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Företag blir idag mer exponerade för negativ publicitet än tidigare i och med digitaliseringens framfart. Det är därför viktigt för företag att veta hur de ska hantera den negativa publiciteten som mottages för att sedan kunna förebygga en kris och sitt företagsrykte genom väl genomtänkta strategier. Tidigare forskning jämför hur företag inom samma bransch förebygger och hanterar en företagskris. Däremot, att undersöka hur företag i olika branscher förebygger en kris är outforskat och det behövs vidare forskning kring detta ämne. Syftet med denna studie är att undersöka vilka strategier företag i olika branscher arbetar med för att förebygga en företagskris för att se huruvida olika branscher använder sig av samma strategier. Studien har använt sig av en kvalitativ studie genom semistrukturerade intervjuer med sex fallföretag varav två företag är verksamma inom samma bransch: bank-, el- och telekommunikationsbranschen. Resultatet visar att företagen strävar efter samma mål genom samma strategier men utförandet kan skilja sig åt efterom de har olika förutsättningar beroende på bransch. Genom studien har en analysmodell skapats för att visa företag de olika strategier som kan appliceras vid förebyggandet av en kris och sambandet mellan att arbeta proaktivt och reaktivt med varumärket, kundlojalitet och krishantering. Studien bidrar till att ge företag oavsett bransch praktiska lösningar som kan tillämpas i praktiken då företagen i de olika branscherna använder sig av samma strategier vid förebyggandet och under en kris., Companies today are more exposed to negative publicity than ever before due to digitalization. It is important for companies to know how to manage the negative publicity that is received in order to be able to prevent a crisis and reputation through well-thought-out strategies. Previous research shows how companies within the same industry prevent and manage a crisis. However, investigating how companies in different industries prevent a crisis is unexplored and further research is needed on this topic. This study aims to highlight which strategies companies in different industries use to prevent a corporate crisis to see whether different industries use the same strategies. The study has used a qualitative study where the primary data has been collected through semi-structured interviews with six case companies, two of which are active in the same industry: banking, electrical and telecommunications industry. The result shows that the companies strive for the same goals through the same strategies, but the execution may differ because they have different conditions depending on the industry. Through the study, an analysis model has been created to show how companies the different strategies that can be applied in order to prevent a crisis as well as the connection between working proactive and reactive with the brand, customer loyalty and crisis management which contributes to providing companies, regardless of industry, with practical solutions that can be applied in practice.

The research examines the effect of tonality on cross-border mergers and acquisitions (M&A) based on press release announcements. The impact of effective communication, tonality, and positive and negative words on the investor's behaviour and firm performance will be analysed to understand the impact on internal and external stakeholders. A comprehensive database of Swedish companies' press release announcements on cross-border M&A deals completed between 2016 to 2021 will be researched to build the hypothesis of nonfinancial factors, such as tonality being an influential factor in gaining share price and gaining a more significant market Share. Lastly, the study will build a correlation between the public press release by the company and the tonality effect on firm performance and the positive/negative tone effect on the cognitive ability of investors., This thesis aims to investigate whether the reported information in the press release is somehow connected to future stock market performance and firms' profitability and asses if the tonality influences investors when deciding to invest in a firm. Further, this study aims to analyse the effect of certainty, openness, and transparency on the employees' affective commitment to change.

