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This article presents information about the marketing strategy of American Apparel Inc.

The article provides information on the assistance provided by the Butterball Turkey Talk-Line to cooks preparing their Thanksgiving meal. Every year from November 1 through Christmas Eve, Butterball experts can be reached through the telephone, text, email or live chat sessions. The talk line started as a marketing gimmick in 1981 and eventually became part of U.S. popular culture.

The article reports on the competition between retailers and electronic commerce firm Amazon. Topics discussed include the marketing strategies launched by retailers to improve profits particularly during the 2019 holiday shopping season, the recorded decline in the quarterly profit of department store chain Kohl's in 2019, and the investment of retailers in their electronic commerce operations.

The article discusses the bankruptcy of the fashion chain Forever 21. Founded by South Korean immigrants Do Won and Jin Sook Chang, the chain had grown into a company with more than four billion U.S. dollars in annual sales at its peak. The retailer has decided to cease operations in 40 countries and close up to 199 stores. Former employees and industry experts have attributed the retailer's bankruptcy to the family's insular management style, real estate deals and merchandising strategy.

Discusses the evolution of the business models used by Eastman Kodak to create profits. Decision to shift away from selling low priced cameras and producing revenue from materials used to make prints; Impact of the digital revolution and foreign competition on the scheme; Refocus of the company on selling digital electronic supplies and services for the company's digital-based cameras; Evaluation of Kodak's stock value as a feasible marketing investment.

Focuses on Ford Motor's Meet the Lucky Ones online advertising strategy in an effort to revive the image of the Mercury automobile brand. Design specification of the Meet the Lucky Ones Web site; Theme of the campaign; Reason behind the increasing consumer boredom and skepticism.

Discusses the production strategies of the companies DreamWorks Animation and Pixar Animation Studios. Decision of DreamWorks to postpone “Shrek 3” from 2006 to 2007 and shift Pixar’s “Cars” from 2005 to 2006; Aim of the animation studios to avoid glutting the market; Reflection of Hollywood’s desire to maximize profits from both summer movie releases and digital video disc sales; Projected percentage sales increases due to the shifting of the movie-line releases; Impact of the delay of movie schedules on company stock prices.

Reports on the financial performance of the retailer and catalog company J. Crew based on the company’s fiscal third quarter. Confirmation of a thirty percent increase in same-store sales; Comparison of operating income ending October 30, 2004 between 2004 and 2003; Recognition of the increases in revenues, catalog and Internet sales and gross margins; Expectation for the company to exit the red by 2006 based on continued performance; Attribution of the corporate turn around on fewer markdowns and clearances; Corporate strategy to make better clothes and raise prices.

Reports on the plan by Citigroup to open around 400 branches in North America in 2005 to increase its profit margins through consumer finance business focusing on adding units in the U.S., Canada and Mexico.

Reports on the appointment of Ian Rowden as the chief marketing officer of Wendy’s International Inc. to replace Don Calhoon and direct the restaurant chain’s advertising program.

Reports on the return of former state governor Mario M. Cuomo to Albany, New York. Aim of Cuomo to attend a couple of book signing engagements to promote the publication of his book "Why Lincoln Matters: Today More Than Ever"; Reunion between Cuomo and his former staff members; Reflection of the period during his elected years in office; Changes encountered during the Albany trip.

Reports on International Business Machines Corp.'s improvement of its partnership creation program aimed at medium-sized businesses.

Reports that the U.S. federal government has launched an investigation into the marketing efforts of pharmaceutical companies. Issue of whether drug companies are persuading physicians through payoffs to prescribe drugs that patients do not need or for which there may be cheaper alternatives; Reference to the financial lures that Schering-Plough had used to persuade physicians to favor their drugs; Issue of whether drug companies are manipulating prices of drugs to cheat the federal Medicaid and Medicare health programs.

Reports on the efforts of the businessman William Vaschetta, owner of the French cookery restaurant Chez Napoleon, in boosting its business. Attribution of the reduction of restaurant patrons due to the poor economy and anti-French sentiment related to the Iraq-war; Strategy of Vaschetta to plead to longtime customers about the restaurant's highlights and cookery; Citation of the closure of other French restaurants in the New York City.

Reports on the promotional strategy chosen by executives of Wrigley to initiate the turnaround for its chewing gum product, Orbit White. Recognition by senior marketing manager Shari Matras of the company's failure in its initial attempt to market the Orbit product in January of 2002; Admittance of the ineffective packaging, high retail cost and lackluster hedonics in attracting consumers; Decision to use aggressive television commercials and overhauling its packaging , price and look; Use of the health and taste angle to promote other Wrigley products.

