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JOURNALISTS AND ARCHAEOLOGISTS: NOTES ON DEALING CONSTRUCTIVELY WITH THE MASS MEDIA.
- Source :
-
European Journal of Archaeology . Aug2007, Vol. 10 Issue 2/3, p185-206. 22p. 4 Black and White Photographs. - Publication Year :
- 2007
-
Abstract
- Over the past few decades the mass media have increasingly shaped public awareness. For many people, television, the radio, or the press are the only sources for archaeological topics and it is essential, therefore, to be able to collaborate with the world of journalism. It is not only sensational news stories that have an opportunity of being covered by the media, but also serious issues - provided that they are well told. Communicating scientific results to an audience outside one's own specialist subject is, however, not only a question of good will, but also of skill. This article focuses on how to get the attention of the mass media, how to exert influence on the quality of a newspaper article, radio or film, and how to communicate what is really important. It provides an overview of public and media relations and tries to give some helpful suggestions. [ABSTRACT FROM AUTHOR]
- Subjects :
- *MASS media
*COMMUNICATION
*PUBLISHING
*JOURNALISM
*MEDIA literacy
Subjects
Details
- Language :
- English
- ISSN :
- 14619571
- Volume :
- 10
- Issue :
- 2/3
- Database :
- Academic Search Index
- Journal :
- European Journal of Archaeology
- Publication Type :
- Academic Journal
- Accession number :
- 35133457
- Full Text :
- https://doi.org/10.1177/1461957108095984