Three challenging trends for marketing strategy – and B2B – doctoral education

Purpose The purpose of this paper is to share personal observations regarding three trends that pose challenges for marketing doctoral programs and the development of B2B scholar-researchers. Design/methodology/approach The author raises questions and looks to the body of marketing and B2B scholars to seek answers – if they agree that these trends threaten to undermine the strength of marketing doctoral education. Findings The study has no findings, just observations and thoughts from a marketing strategy and B2B researcher who has been involved in doctoral education in various ways. Originality/value This paper represents only the author’s perspective.