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This paper aims to investigate the factors affecting cyber-entrepreneurial intentions among final-year students of public universities in Malaysia utilizing the Theory of Planned Behavior (TPB) and Theory of Self-Efficacy (TSE). The quantitative survey-based research method was adopted to conduct the study using both final-year undergraduate and postgraduate students from business and management schools to test the proposed research framework. A total of 364 useful responses were received to be analyzed for this study. Results showed that attitude toward entrepreneurship, entrepreneurial creativity, entrepreneurial knowledge, entrepreneurial orientation, entrepreneurial self-efficacy, and opportunity recognition were positively correlated with cyber-entrepreneurial intentions except for personal innovativeness in technology and subjective norm, which was insignificant. This study provides insights into the way individual's intention towards cyber-entrepreneurship could be ameliorated as a career choice, particularly for final-year undergraduate and postgraduate students of business and management schools in Malaysian public universities. It helps determine appropriate approaches to direct the government, educators, and policymakers. The findings from this study invaluably contribute to the existing literature by establishing correlation between TPB and TSE and inquiring into their ultimate influences on cyber-entrepreneurial intentions.

This study aims to understand factors that affect the behavioural intention of manufacturing engineers in Malaysia to use e-learning in the workplace. Two hundred usable online questionnaires were collected from respondents who were engineers in Malaysian manufacturing companies. The data were analyzed using SPSS and Smart PLS version 3.2.6. Results supported all direct relationships except for the influence of prior experience in perceived ease of use. Interestingly, perceived usefulness and perceived ease of use fully mediated between computer self-efficacy and behavioural intention to adopt. The study provides theoretical implication to the technology acceptance model by confirming the mediating role of perceived ease of use and perceived usefulness in the context of a manufacturing setting in an emerging market. In practical terms, the study provides insights to guide organizations in designing e-learning systems that are well-received by employees at the workplace.

Purpose: This study aimed to examine the roles of big data analytics technological capabilities (BDATC) on the performance of private higher education institutions (PHEIs) in Malaysia. This study explored mediating effect of strategic agility (SA) between BDATC and PHEIs' performance. The moderating effect of enterprise risk management (ERM) influencing the relationship between SA and PHEIs performance was also examined. Design/methodology/approach: To evaluate the hypotheses, data were collected from PHEIs in Malaysia using an online survey questionnaire. Structural equation modelling software SmartPLS 3.3.9 was used to analyse the 186 valid responses received. Findings: This empirical research discovered that BDATC and SA have positive and significant impact on PHEIs' performance. BDATC has positive and significant influence on SA of PHEIs. Moreover, SA mediates the influence of BDATC on PHEIs' performance. ERM enhances the impact of SA on performance of PHEIs in Malaysia. Originality/value: The findings contributed to the advancement of the resource-based view (RBV) theory and dynamic capability theory (DCT). Practitioners of PHEIs will understand how to maximise the resources and skills to improve BDATC, SA and ERM that eventually drive the performance of the practitioners' institution.

Purpose: This study aims to examine how virtual influencers (VIs) affect purchase intentions in tourism and hospitality e-commerce live streaming (THCLS) by focusing on the roles of VIs' source credibility, trust in products, trust in VIs, emotional engagement, parasocial relationships and influencer–product congruence. Design/methodology/approach: Survey data from 416 active viewers of VIs in THCLS were analysed using partial least squares structural equation modelling. Findings: This study highlights the importance of the VIs' source credibility, which positively affects trust in the product, trust in VIs and emotional engagement. However, source credibility does not have a positive impact on parasocial relationships. Trust in products positively influences trust in VIs. Emotional engagement and trust in VIs significantly influence parasocial relationships, which, positively affects purchase intentions. Influencer–product congruence strengthens the link between parasocial relationships and purchase intentions but does not moderate the relationship between trust in VIs and purchase intentions. No significant gender differences were observed, although minor discrepancies were noted in the effect of trust in products on trust in VIs. The importance–performance map analysis revealed that parasocial relationships are the most important factor influencing purchase intentions, while influencer–product congruence has the highest performance, trust in products is the least important and VIs' source credibility has the lowest performance. Practical implications: This study provides actionable insights for marketers leveraging VIs in the THCLS sector, emphasizing strategies to enhance VI credibility, foster parasocial relationships, ensure influencer–product congruence and adopt gender-neutral marketing approaches to effectively influence purchase intentions. Originality/value: This study offers theoretical and practical insights into the role of VIs in THCLS, illuminating their impact on consumer behaviour and purchase intentions. [ABSTRACT FROM AUTHOR]

