New Coke Was a Debacle. It's Coming Back. Blame Netflix.

The article reports on the marketing campaign of Coca-Cola for its reintroduced soft drink New Coke, particularly the sale of a limited supply and advertising in the new season of the supernatural thriller show "Stranger Things" on streaming service Netflix. Also cited are Netflix's focus on establishing corporate partnerships and merchandising deals to attract more audience and generate new revenue streams, and the comment of Netflix's Barry Smyth on the New Coke campaign.