Företag blir idag mer exponerade för negativ publicitet än tidigare i och med digitaliseringens framfart. Det är därför viktigt för företag att veta hur de ska hantera den negativa publiciteten som mottages för att sedan kunna förebygga en kris och sitt företagsrykte genom väl genomtänkta strategier. Tidigare forskning jämför hur företag inom samma bransch förebygger och hanterar en företagskris. Däremot, att undersöka hur företag i olika branscher förebygger en kris är outforskat och det behövs vidare forskning kring detta ämne. Syftet med denna studie är att undersöka vilka strategier företag i olika branscher arbetar med för att förebygga en företagskris för att se huruvida olika branscher använder sig av samma strategier. Studien har använt sig av en kvalitativ studie genom semistrukturerade intervjuer med sex fallföretag varav två företag är verksamma inom samma bransch: bank-, el- och telekommunikationsbranschen. Resultatet visar att företagen strävar efter samma mål genom samma strategier men utförandet kan skilja sig åt efterom de har olika förutsättningar beroende på bransch. Genom studien har en analysmodell skapats för att visa företag de olika strategier som kan appliceras vid förebyggandet av en kris och sambandet mellan att arbeta proaktivt och reaktivt med varumärket, kundlojalitet och krishantering. Studien bidrar till att ge företag oavsett bransch praktiska lösningar som kan tillämpas i praktiken då företagen i de olika branscherna använder sig av samma strategier vid förebyggandet och under en kris., Companies today are more exposed to negative publicity than ever before due to digitalization. It is important for companies to know how to manage the negative publicity that is received in order to be able to prevent a crisis and reputation through well-thought-out strategies. Previous research shows how companies within the same industry prevent and manage a crisis. However, investigating how companies in different industries prevent a crisis is unexplored and further research is needed on this topic. This study aims to highlight which strategies companies in different industries use to prevent a corporate crisis to see whether different industries use the same strategies. The study has used a qualitative study where the primary data has been collected through semi-structured interviews with six case companies, two of which are active in the same industry: banking, electrical and telecommunications industry. The result shows that the companies strive for the same goals through the same strategies, but the execution may differ because they have different conditions depending on the industry. Through the study, an analysis model has been created to show how companies the different strategies that can be applied in order to prevent a crisis as well as the connection between working proactive and reactive with the brand, customer loyalty and crisis management which contributes to providing companies, regardless of industry, with practical solutions that can be applied in practice.

The ongoing Covid- 19 pandemic has globally affected aspects such as health, economy and welfare all around the world. The demand for effective communication is to a very high degree a priority from the leading actors in society, such as the media, government and authorities, in order to respond to the spread of infection. The purpose of this bachelor’s essay is therefore, to study how countries like Sweden and Denmark communicate the crisis of Covid- 19, based on Arjen Boins theoretical framework of meaning-making. The frame functions consist of the following: explaining what happened, offering guidance, instilling hope, showing empathy and state responsibility. Meaning making is an important function in crisis communication to reduce political and public uncertainty through crisis communication by the political leaders in crisis management. The political leaders seeks to convince the general public by formulating a convincing message. The design of this essay is comparative, where the methods consist of a qualitative approach through the use of text analysis. Prime ministers and state epidemiologists will be analyzed on the basis of their participation in press releases. The time period was selected between march-may 2020. The reason for the selected time period is based on the first wave of the virus. The conclusion of this essay was that there were many similarities and differences in the countries application of meaning making. The noticeable similarities was that both countries have similar characteristics in their communication by helping the nations make sense of the crisis situation. Both countries provide the nation with guidelines which includes, social distancing, good hand hygiene and participation restrictions. However, it differs in how they communicate it. Sweden communicates the providing of guidelines through the assessment of the public health authority, which relies on the responsibility of the individual. Denmark, on the other hand, communicat

