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The article looks at the competition between Kimberly-Clark and Procter & Gamble for control of the tissue industry. Both companies are developing new products and plan to accompany their release with advertising campaigns. Kleenex is releasing facial tissue with lotion for added softness, while Procter & Gamble has added shea butter to its Puffs Plus tissue line.

The article states that Kimberly-Clark Corp. has created a line of facial-tissues called Kleenex Oval Expressions that are designed to appear to design-conscious consumers. The Kleenex tissues are packaged in oval containers to present the tissues in a more fashionable manner. The packaging was designed for the winter holiday season.

The article offers tips on library management. It suggests that student library media center cards should be placed in either separate small manila envelopes or in an envelope by grade level a library does not have many sections of each grade. If the library media center wall space is at a premium, book posters can be attached to the ceiling after laminating them. It will lead kids that wander around gazing up into space to get a great idea for a book to check out. The library bulletin board can be decorated with colorful tissue paper.

The article reports that Georgia-Pacific Corp. plans to consolidate its $75 million advertising account at Zenith Media. The business has been placed in review after the world's biggest marketer of bath tissue and paper towels finalized its acquisition of Fort James Corp., whose media buying and planning was handled by The Media Edge.

A review is offered for an advertising campaign by paper company Kimberly-Clark Corp. to manufacture Kleenex paper-based products that features people coming to the rescue of others in emotional distress with the tagline "Someone needs one."

The article reports that the wipes manufacturer Nice-Pak Products will stop advertising its wipes as flushable until it shows that wipes are safe for septic and sewer system under a settlement with the U.S. Federal Trade Commission (FTC).

Reports on the advertising campaigns of Procter & Gamble and Kimberly-Clark for their respective facial tissue brands. Kimberly-Clark's Kleenex ColdCare; Procter & Gamble's marketing push for its revamped Puffs.

An interview is presented with MJ Jolda, head marketing executive for the tissue paper products company Marcal. Jolda discusses the repositioning of Marcal brand name products by stressing they were created from 100 percent recycled paper. She describes Marcal's Internet marketing through online social networks. Jolda states that it is difficult for a smaller company in the tissue products industry, as it is dominated by large corporations.

The article focuses on the marketing of a new product by paper company Kimberly-Clark. The company has created a version of its Kleenex brand tissue which contains body lotion. The product is more expensive than ordinary tissue paper. Kimberly-Clark has relied on distributing free samples of the product to create word-of-mouth advertising.

This article reports that wedding planning services company Bliss Wedding & Events of Orlando, Florida has teamed with advertising agency AdPack USA to launch a placement campaign on AdPack's Tissue Packs. The advertisement, depicting a just-married bride crying tears of joy, was created by design agency Creative Jones of Illinois.

The article reports on the distribution of free branded tissue packets developed by AdPack Group in U.S. The advertising companies that are giving away branded tissues are mentioned. The costs that will be incurred by advertisers for every pack of branded tissues is cited. The redemption rate for the discount coupons at fast-food chain Yoshinoya following the tissue giveaways is also cited.

This article reports on the advertising strategy of Kimberly-Clark for its Kleenex tissue paper that features mothers of Olympians. The participating mothers of Olympians use the phrase Kleenex Moment into conversation and mention the Web site of Kleenex, which features biography of the athletes and their mothers.

Comments on the advertising campaign of a wonder tissue paper capable of killing 99.9 percent of cold and flu viruses. Concealment of citric acid within the treated middle layer; Susceptibility of the used tissue to be sucked by toddlers; Expression of cynicism about the advertisement.

Reports on the impact of the flu vaccine shortage in the U.S. on the marketing of anti-viral products as of November 2004. Amount to be spent by Kimberly-Clark Corp. for the marketing of its Kleenex Anti-Viral tissues; Requests from employers for samples of Clorox Disinfecting Wipes from Clorox for use in their offices; Marketing rights for Purell hand sanitizer from GoJo Industries acquired by Pfizer.

Reports on the service launched by Nalco to help producers in the global paper tissue and towel market improve production and quality. Benefits offered by the service called Smart Solutions; Partnership formed by the company with customers.

Offers tips on how to provide the best service to library end users through bathrooms. Supply of two-ply toilet tissue; Cleanliness; Provision of paper towels.

Provides information on the bathroom habits of some people according to a survey conducted by Georgia-Pacific for its Quilted Northern 2004 Bathroom Confidential. Purpose of bathrooms; Activities performed while sitting on the toilet; Proper way of setting up toilet tissue.

Comments on the use of coupons by consumers in New York City. Rate of coupon redemption; Views on the marketing for Scott tissue paper.

