Predicting green information technology implementation: Evidence from Malaysia.

Green Information Technology (IT) is increasingly making headlines in Malaysia which is an important topic which cannot be neglected. This study was developed to examine the determinants of implementation of Green IT amongst Malaysian Public Listed Companies. After thoroughly studying and researching previous works and literatures, the determinants of Green IT Implementation were taken to be Cost, Firm Size and Government Support together with the role of Top Management Green Knowledge as the moderator of this study. This study obtained data from a survey conducted to 143 public listed companies in Malaysia. Applying the Partial Least Squares Structural Equation Modelling, results inferred that cost has negative significant relationship and government support has positive relationship towards Green IT Implementation. Interestingly, Top Management Green Knowledge moderates the influence of costs on Green IT implementation. The findings from this study will benefit top management among Public Listed Companies in Malaysia and other emerging markets to better understand the roles of Top Management Green Knowledge, Costs and Government Support on Green IT Implementation. [ABSTRACT FROM AUTHOR]