The ongoing Covid- 19 pandemic has globally affected aspects such as health, economy and welfare all around the world. The demand for effective communication is to a very high degree a priority from the leading actors in society, such as the media, government and authorities, in order to respond to the spread of infection. The purpose of this bachelor’s essay is therefore, to study how countries like Sweden and Denmark communicate the crisis of Covid- 19, based on Arjen Boins theoretical framework of meaning-making. The frame functions consist of the following: explaining what happened, offering guidance, instilling hope, showing empathy and state responsibility. Meaning making is an important function in crisis communication to reduce political and public uncertainty through crisis communication by the political leaders in crisis management. The political leaders seeks to convince the general public by formulating a convincing message. The design of this essay is comparative, where the methods consist of a qualitative approach through the use of text analysis. Prime ministers and state epidemiologists will be analyzed on the basis of their participation in press releases. The time period was selected between march-may 2020. The reason for the selected time period is based on the first wave of the virus. The conclusion of this essay was that there were many similarities and differences in the countries application of meaning making. The noticeable similarities was that both countries have similar characteristics in their communication by helping the nations make sense of the crisis situation. Both countries provide the nation with guidelines which includes, social distancing, good hand hygiene and participation restrictions. However, it differs in how they communicate it. Sweden communicates the providing of guidelines through the assessment of the public health authority, which relies on the responsibility of the individual. Denmark, on the other hand, communicat

Press releases play a key role in today’s news production by being public statements of newsworthy content that function as a pre-formulation of news. Press releases originate from a wide range of actors, and a common goal is for them to reach a high societal impact. This thesis examines how Natural Language Processing (NLP) techniques can be successful in giving feedback to press release authors that help enhance the content and quality of their texts. This could, in turn, contribute to increased impact. To examine this, the research question is divided into two parts. The first part examines how content-perception feedback can contribute to improving press releases. This is examined by the development of a web tool where user- written press releases get analyzed. The analysis consists of a readability assessment using the LIX metric and linguistic bias detection of weasel words and peacock words through rule-based sentiment analysis. The user experiences and opinions are evaluated through an online questionnaire and semi-structured interviews. The second part of the research question examines how trending topic information can contribute to improving press releases. This part is examined theoretically based on a literature review of state-of-the- art methods and qualitatively by gathering opinions from press release authors in the previously mentioned questionnaire and interviews. Based on the results, it is identified that for content-perception feedback, it is especially lesser experienced authors and scientific content aimed at the general public that would achieve improved text quality from objective readability assessment and detection of biased expressions. Nevertheless, most of the evaluation participants were more satisfied with their press releases after editing based on the readability feedback, and all participants with biased words in their texts reported that the detection led to positive changes resulting in improved text quality. As for the theoreti, Aktörer som sträcker sig från privata företag till mydigheter och forskare använder pressmeddelanden för att offentligt delge information med nyhetsvärde. Dessa pressmeddelanden spelar därefter en nyckelroll i dagens nyhetsproduktion genom att förformulera nyheter och eftersträvar därför att hålla en viss språklig nivå. För att förbättra kvalitet och innehåll i pressmeddelanden undersöker detta examensarbete hur språkteknologisk textanalys och återkoppling till författare kan stödja dem i att förbättra sina texter. Denna frågeställning undersöks i två delar, en tillämpad del och en teoretisk del. Den tillämpade delen undersöker hur återkoppling kring innehållsuppfattning kan förbättra pressmeddelanden. Ett webb-baserat verktyg utvecklades där användare kan skriva in pressmeddelanden och få dessa analyserade. Analysen baseras på läsbarhet som bedöms med hjälp av måttet LIX samt språklig bias (partiska uttryck) i form av weasel words (vessleord) och peacock words (påfågelord) som detekteras genom regelbaserad sentimentanalys. Denna del utvärderades kvalitativt genom en enkätundersökning till användarna samt djupintervjuer. Den teoretiska delen av frågeställningen undersöker hur information om trendande ämnen kan bidra till att förbättra pressmeddelanden. Undersökningen genomfördes som en litteraturstudie och utvärderades kvalitativt genom att sammanställa åsikter från yrkesverksamma som arbetar med pressmeddelanden i enkätundersökningen och djupintervjuerna som beskrevs ovan. Resultaten indikerar att för feedback om innehållsuppfattning är det särskilt mindre erfarna författare och vetenskapligt innehåll riktat till allmänheten som skulle uppnå förbättrad textkvalitet till följd av läsbarhetsbedömning och upptäckt av partiska uttryck. Samtidigt var en majoritet av deltagarna i utvärderingen mer nöjda med sina pressmeddelanden efter redigering baserat på läsbarhetsfeedbacken. Dessutom rapporterade alla deltagare med partiska uttryck i sina texter att upptäckten ledde t