The article reports on the integrated print, online and retail campaign launched by Kimberly-Clark Corp. to draw attention to the special-edition Kleenex tissues boxes at the 2002 Winter Olympics. To attract consumers to in-store displays of the boxes, Kleenex plans two 55-million piece newspaper freestanding insert drops on February 3 and 10, each with coupons and game pieces. Kleenex is also giving retailers poster-size versions of magazine ads from J. Walter Thompson Co. featuring Olympians Tara Lipinsky and Dan Jansen.

Reports that Procter & Gamble will launch a television advertisement for its tissue brand Puffs. Description of the advertisement; Other brand promoted in the advertisement; Consumers targeted in the advertisement.

The article describes the advertising campaign of Unilever's Lever 2000 Wipes. The target market of the product includes parents and busy adults who prefer a cleansing product without a baby smell. The television spot was created by WPP Group's J. Walter Thompson. It will be released on national broadcast and cable channels.

Reports that the Sneezers brand of facial tissues from Consumer Licensing Corp. has put images of the Barbie doll character on its boxes. Features of the boxes; Barbie trading cards to enhance collectibility of the boxes; Advertising agency of Consumer Licensing for the Barbie Sneezers program.

Presents the history of Kimberly-Clark Corp.'s Australian operations. Promotion of the facial tissue as a hygienic alternative to the cloth towel; Development of the tissue box; Introduction of eucalyptus-scented and moisturizing aloe vera Kleenex tissues.

The article reports that Wal-Mart Stores has resurrected the White Cloud brand name for its own premium bath tissue, diapers and possibly other paper products as of October 11, 1999. White Cloud bath tissue, now manufactured by Scott Paper of Canada, began moving to Wal-Mart stores nationally last month. White Cloud diapers, made by Drypers Corp., also are appearing on Wal-Mart shelves and they're backed by TV advertising. Wal-Mart signed an agreement with Paper Partners this year to license the brand exclusively. The reappearance of White Cloud also could be a warning for P&G rival Unilever as it prepares to cut 1,200 of its 1,600 brands globally to concentrate on marketing the others.

This article focuses on the growth in competition within the paper products industry in the U.S. as of September 1999. The $3.7 billion bath tissue segment has become perhaps the most contested among paper products in 1998. Procter & Gamble spent $50 million for an advertising campaign developed by D'Arcy Masius Benton & Bowles for its Charmin tissue. The product rollout of Kimberly-Clark is an improved version of its Kleenex-Cottonelle brand, backed by a total of $100 million in marketing support from Ogilvy & Mather. The competition for the retail sector is one factor quickening the marketing pace. INSET: Bath tissue tussle.

Focuses on Linters Inc.'s release of its Purely Cotton brand, the first 100% cotton brand toilet tissue. The company as spending serious money for the product; Distribution in regional parts of the United States.

The article focuses on the marketing strategies of "Advertising Age" Marketing 100 award recipient and Kimberly-Clark marketing director Bruce Paynter for Kleenex Ultra tissue. Paynter emphasized on the softness of the product. Advertising supported the softness proposition in the first quarter 1995 campaign from the agency Foote, Cone & Belding.

Reports on Scott Paper Co.'s efforts to focus on its core tissue business with a major brand marketing campaign expected by 1995. Albert Dunlap as chairman-CEO; Work force reduction; Sale of S.D. Warren printing and publishing papers subsidiary; Appointment of three worldwide advertising agencies; Market positioning of Scott's products; Earnings in the third-quarter of 1994.

The article reports the competition among top marketers of tissue and towel brands in the U.S. Advertising budgets in bath tissue and paper towels are anything but paper-thin these days as a wave of acquisitions and new commitment to marketing has swept through the categories. Except for Procter & Gamble Co., tissue competitors rarely put major advertising support behind brands before 1995. And in towels, only Fort James' Brawny brand seriously contested Procter & Gamble's Bounty. Kimberly-Clark's 1995 acquisition of Scott Paper Co. suddenly brought new marketing muscle to the tissue and towel categories, a will the merging this July 1997 of Fort Howard Corp. and James River Corp. into Fort James. Procter & Gamble and smaller rivals have responded with new products and new campaigns.

Features Kimberly Clark's Kleenex for Kids brand of facial tissues. Unique packaging; Target audience; Objective of the package design.

Reports on James River Corp.'s introduction of Quilted Northern Wet or Dry toilet tissue. Television and print campaigns for the launch.

Reports on the cross-promotion program of Kimberly-Clark and MGM/UA Home Video. Cross-promotion of Kleenex facial tissues and six titles from the MGM/UA video library; Promo period; Target market; Advertising support.

Reports on Procter & Gamble's launching of advertising support for its bathroom tissue brand Summit to compete with Scott Paper's Scottissue single roll brand in the Northeast market. Television spots; `Buy three, get one free' offers; Mail-in refund offers; Pricing.