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The 2021 Forbes article titled "Digital Personal Branding Is Replacing The Business Lunch" highlights the importance of digital personal branding and how it can generate positive results for companies. During the pandemic, digitalization accelerated and marketing strategies focused on reaching customers through social media. The importance of developing a consistent personal image with professional life is mentioned, and examples of business leaders with a prominent presence on LinkedIn are presented. The article concludes that personal relationships are fundamental in marketing after the pandemic. [Extracted from the article]

The article "EDITORIAL" from the magazine "Hacer Empresa" highlights the economic and political challenges that Uruguay faces in the complex geopolitical scenario of the year 2024. It mentions the growing tension in a bipolar world and the scheduled elections in more than 40 countries as factors that could have a significant impact on the world order. The article also addresses the country's political situation in the face of internal elections and the priorities that the government should focus on in its last year in office. Additionally, it mentions the reality in Argentina, with special attention to the figure of Javier Milei and the prospects for the coming months. It also highlights topics such as the importance of women in companies, the management of employee well-being, and emerging trends in the world of work, investments, e-commerce, and business and marketing strategies driven by artificial intelligence. [Extracted from the article]

The article "MANAGING CONTENT MARKETING" talks about the importance of understanding the return on investment (ROI) in content marketing. Examples of ROI that can be defined in a content marketing strategy are mentioned, such as tracking sales, conversions, and engagement. It also highlights the importance of understanding the target audience and focusing the content specifically towards them. It is mentioned that the most common mistake is to create a content marketing strategy from the inside out, instead of adapting it to specific target audiences. Additionally, it is mentioned that the Chief Content Officer (CCO) is an important asset to ensure excellence in all content marketing tactics. [Extracted from the article]

The article examines the effectiveness of the bottom of the pyramid (BOT) business approach to the well-being of the poor and to the profits of the private sector. It notes that the approach, which uses technology, needs proper implementation to spur development in the private sector and to create opportunities to the poorest. An overview of the analysis of this approach is offered, as well as its impact to the poor people. It is observed that BOP investment is good for both companies and government, but it is important for the latter to encourage the private sector to make clear commitments to the poorest.

The article talks about the importance of content marketing in the real estate sector. It highlights that content should provide value to consumers and not try to sell to everyone. The need to define who the content is targeting and understand their needs and desires is emphasized. Tools such as Google and Canva are mentioned for researching and creating content, respectively. Two successful cases in the real estate sector that applied content marketing principles and became successful companies are presented. It is concluded that a good content marketing strategy can transform a real estate business into the preferred choice for its target audience. [Extracted from the article]