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The article features "Vogue" magazine editor-in-chief and mass media company Condé Nast artistic director Anna Wintour, one of "Crain's New York Business" magazine's 50 Most Powerful Women in New York, and mentions her cultural impact on the city.

The article features Bloomberg Media chief operating officer Jacki Kelley, one of "Crain's New York Business" magazine's 50 Most Powerful Women in New York, and mentions her responsibility for broadening the appeal of company properties such as Bloomberg TV and "Businessweek" magazine.

The article focuses on various women, who bring changes in the media industry in New York. It states that Arianna Huffington, a co-founder of the periodical "The Huffington Post" in 2005, has performed a significant role in saving the content strategy of AOL Inc. It mentions that Tina Brown of Daily Beast website has helped revive the periodical "Newsweek" by being its editor-in-chief, wherein she brought some features of the website to Newsweek.

An interview is presented with Lauren Lumsden, site director of media company Condé Nast's "The Scene" online video channel, in which she discusses the importance of being less afraid to ask for help and to be creative.

An interview is presented with Tracy Stallard, senior director of media at beverage company Anheuser-Busch InBev, in which she describes moving from engineering to sales to media planning and buying.

An interview is presented with Lisa Sugar, founder of media company PopSugar, in which she discusses writing online, the abundance of platforms on which to share stories for varying audiences, and her company's voice, mission and values.

An interview is presented with Kendra Hatcher King, vice president of marketing and consumer strategy at media company SapientRazorfish, in which she describes her first job at the fast-food restaurant Zantigo when she was a teenager and subsequent jobs.

An interview is presented with Julie Scott, vice president and general manager of media company Onion Labs in which she describes her first job at Peter Mayer Advertising and mentions Delta Queen Steamboat Co. as her first client.

This article profiles Laura Klauberg, Vice President-Media, Americas for Unilever. When developing a media strategy, she enlisted the help of her daughters, ages 16, 19, and 21. Klauberg noticed that her daughters' media habits suggested that they watched very little live television, preferring TiVo or boxed DVD sets. Klauberg considers upfront television to be a ritual that has become ill-suited to Unilever's planning cycle.

The article focuses on the Matrix Awards for mass media handed out by the New York Women in Communications. Some of the sponsors of the event are Fairchild Publications, Hearst Magazines, Continental Insurance and Young and Rubicam. The individuals and businesses honored during the event are enumerated in the article.