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The article discusses an April 2014 public relations campaign of the high-speed trading firm Virtu Financial Inc. that is intended to respond to criticisms from Michael Lewis, the author of the book "Flash Boys," in anticipation of Virtu''s planned initial public offering.

The article presents suggestions on how small businesses should handle bad reviews left by consumers on public Web forums including Yelp and Facebook, with tips from entrepreneurs and venture capitalists including Ryan Holmes, David Cohen, and Maynard Webb.

The article discusses power utilities and social media as of September 23, 2013, with a focus on companies' use of social media service Twitter to communicate details about outages to customers, including information on service Facebook, energy efficiency, and customer turnover.

The article reports that U.S. President Barack Obama plans to shift his presidential strategy in 2013 to focus on job growth and strengthening the middle class, discussing Obama's frustration with partisan politics in the U.S. Congress and how congressmen feel about Obama's plan.

The author presents his opinion on research that appears to suggest that the Millennial generation's approval of U.S. President Barack Obama is decreasing in 2013 in the wake of a scandal that revealed that the U.S. National Security Agency (NSA) had seized Americans' phone records.

The article examines how public relations and long-term business at cruise company Carnival Corp. will be impacted following the February 2013 incident involving the Carnival Triumph cruise ship, which lost power while at sea and required assistance from a tug boat to bring it back to shore in Mobile, Alabama.

The article presents brief commentary from several notables from the worlds of fashion and social media including Bryan Grey of the Website Bryanboy.com, Tina Craig of the Website BagSnob.com, and Cannon Hodge of retailer Bergdorf Goodman on how new fashion bloggers can gain visibility, and the qualities of people who do well in fashion public relations.

The author discusses the changes in the public perception of U.S. President Barack Obama from the time of his initial election in 2009 to the 2012 U.S. presidential election, asserting that President Obama's unfaltering confidence in his own abilities has led to his declining popularity.

The article discusses the problem of finding unique proprietary names for mutual funds, noting aspects of the U.S. trademarking process and the use of names that refer to investment strategies.

The article discusses network upgrades to services offered by the cable provider Cablevision Systems Corp., with comments by vice president of marketing Kristin Dolan on the company's marketing campaign efforts to change consumer attitudes toward its Optimum brand.

The article reports on an effort by Best Buy Co. to control the public-relations damage caused by its failure to deliver the merchandise that U.S. customers purchased online in November 2011.

The article reports on the practice of calculating the monetary value of news coverage both in print and other media based on their public-relations impact.

The article discusses the views of Ben Gazi, publicist of Libyan leader Moammar Gadhafi about the colonel.

The author stresses the need for Japan to come up with a new public relations (PR) strategy as the country is said to have been left out of the global conversation.

The article reports on a public-relations campaign launched by Wal-Mart Stores which aims to establish several dozen stores and create 12,000 jobs in Chicago, Illinois from the period of 2011 to 2015.

This article discusses how golfer Tiger Woods and his handlers worked to protect his image after the emergence of a controversy surrounding the athlete's alleged affair with Florida restaurant employee Mindy Lawton. It is noted that Woods has agreed to an interview and cover shoot with "Men's Fitness" publication. Details on the controversy are given.

The article relates how Mark Steinberg, agent of golfer Tiger Woods, is managing the crisis involving his client. It notes that Steinberg opted to keep the response of Wood to controversies muted. According to public-relations firm president Ray Artigue, the muted strategy taken by Steinberg serves as a bad public-relations move as more suspicions are created about the conduct of Woods. It is said that Steinberg has managed most aspects of the career of Woods ranging from his public image to endorsement deals.

The article reports on the move by golfer Tiger Woods to issue a statement on December 2, 2009 about his automobile accident that occurred nearly a week earlier. Woods cited past transgressions in his statement in a bid to control the damage to his public image resulting from the accident. He added that he does not have to explain or conduct press releases about personal sins and family problems. Crisis managers view the late release of his statement as a tactical mistake.

