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The article discusses an experiential marketing campaign launched by Lifetime Networks for the television program "How to Look Good Naked." The campaign centered around brand ambassadors handing out branded compacts along with cards that read "Happy Nude Year" in major U.S. cities, including New York City. The event staged in New York City also had an appearance by the television program's host Carson Kressley.

The article discusses how American Express gave its Gold, Platinum and Centurion cardmembers the opportunity to avoid the main floor of the 2007 New York Fashion Week with an exclusive look at the shows from couches and seats in its VIP skybox section. American Express partnered with IMG Fashion to create an elevated, 700-square-foot viewing area that was set up between the two main runways. The cardmembers were also treated to cocktails featuring Imperia vodka, and snacks.