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Your search keyword '"RATES"' showing total 2 results
Start Over Descriptor "RATES" Topic advertising rates Publication Year Range Last 50 years Publisher dow jones & company inc
2 results on '"RATES"'

1. Wall Street Journal rates for ads to increase 4.2%.

Subjects
*ADVERTISING, *ADVERTISING rates, *RATES
Abstract

Details the plans of Dow Jones & Co. to increase the advertising rates for The `Wall Street Journal.' Editions that will be affected by the increase; Increase in rates for colored advertising; Other publications of the Dow Jones.

Published
1998

2. Fall ratings force Networks to make good.

Author

Beatty, Sally Goll

Subjects
*TELEVISION stations, *ADVERTISING, *ADVERTISING rates, *RATES
Abstract

Looks at impact of drop in networks ratings on advertising sales. Networks offer to advertisers; Comments from United States media director Page Thompson; How the four major broadcast networks slid by 40%. INSET: Inventory cutting slows economy. Greenspan says..

Published
1995

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