The article focuses on the rise in number of U.S. companies that use blogs to fulfill the tasks of spokesmen. Microsoft Corp. has sent two links to employee blog posts to answer a question from a journalist that was denied by its spokesman. Professional sports teams are also relying on player and employee blogs to access media and for public relations. A social media survey by Burson-Marsteller in 2009 found that below one-third of Fortune 100 companies have corporate blogs.

The article reports that small businesses in the U.S. are using Tweeter to address problems with customer service and public relations. Innovative Beverage Group Holdings Inc. used the social-media service to inform consumers that it is trying to fix its web site, drankbeverage.com, after it crashed due to a surge in traffic. Wine critic Gary Vaynerchuk also used Twitter after his company's web site, Corkd.com, was hacked wherein visitors are greeted with pornography.

The article reports that some companies in the U.S. are monitoring customer concerns in social media outlets such as Facebook and Twitter to prevent problems with public relations (PR). Three of these companies are Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co. Employees are assigned by these companies to take note of postings and blog entries regarding the organizations.

The article reports on the public relations initiative called Tell Fritz to be launched by General Motors Co. (GM) chief executive order (CEO) Frederick Henderson in July 2009 in the U.S. The said initiative was implemented after the automaker got out of bankruptcy on July 10, 2009. It is noted that Henderson is planning to conduct media interviews and meet with dealers and customers.

This article warns executives to watch out from overexposing themselves during corporate outing. It explains that executives who overexpose their bodies to colleagues are in danger of being associated with the unsightly image of them wearing swim suits or beach shorts. It mentions how British intelligence chief Sir. John Sawyer became the object of attention when her wife posted photos of him on Facebook network site in beach attire.

The article features Alan Gilbert as conductor of the New York Philharmonic. He attended Harvard University and Curtis Institute of Music and studied conducting at New York's Julliard School. The changes in the orchestra under his term include an Asian tour especially in Vietnam and a possible trip to Cuba in October. Gilbert said that he attends to his public relations duties and his objective is to make a sonic signature for the orchestra under his direction.

The article reports on the public relations affairs of President Barack Obama during his first 100 days in office. His administration reportedly resorted to nontraditional media outlets to market him and his agenda. These included interviews with television host Jay Leno and "People" magazine. Through human-interest stories, the administration has hoped to advance the agenda of the president, notes the author.

The article focuses on the launch of a public-relations campaign by the Nigerian government to attract tourist and foreign investors to the oil-rich country. The campaign is intended to correct an outdated depiction of Nigeria and its citizens as hopelessly corrupt. According to Information Minister Dora Akunyili, there is a need to eliminate the reputation of Nigeria and its people as untrustworthy, unreliable and ungovernable.

The article reports on the plan of Wal-Mart Stores Inc. to hire five public relations firms to promote its products and capitalize on its sales strength during the recession and maintain the gains when the economy recovers. According to the author, the strategy is becoming more common in the advertising industry as businesses attempt to control marketing budgets and spur creativity among advertising agencies.

The article reports that Dan Abrams, former general manager of MSNBC, is launching a media strategy firm called Abrams Research to aid business executives navigate public-relations challenges. It states that a network of media insiders whose advice is available in exchange for an hourly fee will be the selling point of the firm. A number of journalists have been hired by Abrams together with former Huffington Post media writer Rachel Sklar.

The article reports on the efforts of nonbelievers in the U.S. in reaching out to the public. It says that these people have started a very public campaign to win broad acceptance using billboards, and bus advertisements, radio commercials and the Internet. According to the organizers of such efforts, they aim to make the public more comfortable with the concept of atheism and give a sense of community to fellow nonbelievers.

The article focuses on alternative employment opportunities for displaced finance professionals amid the financial crises. According to the author, those who are seeking new positions should study other options such as small and midsize investment banks and hedge funds. Challenger, Gray & Christmas Inc., reports that the financial industry has the largest job reduction amounting to 103,000 positions followed by the automotive industry. Executive coach Roy Cohen suggests different areas which include financial communications, wealth and risk management.

The article focuses on the second Microsoft commercial featuring executives Jerry Seinfield and Bill Gates. According to the article, the first and second commercial aim to revitalize the reputation of Microsoft instead of hard selling Microsoft products. Critics also argue the capacity of the advertisement as a means to change the popular image of Microsoft competitors in the industry and the unflattering reputation of Vista in the market.

