Особливості етикету публічного службовця в сучасних умовах реформування публічної служби

Problem setting. Everyone must observe the requirements of etiquette all the time and in any situation. But there are professions where it is especially important. It concerns public service, the image of which is influenced by the culture of public servants and their knowledge of etiquette. A cultural and well-bred person may not necessarily be a public servant, but a public servant must be a cultural person. The activities of public servants are always observed by society, so their behavior, appearance, speech, manner of behavior in general, must be perfect.So, etiquette of a public servant is an important part of his professional activity which must be constantly improved. Therefore, the topic of this study is very relevant in modern conditions of public service reform.Recent research and publications analysis. Today, there are not so many works in the field of public administration, which are devoted to the issue of etiquette in the public service. In particular, the works of such Ukrainian scientists as T. Vasilevskaya, A. Gulevich, L. Krupyak, V. Kushniryuk, E. Mamontova, M. Milova, S. Seregin, Yu. Uzdenovoy, I. Khozhilo, A. Yakubovsky and others.Highlighting previously unsettled parts of the general problem. At the same time, it should be noted that at this stage of public service reform, there is still no comprehensive approach to etiquette of public servants. Therefore, there is a need for an in-depth analysis of the essence of this concept and an exploration of the basic principles on which it is based in order to further implementation it in to public service.Paper main body. The concept of etiquette of a public servant comes from the concept of service etiquette and means a set of generally accepted rules of behavior that approve and regulate the culture and style of work of a public servant, improve relationships in the process of performing their professional duties. The basis of etiquette of a public servant is such basic principles as: humanism; expediency of action; appearance; respect for the traditions of their country and other countries; subordination and speech culture.The principle of humanism is the moral and ethical basis of etiquette and is embodied in such standards as politeness, tact, correctness, modesty, and good breeding. The principle of expediency of actions involves the selection of a model of behavior by public servants in non-standard situations for it based on common sense. According to the following principle, etiquette rules are determined by the requirements of aesthetic visibility and appearance. This principle is focused on the unity of the form and content of actions. The principle of respect for the traditions of own country and the traditions of other countries as based on the fact that a public servant should follow and respect customs, traditions, culture of the country to which he comes or representatives of which country he is going to accept. The principle of subordination dictates the external form of behavior of employees in many situations of business communication, taking into account a certain hierarchy and power. The principle of speech culture is that the speech of a public servant must be stylistically literate, clear, understandable, accessible to every visitor. The level of proficiency of a public servant in speech etiquette determines the degree of his professional suitability.Conclusions of the research and prospects for further studies. So, knowledge and observance of the basic principles of modern etiquette is a necessary component of a public servant’s activity, which helps him to navigate confidently in any non-standard situation and, thus, a servant overcomes all difficulties without any serious mistakes that can damage his image. Also we can make conclusion that the professionalism of a public servant should be determined not only by the level of education, but also by observing the moral and ethical principles of legitimacy, justice, humanity, responsibility and impartiality.It is very important that these principles be combined with appropriate forms of external behavior, the basis of which is respect for the person and his dignity, politeness, tact, modesty, accuracy, aesthetic visibility of actions. That’s why, a public servant constantly needs to learn to interact with the environment, to keep up with the times in order to meet the expectations of the public adequately. Looking at these, there is a need for appropriate training for public servants.