The article discusses online social networking company Facebook's approach to providing targeted advertising for companies through its website and mobile application (app) as of August 3, 2014. Topics addressed include Facebook's claims that their advertising can offer marketers a similar platform to television advertising while also emphasizing a more personal, data-driven approach, as well as Facebook's efforts to market consumer goods company Reckitt Benckiser (R.B.)'s MegaRed fish oil.

The article discusses business operations and marketing strategies of online contact lens firm Hubble. Topics explored include the use of social media platform Facebook by Hubble to advertise its subscription-based products and services, the criticisms earned by the direct-to-consumer program of Hubble from optometrists and ophthalmologists, and the regulation of the contact lens market by the U.S. Federal Trade Commission (FTC).

The article reports on the collaborative effort of yogurt maker Chobani with nonprofit Fair Trade USA to create a fair trade label to help dairy farmers and as part of its marketing strategy. It discusses the significance of the fair trade initiative to meeting labor, environmental and animal welfare requirements and to promoting Chobani's brand among consumers who are health and socially conscious amid a competitive yogurt market.

The article reports on the strategy of artists and their record companies to boost the ranking of their music by bundling them with sales of merchandise. Topics discussed include the sales practice of album bundles in the music industry, rapper Travis Scott's Billboard top spot through selling of key chains, hats and concert tickets, singer Taylor Swift's acceptance of advance order for her album as part of merchandise deals and the disputes between artists and Billboard's chart referees.

The article reports on the marketing campaign of Coca-Cola for its reintroduced soft drink New Coke, particularly the sale of a limited supply and advertising in the new season of the supernatural thriller show "Stranger Things" on streaming service Netflix. Also cited are Netflix's focus on establishing corporate partnerships and merchandising deals to attract more audience and generate new revenue streams, and the comment of Netflix's Barry Smyth on the New Coke campaign.

The article reports on the growing number of African Americans who drink bourbon, as well as the failure by companies to market their products to them as of May 2019. Also cited are the organizations of African American whiskey drinkers like the Black Bourbon Society and Kentucky's Original Black Bourbon Enthusiasts, as well as the new efforts by craft brewers and winemakers to attract non-white consumers.

The article reports on the claim by Javelin Strategy & Research that more than two billion dollars a year is lost due to customer loyalty program fraud in 2017 and 2018. Also cited are the use by hackers of stolen credentials to impersonate customers, breach loyalty profiles, and steal from rewards cards, the breach of loyalty programs in such firms as McDonald's, Southwest Airlines, and Dunkin' Donuts, and the use of rewards membership data in personalized marketing.

The article reports on the program to be started by jewelry and specialty retailer Tiffany & Co. that will provide customers information about the country of origin where their diamond was mined, cut, polished and set as part of a marketing strategy among jewelers to attract younger shoppers. Topics discussed are Tiffany's objective to boost interest in the brand, relevance of providing country-of-origin information to customers, and the jewelry industry's efforts to tract its supply chain.

The article focuses on the growing adoption of voice assistants and smart speakers by marketers as of December 2018. Topics covered include the popularity of the Google Home and Amazon Echo smart speakers among brands that include the cable television network HBO and Unilever and concerns about privacy and security.

The article explores the role of the messaging platform WhatsApp as a link between farmers across India to exchange information, expertise and support. Topics discussed are the use of WhatsApp as a marketing tool as well as a means of communication and training of employees, its function as a database for Indians from different generations to record and share their food knowledge and as a way to connect member to financial resources, and the culinary misinformation spread by the online service.

The article describes the marketing efforts of Walt Disney Co. for the celebration of the 90th anniversary of its Mickey Mouse character. The cross-promotional campaign includes the two-hour special "Mickey's 90th Spectacular" on the Disney-owned ABC television network, collaborations with fashion designers and events to be hosted by Disney theme parks. Products featuring Mickey and his friends generate at least 3.2 billion U.S. dollars in retail sales annually.

Focuses on the outlook for change at Wal-Mart Stores Inc., in light of the company having a flat stock price for five years. Comment of chief financial officer, Thomas Schoewe, about the scandal involving vice chairman, Thomas M. Coughlin; The effect of Wal-Mart's market saturation strategy; Indication that Wal-Mart Stores Chief executive H. Lee Scott presides over the Saturday morning meetings at the Bentonville, Arkansas headquarters; Data showing slower growth in same-store sales; Statistics for sales at the Wal-Mart Supercenter in Rogers, Ark.; How chief executive of stores, Michael T. Duke, is improving products; Criticism of Wal-Mart's health insurance.

The article reports on the marketing strategy of companies by hiring college students to promote their brands online including in social media platforms. Topics discussed are efforts of companies to reach out to young consumers, requirements and expectations of companies from what the sponsored posts should include, U.S. Federal Trade Commission (FCC) rules governing the use of personal social media accounts to advertise products and methods used by companies to select campus influencers.

