be discussed on May 10. The general session will include shifting horizons for marketing by Stephen A. Greyser, who is professor of marketing at Boston, Massachusetts-based Harvard University. A focus on executing the marketing plan will be analyzed on May 11. Evaluation and measurement of marketing will be discussed on May 12.

The article reports on the diverse business outlook of healthcare communications agency Havas Life New York, formerly known as Euro RSCG Life Metamax. Agency president Dorothy Gemmell stresses that they are focused on great strategy and great communication plans to deliver great creative across all platforms. It offers information on its clients including Teva Pharmaceutical Industries Ltd.'s women's healthcare business, Walgreens and Nestle SA's Wyeth Nutrition.

The article reports on the established developments of Weatherproof Garment Co. in marketing and advertisement industry in New York. It cites the move of Weatherproof on announcing the purchased of two-second commercial on January 2008. Eliot Peyser, the chief executive officer (CEO) of Weatherproof said that the company's promotional material, commercializing and advertising ideas were produced within the business.

The article focuses on the firm Shulman & Associates in New York. The marketing research and consulting firm, has developed a segmentation analysis model that determines a product's optimal target group based on the marketing costs involved in reaching those consumers. The computerized model called, Opti-Target, has the potential to reveal whether a heavy-user group is really the optimal group towards which advertising should be targeted. According to president Robert S. Shulman. heavy-user groups, are difficult and expensive to reach because of their unusual media-consumption patterns.