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Le papier garde la main dans la communication d'entreprise.
- Source :
- Stratégies; 10/26/2023, Issue 2192, p44-45, 2p
- Publication Year :
- 2023
-
Abstract
- The article presents the role of paper in corporate communication, emphasizing its continued importance despite the rise of digital channels. Topics include the physical and sensory experience offered by paper, its status as a marker in contemporary media, and its effectiveness in establishing trust and proximity with audiences, highlighting how paper can be a strategic tool within the media mix, particularly for brands and institutions looking to address important information.
- Subjects :
- CORPORATE communications
BUSINESS communication
PAPER
MASS media
INFORMATION warfare
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2192
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 173245190