The article discusses how major corporations tend to release bad information during holiday weekends, because it is a time when investors may not be paying as much attention. The article recounts instances when corporations released bad news during holidays, and it is suggested that the trend could continue during the July 4, 2008 weekend.

The article reports on a test of the communication skills of the U.S. Federal Reserve. It notes that the reaction of the Treasury market to the meeting of the Federal Reserve about rate-setting will serve as the verdict on the communication skills of the agency. It adds that the agency was able to convince market practitioners that the key rate is expected to end 2008 closer to its current value. It mentions that amid the actions of the agency, investors are ready with a policy statement that focuses on inflation risks.

The article reports on the efforts of U.S. Democratic National Committee Chairman Howard Dean to soften his image. He announced on June 11, 2008 that he is making an effort to tone down his language as he realized that the tone of political conversation was probably turning away certain segments from the Democratic Party. He said that the party needs to open its doors and comments that the party's initiatives have been successful with the evangelical committee in recent years.

The article discusses the policies of U.S. presidential candidates Republican John McCain and Democrat Barack Obama on lobbyists. It explains that from a public relations (PR) perspective, while McCain's policies are more rigid, Obama is ahead because he set his rules in place from the beginning of his campaign. Another advantage for Obama is that he does not allow lobbyists to raise funds for his campaign while McCain welcomes lobbyists as fund-raisers.

An interview with Cammie Dunaway, executive vice president of sales and marketing of Nintendo of America, about the challenges posed by the marketing of the Wii Fit exercise video game is presented. Dunaway asserts that the reports of shortages of Wii in the U.S. did not impact the Wii brand and assures that the same issues will not arise with Wii Fit. She explains the reason why the largest part of advertising of the Wii Fit is the public relations effort.

The article discusses the importance of reputation to survive a slow economy and offers advice from reputation consultants on how to mend a company's reputation. According to Kasper Nielsen of Reputation Institute, the cause of the company's poor reputation should be analyzed and in some cases, executives who brought on the problems should be ousted. Alan Towers encourages chief executive officers (CEO) to become reputation officers. Richard Edelman finds that blending traditional high level communications with peer to peer efforts is effective.

The article presents several tips from Elin Nozewski of Airfoil Public Relations Inc. on how small businesses should apply for awards to improve their chances of winning. Companies should include how they overcame failures in their entries. Nozewski relates that judges favor percentages when representing statistics. Nozewski also recommends telling a story about the company's or an executive's journeys.

An excerpt from "Small Business Link," blog about small firms with creative approaches to public relations is presented.

An excerpt from "Independent Street" blog about a small business that hired a pay-per-placement public relations agent, is presented.

Several letters to the editor are presented in response to an article in the Small Business Link section published on December 17, 2007 about small companies and their public relations activities.

An excerpt from "Independent Street," blog about small firms and public relations is presented.

The article relates the public relations (PR) experience of Cynthia McKay, chief executive officer (CEO) of Le Gourmet Gift Basket based in Castle Rock, Colorado. Reportedly, the approach paper-placement PR is gaining an amount of attention despite of arguments from PR executives that it does not work for everybody. McKay started her PR efforts in 1992 following an advertisement failure. The efforts taken by McKay are given in details.

The article focuses on perennial U.S. presidential candidate Lyndon LaRouche and his obsession to disseminating his ideas through the printed words, based on an article by Avi Klein which appeared in the November 2007 issue of "The Washington Monthly." LaRouche has established PMR Printing to serve as a public relations and fund raising machine. He also used the printshop to promote his political ambitions. After declaring the insolvency of PMR, the LaRouche organization has decided to launch Internet initiatives.

The author contends that former U.S. President John F. Kennedy's years in office and the decades-long public-relations campaign that followed it have helped wreck the Democratic Party. Kennedy's decision to surround himself with a staff of Harvard men and Cambridge intellectuals, the author opines, was made to supply him with unrelenting public relations build-up. The author adds that the Democrats were no longer the party of the little man and of the underdog.