The article offers information on the approach of Rollie Atkinson, owner and publisher of the newspaper "The Healdsburg Tribune," to expand and grow his business in California. It mentions that Atkinson used the strategy from Berkeleyside online news site to grow his business through selling the newspaper's stock to readers.

The article reports on the claim by burrito-and-taco chain Chipotle chief marketing officer Christopher Brandt as of July 2018 that they aim to make the company a purpose-driven lifestyle brand. Also cited are the lifestyle brand claims of other chains like Pizza Hut, Blue Apron and Godiva, the marketing strategy of Blue Apron, and the comment of brand consultancy Siegel+Gale's David B. Srere on the developments.

The article profiles A24, an upstart movie and television studio founded by David Fenkel, Daniel Katz and John Hodges. Topics discussed include the films released by the company that were successful, both critically and commercially, its marketing strategy, and how the company has so quickly created such a strong consumer identity.

The article focuses on Doc Johnson Enterprises, a family business based in Los Angeles, California founded by Chad Braverman which manufactures sex toys also known as pleasure products. Topics discussed include the manufacturing and marketing strategy of the company, the advantages of the growing demand of the products according to the industrial researches, and the expansion of the business considering how it was managed by the founder's children.

The article reports on the strategic plan of the electric company, General Electric, to shift into a smaller, simple and efficient services under the leadership of John Flannery.

The article reports on the campaign of retail company Amazon in Washington. It highlights the aggressive marketing initiative of the company to promote its services in the capital and to establish relationship with lawmakers and reputation to politicians and notes the criticisms of the company due to claims of antitrust and privacy complaints in the past.

The article offers the insights of several real property agents on how they can re-sold a property with flaws in New York City by adapting creative marketing. According to Patrick Lilly of CORE, euphemism can be used to publicize the listing of a one-bedroom property on the Upper East Side. Michael Vargas of Vanderbilt Appraisal believes that most defects can be mitigated with the right mix of perks such as reduced sale price for an apartment building.

The article reports on the retailing firm Walmart who allowed the customers to place an online order for groceries and employees collect and deliver the groceries in the parking lot.

The article focuses on the introduction of a new Nike collection from Off-White designer Virgil Abloh through football team New York Giants' Odell Beckham Jr. Topics discussed include an overview of the Nike shoe collection, the promotion of the new collection, and the personal background of Beckham.

The article presents information related to Digital Equipment Corp., the computer manufacturer which has sold the largest number of big computers to colleges and universities. The strategy which has been adopted by the company to broaden its base involves new leadership, new products, and new partnership programs. Also, in order to broaden its base, the company would address academic's need for computer networks.

The article discusses the popularity of the Sherbinskis dessert-inspired cannabis line wherein the founder Mario Guzman is in the process of creating the Louis Vuitton of marijuana.

The article reports on the marketing strategy of airline industry which focuses on children and wooing them with toys, seat back entertainment and toiletry kits.

The article reports on the business opportunities seen by perfumers such as Creed, Guerlain, and Frederic Malle of selling perfumes for children and offers brief information on several perfumes for children including Creed for Kids, Petit Guerlain, and Bonpoint Eau Intense.

The article discusses the influence of marketing strategy to the consumer behavior in purchasing wines based on its aroma and taste as well as its packaging design. INSET: Red Grapes, Misunderstood..

The article discusses the U.S. Justice Department's claim that technology company Apple Inc.'s refusal to abide by an American court order requiring the company to unlock an iPhone smartphone used by one of the San Bernardino, California terrorists is based on Apple Inc.'s business model and public brand marketing strategy. American President Barack Obama's administration is mentioned, along with a right to privacy in the U.S. and a motion to compel Apple's Inc. to cooperate.

The article reports on the marketing strategy of Los Angeles, California-based startup Ritual, which sells its own line of multivitamins for women, to stand out in the market by focusing on facts and through a campaign emphasizing its focus on science over gimmicky wellness trends.

The article explores the reinvention of "legacy brands" through marketing, including products from companies including Planters, Pabst Blue Ribbon and Dawn, relaying details about how advertisers use nostalgia, social issues and authenticity to sell goods.

The article presents an editorial on the issue associated with trucking in the U.S. Topics discussed include an overview of the trucking industry in the country, its booming economy, the issues on salaries and other fees in the industry, the low-cost strategy in the industry, and the impact of low labor shortage in the industry.

The article discusses how a strategy of using founder's face in advertising campaigns can give a company personality; and explores views of Allen Adamson, a partner at the marketing firm Metaforce on how the marketing strategy can led to brand damage If there's an issue with the founder.

The article offers insight on the tricky methods used by sellers to switch costs to boost their profits.

The article reports on the lead of Cisco System in the market by keeping pace in the cloud computing system as its marketing strategy.

The article reports on the significance of brand apps on businesses including the use of customer data to customize advertisements, discounts and promotions.