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Since 1985, the field of professional communication has grown in size and reputation while maintaining a space within its primary disciplinary home of the English department. This article relies on historical evidence to examine how a field that was once evenly divided between business communication and technical communication is now technical communication-centric, almost to the exclusion of business communication. The authors pose questions about the field of professional communication and how faculty who consider business communication to be their primary discipline (regardless of their disciplinary home) might play a role in future discussions related to disciplinarity and domains of knowledge.

The subject of the research is theoretical and practical questions of the components of the formation of communicative competence of the future specialists of the service sector and restaurant business. The purpose of the research is analyzed of the main scientific approaches to the interpretation of the concept of «communicative competence« and its components, and also determined of the content of creative objectives of different aspects, due to which the communicative competence of future specialists of the service sector and hotel-restaurant business are considered in it. Research methods. The methods of theoretical generalization and comparison, system analysis are applied in the article. The result of the work. The number of products sold attracted by the tourism industry depends on the communicative abilities of each employee, the tourism and satisfaction with the quality of service. Implementation such tasks need of the high level of communicative staff skills. It should be noted that in the last decade there is a significant scientific interest in the problem of communicative competence of tourism business workers as an important attribute of their professionalism. Such competence is considered as a complex of » psychological contact», appropriateness of communication style, the ability to actively listen, creative approach and situational adaptability, contextual knowledge, emotional balance of behavior. Field of using result. The result of this research can be used to the study of the field of study of business communication in the preparation of modern specialists of service sector in the establishments of higher education. Conclusions. In the conditions of modern educational process, the teacher of professional education must have a high of level culture of pedagogical communication, because professional communication is a base of his professional activities. Knowledge of foreign languages when working with foreign partners requires the skill of special communicative skills during communication. Communicative orientation of the training process of professional foreign language in tourist is determined by two main factors: the existence of motivation and existence of the transfer of speech skills in the sphere of their practical application.

This article analyzes the speech behavior of participants in business communication in German business correspondence, determines the linguistic component of interaction in the mode of polite business communication, considers communicative tactics for implementing the addressee’s intentions, establishes extralinguistic factors that influence the choice of certain communication tactics. Taking into account the specifics of business communication, the customer and the contractor are considered as participants in business communication, who, depending on the situation, can change their roles. As a result of the study of documentary materials on the basis of two types of business communication texts − commercial proposals and reclamations − specific markers of the influence of communicants for the implementation of their communicative intentions were identified. The conducted linguopragmatic analysis made it possible to identify the conditions for maintaining the mode of politeness in the process of communication between the parties to ensure successful communication, as well as to establish potential transformations of the mode of politeness into a mode of conflicting speech behavior, leading to a violation of the positive image of the interlocutor. As a result of the study, it was found that the contractor bears more communication expenditures than the customer, in accordance with the specifics of the relationship, due to the different social roles of the participants in business communication.

In a world increasingly trying to erase past inequalities and discriminations, words must communicate intent as much as ideas. We live in politically correct cultures, where unspoken rules of respectability govern conduct in cross-cultural interactions, meaning interactions among people of different races, genders, or religions. Therefore, it is essential to use politically correct language to avoid offending the audience. Even if it is not intended, failing to do so can have devastating effects professionally and personally. As it is frequently seen in the media, writing or speaking without using politically correct or inclusive language can have a negative impact that proves impossible to take back, especially in today’s age of social media and online content sharing. Politically correct means expressing yourself using neutral, unbiased, and inoffensive language that does not degrade, demoralize, or discriminate against another person or group. Inclusive language considers all perspectives without exclusion, inferiority, or stereotyping. Conspicuous prejudice and discrimination in the workplace are far less acceptable today. Laws now protect traditionally underrepresented groups from flagrant discrimination in hiring and promotion, and political correctness has reset the standards for politeness and respect in people’s daily interactions. Yet, in spite of the progress mentioned, political correctness is an equivocal term. While it has helped many traditionally underrepresented employees to experience their workplace as more inclusive, the rules of political correctness can prevent employees from developing effective relationships across differences that might divide groups. The paper attempts to analyze the rise and enforcement of political correctness rules related to the ongoing economic processes in the new economy of the world. In this new economy, the organizational boundaries between states and firms become unclear and, apart from conceiving a new vocabulary able to express the changes the firms are undergoing, when speaking or writing, all members of the audience should be included and addressed using inclusive language.

