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Your search keyword '"PUBLIC relations"' showing total 4 results
4 results on '"PUBLIC relations"'

1. Professional PR: Only Those With Reputations for Producing Well-Crafted, Targeted, Reliable Messages Earn the Title of Professional.

Author

Roach, Thomas J.

Subjects
*PUBLIC relations, *ORGANIZATION, *BUSINESS communication, *ETHICS, *MASS media
Abstract

The article talks about the public relation practitioners creating professional organization, being a professional in business communication, qualifying on levels that includes knowledge, skills, quality and ethics and public relations as a profession after the advent of mass media. It talks about the practice of professional communication, adjusting in environments, having professional knowledge, quality of work and communication by ethical standards.

Published
2019

3. When PR Persuasion Meets Return on Investment: The power of PROI.

Subjects
*PUBLIC relations, *CRISIS management, *MASS media, *DIGITAL media, *ECOSYSTEM dynamics
Abstract

The article offers information on public relations (PR) industry associated with crisis management and media campaigns to use stories in the ecosystem. It mentions that PR is focused on the intersection of digital media and marketing. It offers information on the medi monitoring and media measurement. It mentions that PR is more apparent for business.

Published
2016

4. comments.

Author

WYLIE, JOHN, WAHL, PAUL, and KAREM, BRIAN

Subjects
*NEWSPAPER publishing, *PUBLIC relations, *MASS media
Abstract

Several letters to the editor are presented in response to the article "Business of News: Leave Your Comfort Zone" by Tim Gallagher in the July 2016 issue.

Published
2016

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