Descriptor: "MARKETING strategy" / Publication Type: Periodicals / Search Limiters: Full Text / Topic: special events / Region: new york (state) - Searchworks@Jio Institute Digital Library Search Results

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Start Over Descriptor "MARKETING strategy" Search Limiters Full Text Topic special events Publication Type Periodicals Region new york (state)

Subjects: *SPECIAL events, *ENTERTAINMENT events, *DISC jockeys, *MARKETING strategy, *SALES promotion
Abstract: The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.
Published: 2009

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