White Cloud returns to haunt P&G.

The article reports that Wal-Mart Stores has resurrected the White Cloud brand name for its own premium bath tissue, diapers and possibly other paper products as of October 11, 1999. White Cloud bath tissue, now manufactured by Scott Paper of Canada, began moving to Wal-Mart stores nationally last month. White Cloud diapers, made by Drypers Corp., also are appearing on Wal-Mart shelves and they're backed by TV advertising. Wal-Mart signed an agreement with Paper Partners this year to license the brand exclusively. The reappearance of White Cloud also could be a warning for P&G rival Unilever as it prepares to cut 1,200 of its 1,600 brands globally to concentrate on marketing the others.