Fall ratings force Networks to make good.

Authors :: Beatty, Sally Goll
Source :: Wall Street Journal - Eastern Edition. 10/23/95, Vol. 226 Issue 79, pB8. 1 Black and White Photograph, 1 Chart.
Publication Year :: 1995
Abstract: Looks at impact of drop in networks ratings on advertising sales. Networks offer to advertisers; Comments from United States media director Page Thompson; How the four major broadcast networks slid by 40%. INSET: Inventory cutting slows economy. Greenspan says..