In late 2019, the spread of the coronavirus SARS-CoV-2 (Severe acute respiratory syndrome coronavirus 2) began. The viral disease, also known as covid-19, started spreading from China to large parts of the world in early 2020, resulting in a large number of cases, deaths, as well as major impacts on the economy of nations, organizations, and individuals alike. In order to limit the spread of the virus, several pharmaceutical companies, including Pfizer and Moderna, initiated a vaccine development. This process led pharmaceutical companies to communicat ea large amount of corporate news to investors, among other stakeholders. Previous research has shown how the stock market responds to corporate news. However, prior to this study, a lack of research on how the stock market behaves in relation to corporate news announced by companies under difficult global conditions was identified. The aim of this study is to investigate the stock market's reaction to press releases by Moderna and Pfizer regarding their vaccine development for covid-19. The methods used to study the subject are based on analysis of historical share price data and the calculation of abnormal returns. The results have to some extent indicated that selected press releases have played a significant role as an influencer in relation to investor sentiment and the stock market’s behavior. In terms of the result as a whole, the number of significant days is not sufficient to support the alternative hypothesis. Market reactions in the share prices were identified on the dates surrounding the press releases regarding the vaccine-development, but since only 22 percent of the abnormal yield was significant, the result did not appear to be aligned with the alternative hypothesis., Under slutet av år 2019 började spridningen av coronaviruset SARS-CoV-2 (Severe acute respiratory syndrome coronavirus 2). Virussjukdomen, i folkmun känd som covid-19, började under år 2020 spridas från Kina till stora delar av övriga världen, vilket har resulterat i ett stort antal insjuknade, dödsfall och även en påverkan på såväl nationers som organisationers och individers ekonomi. För att begränsa spridningen av viruset påbörjade ett flertal läkemedelsbolag en vaccinframtagning. Denna process ledde till att läkemedelsbolagen kommunicerade en stor mängd bolagsnyheter till omvärlden, däribland investerare. Tidigare forskning har visat hur aktiemarknaden svarat på bolagsnyheter, men inför denna studie identifierades en brist på forskning kring hur aktiemarknaden agerar i förhållande till bolagsnyheter under extrema världssituationer likt coronaviruspandemin. Syftet med denna studie är att undersöka marknadens reaktion till följd av pressmeddelanden från företagen Moderna och Pfizer rörande vaccinutvecklingen för covid-19. Reaktionen studeras med hjälp av historiska aktiekursdata och beräkning av onormal avkastning. Resultaten har till en viss del indikerat på att utvalda pressmeddelanden har spelat en signifikant roll som påverkande faktor gentemot aktiemarknaden. Sett till resultatet i sin helhet är antalet signifikanta dagar inte tillräckligt för att utgöra stöd till alternativhypotesen. Marknadsreaktioner kunde identifieras till följd av pressmeddelanden om vaccinutvecklingen, men eftersom enbart 22 procent av den onormala avkastningen var signifikant så föreföll inte resultatet i linje med alternativhypotesen.

In a world in which major technological advances have considerably boosted the use of the web as a communication tool, the analysis of digital press releases to disseminate information on the case-related activity of judicial courts and project their social and institutional identity far and wide is useful to understand an evolving continuum of professional discursive practices (re-)shaped within institutional and media (public relations) communication strategies. Drawing from the criteria of genre categorizations (Swales, 2004; Bhatia, 2004; Askehave & Swales, 2001) along with computer-mediated analysis of texts (Yates & Orlikowski, 1992; Askehave & Nielsen, 2005; Caballero, 2008; Villanueva et al., 2008; Garzone, 2012) and metapragmatic strategies of press releases (Jacobs, 1999) in a randomised corpus of web-based European Court of Justice institutional press releases, I first place the sampled texts into their context of use, and then look at the generic structure used to realise the moves with communicative purposes, in both qualitative and quantitative analyses of data. Context and structure underlying the communicative genre are then mapped onto the role and function of intertextuality and interdiscursivity (Fairclough, 1992, 2003; Bhatia 2004, 2017) alongside recontextualization (Linell, 1998; Sarangi & Brookers-Howell, 2006). The findings show that the genre typifies the rhetorical activities and purposes of release writers as they come across to the media and the wider audiences in the ongoing context of institutionalised communication, and the ways the genre effectively replicates other forms of discourses and genres at different levels of organisational structure, En un mundo en