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Over the past few decades the mass media have increasingly shaped public awareness. For many people, television, the radio, or the press are the only sources for archaeological topics and it is essential, therefore, to be able to collaborate with the world of journalism. It is not only sensational news stories that have an opportunity of being covered by the media, but also serious issues - provided that they are well told. Communicating scientific results to an audience outside one's own specialist subject is, however, not only a question of good will, but also of skill. This article focuses on how to get the attention of the mass media, how to exert influence on the quality of a newspaper article, radio or film, and how to communicate what is really important. It provides an overview of public and media relations and tries to give some helpful suggestions. [ABSTRACT FROM AUTHOR]

La stigmatisation altère la représentation sociale de la maladie mentale et constitue un frein majeur à la prise en charge et l’accès aux soins. La lutte contre ce phénomène est mise à contribution par des compagnes nationales via la formation des journalistes. Cette action se devant permanente, se fera à travers la sensibilisation des étudiants en communication et journalisme où, l’échange aidera à la construction d’une identité professionnelle et l’apprentissage est l’occasion d’une structuration et d’un changement de regard. [ABSTRACT FROM AUTHOR]