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Start Over You searched for: Topic marketing strategy Remove constraint Topic: marketing strategy Publication Year Range Last 10 years Remove constraint Publication Year Range: Last 10 years Publisher emerald Remove constraint Publisher: emerald
219 results

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1. The effects of donation amount and ad orientation of cause-related marketing on consumers’ response

2. Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study

3. How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy

4. An empirical investigation on the impact of marketing strategy style on firm performance: evidence from public firms in China

5. Conclusion: going digital is the only way forward for the Indian tourism and hospitality industry

6. M-GAN-XGBOOST model for sales prediction and precision marketing strategy making of each product in online stores

7. Branding 'Halal': application of a certain religious emotion to attract a specific customer segment

8. The booming eSports market: a field day for fans

9. Religio-centric product strategy on marketing performance

10. Product line design with vertical and horizontal consumer heterogeneity: the effect of distribution channel structure on the optimal quality and customization levels

11. How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance

12. Will Boeing soar again? Navigating a corporate recovery process

13. Variations in American marketing practices of early 19th-century ceramic importers and dealers, reflecting culture and identity

14. Back to the future: challenges of European tourism of tomorrow

15. Content marketing capability building: a conceptual framework

16. Process innovation and performance: the role of divergence

17. How executives talk

18. The effect of service innovation on customer behavioral intention in the Taiwanese insurance sector: the role of word of mouth and corporate social responsibility

19. Crowdfunding cultural projects and networking the value creation

20. Borrowing books from a convenience store? An innovative library service

21. Managing the digital consumer: insights from Brazil and Spain

22. Why include the BOP in your international marketing strategy

23. A study of factors affecting word of mouth (WOM) towards Islamic banking (IB) in Jordan

24. Social enterprise marketing: review of literature and future research agenda

25. The narrative strategies of B2B technology brands

26. Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior

27. Advancing global consumer culture research

28. Relationship versus customer experience quality as determinants of relationship quality and relational outcomes for Kuwaiti retail banks

29. Understanding customer-customer rapport in a senior group package context

30. The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy

31. Online product category and pricing strategies of land-based retailers

32. Market structure and pricing objectives in the services sector

33. Yours ethically

34. Planning and implementing an effective omnichannel marketing program

35. The integrated impact of new product and market flexibilities on operational performance

36. What did Ryan Lochte do? The double-edged sword of endorsers behaving badly

37. Art as strategic branding tool for luxury fashion brands

38. An ethnocentric perspective of foreign multi-brand retail in India

39. The role of perceived benefits in formation of online shopping attitude among women shoppers in India

40. A two-period pricing model with hunger marketing strategy

41. National strategy for promotion of Russian universities in the world market of education services

42. Three challenging trends for marketing strategy – and B2B – doctoral education

43. Introduction: what marketing strategy for destinations with a negative image?

44. Reflections on the theme issue outcomes

45. Conclusion: what marketing strategy for destinations with a negative image?

46. Global products marketing strategy of two European MNCs in Vietnam

47. The transparency construct in corporate marketing

48. High-tech entrepreneurial content marketing for business model innovation

49. The role of corporate social marketing

50. Social marketing strategy and industry involvement