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The article talks about the public relation practitioners creating professional organization, being a professional in business communication, qualifying on levels that includes knowledge, skills, quality and ethics and public relations as a profession after the advent of mass media. It talks about the practice of professional communication, adjusting in environments, having professional knowledge, quality of work and communication by ethical standards.

The article offers information on public relations (PR) industry associated with crisis management and media campaigns to use stories in the ecosystem. It mentions that PR is focused on the intersection of digital media and marketing. It offers information on the medi monitoring and media measurement. It mentions that PR is more apparent for business.

Several letters to the editor are presented in response to the article "Business of News: Leave Your Comfort Zone" by Tim Gallagher in the July 2016 issue.

The author stresses the importance of media to inform the public about the state of health care service in Great Britain.

The article features several media outreach champions of the American Speech-Language-Hearing Association (ASHA) in 2017. They include speech-language pathologists Craig Coleman, Joy Peterson, and Amee Shah. The will be receiving awards at the 2017 ASHA Convention that will be held in Los Angeles, California on November 9.