el que los grandes avances tecnológicos han impulsado el uso de Internet como herramienta de comunicación, resulta útil analizar el papel que desempeñan los comunicados de prensa digitales en la difusión de información acerca de la actividad relacionada con los casos de los tribunales y en la proyección de su identidad social e institucional. Este análisis nos permitirá comprender cómo han evolucionado las prácticas discursivas profesionales y cómo se han (re)amoldado dentro de las estrategias de comunicación institucionales y de medios (relaciones públicas). El presente artículo parte de los criterios de categorización de los géneros discursivos (Swales, 2004; Bhatia, 2004; Askehave & Swales, 2001), del análisis de textos mediado por ordenador (Yates & Orlikowski, 1992; Askehave & Nielsen, 2005; Caballero, 2008; Villanueva et al., 2008; Garzone, 2012) y de las estrategias metapragmáticas de los comunicados de prensa (Jacobs, 1999) en un corpus aleatorio de comunicados de prensa en línea del Tribunal de Justicia de la Unión Europea. Con base en ello, en primer lugar, se sitúan los textos seleccionados en su contexto de uso, y, después, se analiza la estructura genérica mediante la cual se llevan a cabo los diferentes movimientos (moves) con fines comunicativos mediante análisis tanto cualitativos como cuantitativos. Posteriormente, se explica la relación del contexto y de la estructura subyacentes a este género comunicativo con el papel y la función de la intertextualidad y la interdiscursividad (Fairclough 1992, 2003; Bhatia 2004; 2017), junto con la recontextualización (Linell, 1998; Sarangi & Brookers-Howell, 2006). Los resultados obtenidos evidencian que, a medida que los comunicados de prensa se presentan a los medios y al público en general en el contexto actual de la comunicación institucionalizada, este género va tipificando las actividades retóricas y los propósitos de sus autores, así como las formas en que el género replica de manera efecti

In late 2019, the spread of the coronavirus SARS-CoV-2 (Severe acute respiratory syndrome coronavirus 2) began. The viral disease, also known as covid-19, started spreading from China to large parts of the world in early 2020, resulting in a large number of cases, deaths, as well as major impacts on the economy of nations, organizations, and individuals alike. In order to limit the spread of the virus, several pharmaceutical companies, including Pfizer and Moderna, initiated a vaccine development. This process led pharmaceutical companies to communicat ea large amount of corporate news to investors, among other stakeholders. Previous research has shown how the stock market responds to corporate news. However, prior to this study, a lack of research on how the stock market behaves in relation to corporate news announced by companies under difficult global conditions was identified. The aim of this study is to investigate the stock market's reaction to press releases by Moderna and Pfizer regarding their vaccine development for covid-19. The methods used to study the subject are based on analysis of historical share price data and the calculation of abnormal returns. The results have to some extent indicated that selected press releases have played a significant role as an influencer in relation to investor sentiment and the stock market’s behavior. In terms of the result as a whole, the number of significant days is not sufficient to support the alternative hypothesis. Market reactions in the share prices were identified on the dates surrounding the press releases regarding the vaccine-development, but since only 22 percent of the abnormal yield was significant, the result did not appear to be aligned with the alternative hypothesis., Under slutet av år 2019 började spridningen av coronaviruset SARS-CoV-2 (Severe acute respiratory syndrome coronavirus 2). Virussjukdomen, i folkmun känd som covid-19, började under år 2020 spridas från Kina till stora delar av övriga världen, vilket har resulterat i ett stort antal insjuknade, dödsfall och även en påverkan på såväl nationers som organisationers och individers ekonomi. För att begränsa spridningen av viruset påbörjade ett flertal läkemedelsbolag en vaccinframtagning. Denna process ledde till att läkemedelsbolagen kommunicerade en stor mängd bolagsnyheter till omvärlden, däribland investerare. Tidigare forskning har visat hur aktiemarknaden svarat på bolagsnyheter, men inför denna studie identifierades en brist på forskning kring hur aktiemarknaden agerar i förhållande till bolagsnyheter under extrema världssituationer likt coronaviruspandemin. Syftet med denna studie är att undersöka marknadens reaktion till följd av pressmeddelanden från företagen Moderna och Pfizer rörande vaccinutvecklingen för covid-19. Reaktionen studeras med hjälp av historiska aktiekursdata och beräkning av onormal avkastning. Resultaten har till en viss del indikerat på att utvalda pressmeddelanden har spelat en signifikant roll som påverkande faktor gentemot aktiemarknaden. Sett till resultatet i sin helhet är antalet signifikanta dagar inte tillräckligt för att utgöra stöd till alternativhypotesen. Marknadsreaktioner kunde identifieras till följd av pressmeddelanden om vaccinutvecklingen, men eftersom enbart 22 procent av den onormala avkastningen var signifikant så föreföll inte resultatet i linje med alternativhypotesen.

