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Start Over Publication Year Range This year Publication Type Trade Publications Publication Type Conference Materials Publisher american marketing association
124 results

3. IMPULSE BUYING BEHAVIOR: AN INTEGRATED REVIEW AND RESEARCH AGENDA.

Author

T. S., Anoop and Rahman, Zillur

Subjects
CONSUMER research, CONSUMER attitudes, CONSUMER behavior, IMPULSE buying, MARKETING
Abstract

Impulse Buying (IB) has been an interesting topic among academicians and practitioners for the last seven decades. This paper presents the systematic literature review of IB studies published in the last seventy years. The analysis of empirical and conceptual studies reveals: (1) evolution of IB research in the last seventy years along with the spread of geography, channel, and purchase stage; (2) synthesis of the underpinning theories used (3) methodological approaches employed; (4) and the chronological trend appeared in the IB research. This paper proposes a conceptual framework based on the literate analysis comprising antecedents, mediating mechanisms, and possible mediating variables. Finally, the paper concludes with managerial implications and reporting avenues for future research. [ABSTRACT FROM AUTHOR]

Published
2024

8. CUSTOMERS AS WORKERS: THE CASE OF THE MISSING EMPLOYEES.

Author

Gustafsson, Amie

Subjects
CONSUMER research, CONSUMER attitudes, CONSUMER behavior, STEWARDSHIP theory, CUSTOMER experience
Abstract

This paper examines the retail format of unmanned stores, focusing on the balance between technology and human interaction. It investigates the impact of customers serving themselves without human support. The study addresses challenges with customers as workers and suggests improving customer experience in these retail settings. [ABSTRACT FROM AUTHOR]

Published
2024

9. CUSTOMER BROWSING AND PURCHASES: A NETWORK PERSPECTIVE.

Author

Akella, Laxminarayana Yashaswy, Kopalle, Praveen K., Adhikary, Anirban, Borah, Sourav B., and Sharma, Amalesh

Subjects
CONSUMER research, CONSUMER attitudes, CONSUMER behavior, CUSTOMER relations, SOCIAL network theory
Published
2024

10. UNDERSTANDING SALESFORCE TURNOVER: A PUSH-PULL-MOORING FRAMEWORK.

Author

Hashemi, Hossein and Alejandro, Thomas Brashear

Subjects
BUSINESS research, SALES management, ENTREPRENEURSHIP, RATIONAL choice theory, SOCIAL choice
Abstract

This paper proposes a novel framework that draws on migration literature and Rational Choice Theory (RCT) to understand why salespeople leave their jobs. The study highlights the nuanced role of relational resources and social norms in turnover decisions and attractiveness of turnover destinations. [ABSTRACT FROM AUTHOR]

Published
2024

19. SELF-REGULATION OF ADVERTISING IN THE U.S.: KEEPING UP WITH THE CHANGING BUSINESS ENVIRONMENT.

Author

Hanspa, Savita and Rufer, Rosalyn

Subjects
ADVERTISING, TECHNOLOGICAL innovations, TRUTHFULNESS & falsehood, BUSINESS communication
Abstract

Advertising attracts significant attention from various stakeholder groups. It is a powerful tool and impacts all. Recent technological developments have introduced new opportunities, platforms, and tools to communicate with consumers individually and also made it difficult to monitor every communication for truthfulness. This paper examines how the advertising industry in U.S. regulates itself in these changing circumstances and how effective these measures are. [ABSTRACT FROM AUTHOR]

Published
2024