With increasing evidence supporting the use of biometric identification methods for authentication, this study aims to enhance our understanding of the factors influencing the acceptance of and resistance to facial recognition payment (FRP) systems. To provide a comprehensive review of these factors, we conducted a systematic literature review (SLR) of empirical studies. We examined 22 key research articles from an initial pool of 1372 publications, identifying 37 factors that influence consumer acceptance or resistance to FRP. These factors were categorized into usage‐related aspects, attitudes and evaluations, user‐related traits, privacy and security concerns, and other factors. Our findings reveal that the most frequently cited factors include performance expectancy, effort expectancy, perceived usefulness, and perceived ease of use. These factors are crucial in contexts where FRP can increase productivity by providing prompt information and effective assistance. This research proposes a collective model for understanding the determinants of FRP acceptance or resistance, integrating theoretical frameworks and empirical findings. The model emphasizes the context‐dependency of user acceptance, highlighting the importance of addressing both technological and psychological factors. It incorporates usage characteristics, user characteristics, and privacy and security concerns, which are mediated by attitudes and evaluations. The proposed model provides a comprehensive framework for understanding and addressing the factors influencing acceptance of and resistance to FRP, guiding FRP service providers in developing effective strategies to increase user adoption, with future research needed to refine and assess the model further. [ABSTRACT FROM AUTHOR]

This research investigates the effects of five restaurant marketing antecedents (i.e., food quality, perceived healthiness, promotional innovativeness, authenticity, and menu quality) on three outcome variables (i.e., brand preference, pay a price premium, and eWOM) through memorable experience in the context of full-service restaurant online food ordering. PLS-SEM was used to analyze 336 responses collected from U.S. consumers. The results show that perceived healthiness, promotional innovativeness, authenticity, and menu quality are strong predictors of memorable dining experience. Subsequently, memorable dining experience is a strong predictor of full-service diners' behavioral responses. [ABSTRACT FROM AUTHOR]

One substantial issue that is still unexplored enough in the academic literature is user satisfaction antecedents in the Enterprise System (ES) domain. To address this issue, this paper draws upon the Information System Success Model (ISSM) to explore the influence of system quality, information quality, and service quality on both perceived usefulness and user satisfaction, as well as the influence of perceived usefulness on user satisfaction. This research was done using a cross-sectional survey of ES users in Jordanian commercial banks. In total, 208 usable responses were analysed via Smart-PLS software. The empirical findings found substantial and significant support for all model propositions except for the relationship between service quality and user satisfaction, which was insignificant. This research is the first of its kind to test the factors that impact ES user satisfaction in Jordan. It is also among the first works that tested the factors that determine user satisfaction using ISSM for mandatory systems instead of voluntary systems. Finally, our findings offer policymakers and practitioners of Jordanian commercial banks insight into the factors that determine user satisfaction, thereby improving the effectiveness of these complex systems.

This paper discusses the theory of emergence for strategic entrepreneurship, RACE. It explains the importance of contemplation in developing entrepreneurship among leaders, which would be crucial in attaining strategic agility that is needed for organizational sustainability. One of the difficulties in developing entrepreneurship is due to inability to breakthrough from social needs to self-esteem needs. RACE highlights that contemplation enable individuals to fulfill their self-esteem needs and move towards operating from super conscious mind which enables creativity. Creativity is the link between superconscious mind and universal energy. Through this link, individuals would be able to discover and recover novel ideas that will be beneficial for human kind and crucial for organizational sustainability.

Purpose: This study aims to determine the impact of attitude toward content creators, subjective norm and perceived content quality in affecting people's intention and behavior to watch videos posted on YouTube in Indonesia. Design/methodology/approach: Using questionnaire, data from the total of 112 individuals living in Indonesia were gathered in this study, and these respondents are individuals who have been watching YouTube contents at least 3 h a day for the past eight months. Moreover, all of these data were processed and analyzed using PLS method to determine the impact given by one variable toward the other. Findings: Based on the results of the analysis, the authors concluded that both factors, namely, content credibility and perceived content quality, play significant and positive roles in determining people's intention to watch – and ultimately behavior to watch – contents or videos published on YouTube, with the former turned out to be the stronger predictor. Originality/value: The current study attempts to modify and merge both the concept of theory of reasoned action and product quality theory to explain Indonesians' behavior toward watching contents published on YouTube, and to the best of the authors' knowledge, this type of studies is still in rarity. [ABSTRACT FROM AUTHOR]

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