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The article offers the author's insights regarding the power of culture in the leadership strategy focusing on the dual framework of business. Topics include the representation of the dual framework in leadership and business as usual pillars in the business culture and strategy, the role of leadership which has components such as people, communications and decision making and the functions of business.

The article offers the author's insights on the five distinct approaches in business strategy under the strategy palette. Among the approaches mentioned are the classical approach, adaptive approach, visionary approach, the shaping strategy, and the renewal strategy. Also discussed are the eight roles that leaders should adopt and excel including diagnostician, segmenter, disrupter, team coach, salesperson, inquisitor, antenna, and accelerator.

The levels of trust within many organizations today are low. They can be raised by increasing the sense of professionalism in each person, Wiersma contends. This can be a source of 'great power and even competitive advantage,' as professionals build on certain mind-sets, such as having integrity, lofty standards, and a commitment to organizational success. Wiersma outlines three crucial steps leaders can take to foster a professional culture. The journey is important, because professionalism is 'the ladder upon which all other organizational virtues mount.' [ABSTRACT FROM AUTHOR]

The article presents the author's insights regarding the implication of an awesome experience to customers especially in a world where mediocrity is rampant. The author differentiates good and great experience from an awesome experience, emphasizing that it is a convergence of need, entertainment and the unexpected. He says that executives have to create awesome experiences in a replicable and consistent way. He adds that positive, meaningful and memorable experience provides a lasting impact for customers. He notes that the essential elements in creating an awesome experience include compelling messages, intentional marketing and memorable delivery of services to customers. He emphasizes the importance of face-to-face meetings with customers which can contribute much in customer service.

The article looks at alignment in business. The authors mention different kinds of alignments which are beneficial to an organization, including vertical, horizontal, and external to internal alignment. Four components necessary for creating alignment are offered including developing a clear business strategy based on business conditions, translating the strategy into a firm brand, and parlaying the firm's brand into a leadership brand. Other topics discussed include valuing collaborative leadership abilities and assessing leaders based on criteria from outside the company.

The article discusses the key focus areas for CEOs in improving the marketing performance of the company. It includes making each department market-focused and customer-oriented and enhancing effectiveness of marketing plans with standardized marketing plan format and marketing planning process. Furthermore,CEOs should use marketing scorecards in place of the financial measures to keep track of the customer satisfaction and brand strength.

The article focuses on the development and significance of brand activation and public relations (PR) in the digital age. Topics discussed include the changing pace of PR practice in business, the concept of personal brands, the advocacy of brand activation, and the incorporation of performance and professionalism in PR.

The article offers information on how to achieve organizational success particularly the role of social media on it. It says that collaboration and the use of social media are the tools to company's success. Author Evan Rosen notes that it is better to have collaborative organization where trust among partners is important. Jeff Shuman points out that a company must have additional capabilities, a greater market access and enhanced reputation in entering partnership rather than focusing on financial value. Moreover, Charlene Li adds that social media are enablers of a fundamental shift in marketing strategy. Meanwhile, Alcalde Marr of Oracle North America states that the use of social media is the key in getting things done and brings a competitive edge amongst other organizations.

The article provides information on the importance of businesses strategies in guiding businesses. It discusses the implication of not having a good business strategy to organizations. It provides steps in making a good business strategy. It enumerates the impact of not having a strategy in running a company.

The article focuses on competitive advantage of embracing diversity for an organization. Organizational researchers have long known that intangible assets such as corporate image and reputation can boost organizational performance and constitute major sources of competitive advantage. Companies that do not embrace diversity will lose out in the talent wars. The insatiable hunger for talent means that companies must actively recruit talent from every demographic available. In sum, actively promoting diversity is not just the right thing to do in terms of equal opportunity, it is also the right thing to do in terms of growth and competitive advantage.