SELF-REGULATION OF ADVERTISING IN THE U.S.: KEEPING UP WITH THE CHANGING BUSINESS ENVIRONMENT.

Advertising attracts significant attention from various stakeholder groups. It is a powerful tool and impacts all. Recent technological developments have introduced new opportunities, platforms, and tools to communicate with consumers individually and also made it difficult to monitor every communication for truthfulness. This paper examines how the advertising industry in U.S. regulates itself in these changing circumstances and how effective these measures are. [ABSTRACT FROM AUTHOR]