Problem setting. Everyone must observe the requirements of etiquette all the time and in any situation. But there are professions where it is especially important. It concerns public service, the image of which is influenced by the culture of public servants and their knowledge of etiquette. A cultural and well-bred person may not necessarily be a public servant, but a public servant must be a cultural person. The activities of public servants are always observed by society, so their behavior, appearance, speech, manner of behavior in general, must be perfect.So, etiquette of a public servant is an important part of his professional activity which must be constantly improved. Therefore, the topic of this study is very relevant in modern conditions of public service reform.Recent research and publications analysis. Today, there are not so many works in the field of public administration, which are devoted to the issue of etiquette in the public service. In particular, the works of such Ukrainian scientists as T. Vasilevskaya, A. Gulevich, L. Krupyak, V. Kushniryuk, E. Mamontova, M. Milova, S. Seregin, Yu. Uzdenovoy, I. Khozhilo, A. Yakubovsky and others.Highlighting previously unsettled parts of the general problem. At the same time, it should be noted that at this stage of public service reform, there is still no comprehensive approach to etiquette of public servants. Therefore, there is a need for an in-depth analysis of the essence of this concept and an exploration of the basic principles on which it is based in order to further implementation it in to public service.Paper main body. The concept of etiquette of a public servant comes from the concept of service etiquette and means a set of generally accepted rules of behavior that approve and regulate the culture and style of work of a public servant, improve relationships in the process of performing their professional duties. The basis of etiquette of a public servant is such basic principles as: humanism; expediency of action; appearance; respect for the traditions of their country and other countries; subordination and speech culture.The principle of humanism is the moral and ethical basis of etiquette and is embodied in such standards as politeness, tact, correctness, modesty, and good breeding. The principle of expediency of actions involves the selection of a model of behavior by public servants in non-standard situations for it based on common sense. According to the following principle, etiquette rules are determined by the requirements of aesthetic visibility and appearance. This principle is focused on the unity of the form and content of actions. The principle of respect for the traditions of own country and the traditions of other countries as based on the fact that a public servant should follow and respect customs, traditions, culture of the country to which he comes or representatives of which country he is going to accept. The principle of subordination dictates the external form of behavior of employees in many situations of business communication, taking into account a certain hierarchy and power. The principle of speech culture is that the speech of a public servant must be stylistically literate, clear, understandable, accessible to every visitor. The level of proficiency of a public servant in speech etiquette determines the degree of his professional suitability.Conclusions of the research and prospects for further studies. So, knowledge and observance of the basic principles of modern etiquette is a necessary component of a public servant’s activity, which helps him to navigate confidently in any non-standard situation and, thus, a servant overcomes all difficulties without any serious mistakes that can damage his image. Also we can make conclusion that the professionalism of a public servant should be determined not only by the level of education, but also by observing the moral and ethical principles of legitimacy, justice, humanity, responsibility and impartiality.It is very important that these principles be combined with appropriate forms of external behavior, the basis of which is respect for the person and his dignity, politeness, tact, modesty, accuracy, aesthetic visibility of actions. That’s why, a public servant constantly needs to learn to interact with the environment, to keep up with the times in order to meet the expectations of the public adequately. Looking at these, there is a need for appropriate training for public servants.

Object of the analysis. Investigation problem. This article’s aim is to reveal the features of corporate etiquette and communication culture. The article deals with such topics as: communicative culture, indicators of speech culture in business communication, types, forms and styles of corporate communication. Particular attention is paid to the skills that a person needs to have in order to communicate in business sphere. The article is devoted to the current problem of corporate etiquette and communication culture, since in any situation it is necessary to have a good vocabulary, competently delivered speech, the ability to correctly exit a difficult conversation and have all the necessary skills for work and business communication. Research methods. Scientific literature analysis, synthesis, generalization. Analysis of scientific literature. In this article, when analyzing the texts of different authors, certain components are used, such as communicative culture, etiquette, communication, self-identity, will be separated from the whole and analyzed to justify the goal. Systematic data analysis is performed. Methodological direction of research, which is based on the analysis of interconnections and connections of a complex integral object with many elements, their totality. In this article, some of the components, such as communication culture, etiquette, communication, self, will be analyzed as part of a whole. Outcomes and conclusions. Based on the above, it can be concluded that corporate etiquette and communication culture play an important role in professional spheres and business relationships. With the help of in-depth study and formation of these qualities, and their implementation in all areas of study, such as: tourism, restaurant business and hotel business, management, and everything related to communication and interaction of people, this will give an opportunity in professional activities to prove oneself as educated, communicative and professional personality. Thanks to the ability to use these skills, you can bypass various conflict situations and get out of them professionally, in this regard, professionalism and confidence will grow along with experience in any areas. Keywords: communicative culture, etiquette, communication, own personality