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1. Fuel your capital campaign with an 'earned media' strategy: Target the right news outlets, engage with them over the long term, and track results for success.

Author

Whitt, Marc C.

Subjects
*MASS media, *SOFTWARE measurement, *PUBLIC relations, *PUBLIC officers
Abstract

The article discusses the launching of capital campaign with an ‘earned media’ strategy. Topics include, personalization of the campaign through introductory meetings; transformation in the live of students, faculty and researchers by capital campaign; & measurement of earned media is helpful in monitor true reach versus potential reach of a published or reported story.

Published
2019

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