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Your search keyword '"PUBLIC relations"' showing total 1 results
Start Over Descriptor "PUBLIC relations" Topic mass media Publication Year Range Last 10 years Publication Type Newspapers Publication Type Trade Publications Publisher international association of business communicators

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1 results on '"PUBLIC relations"'

1. When PR Persuasion Meets Return on Investment: The power of PROI.

Subjects
*PUBLIC relations, *CRISIS management, *MASS media, *DIGITAL media, *ECOSYSTEM dynamics
Abstract

The article offers information on public relations (PR) industry associated with crisis management and media campaigns to use stories in the ecosystem. It mentions that PR is focused on the intersection of digital media and marketing. It offers information on the medi monitoring and media measurement. It mentions that PR is more apparent for business.

Published
2016

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