CORPORATE communications, BUSINESS communication, PAPER, MASS media, INFORMATION warfare
Abstract
The article presents the role of paper in corporate communication, emphasizing its continued importance despite the rise of digital channels. Topics include the physical and sensory experience offered by paper, its status as a marker in contemporary media, and its effectiveness in establishing trust and proximity with audiences, highlighting how paper can be a strategic tool within the media mix, particularly for brands and institutions looking to address important information.
Published
2023
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