Press releases play a key role in today’s news production by being public statements of newsworthy content that function as a pre-formulation of news. Press releases originate from a wide range of actors, and a common goal is for them to reach a high societal impact. This thesis examines how Natural Language Processing (NLP) techniques can be successful in giving feedback to press release authors that help enhance the content and quality of their texts. This could, in turn, contribute to increased impact. To examine this, the research question is divided into two parts. The first part examines how content-perception feedback can contribute to improving press releases. This is examined by the development of a web tool where user- written press releases get analyzed. The analysis consists of a readability assessment using the LIX metric and linguistic bias detection of weasel words and peacock words through rule-based sentiment analysis. The user experiences and opinions are evaluated through an online questionnaire and semi-structured interviews. The second part of the research question examines how trending topic information can contribute to improving press releases. This part is examined theoretically based on a literature review of state-of-the- art methods and qualitatively by gathering opinions from press release authors in the previously mentioned questionnaire and interviews. Based on the results, it is identified that for content-perception feedback, it is especially lesser experienced authors and scientific content aimed at the general public that would achieve improved text quality from objective readability assessment and detection of biased expressions. Nevertheless, most of the evaluation participants were more satisfied with their press releases after editing based on the readability feedback, and all participants with biased words in their texts reported that the detection led to positive changes resulting in improved text quality. As for the theoreti, Aktörer som sträcker sig från privata företag till mydigheter och forskare använder pressmeddelanden för att offentligt delge information med nyhetsvärde. Dessa pressmeddelanden spelar därefter en nyckelroll i dagens nyhetsproduktion genom att förformulera nyheter och eftersträvar därför att hålla en viss språklig nivå. För att förbättra kvalitet och innehåll i pressmeddelanden undersöker detta examensarbete hur språkteknologisk textanalys och återkoppling till författare kan stödja dem i att förbättra sina texter. Denna frågeställning undersöks i två delar, en tillämpad del och en teoretisk del. Den tillämpade delen undersöker hur återkoppling kring innehållsuppfattning kan förbättra pressmeddelanden. Ett webb-baserat verktyg utvecklades där användare kan skriva in pressmeddelanden och få dessa analyserade. Analysen baseras på läsbarhet som bedöms med hjälp av måttet LIX samt språklig bias (partiska uttryck) i form av weasel words (vessleord) och peacock words (påfågelord) som detekteras genom regelbaserad sentimentanalys. Denna del utvärderades kvalitativt genom en enkätundersökning till användarna samt djupintervjuer. Den teoretiska delen av frågeställningen undersöker hur information om trendande ämnen kan bidra till att förbättra pressmeddelanden. Undersökningen genomfördes som en litteraturstudie och utvärderades kvalitativt genom att sammanställa åsikter från yrkesverksamma som arbetar med pressmeddelanden i enkätundersökningen och djupintervjuerna som beskrevs ovan. Resultaten indikerar att för feedback om innehållsuppfattning är det särskilt mindre erfarna författare och vetenskapligt innehåll riktat till allmänheten som skulle uppnå förbättrad textkvalitet till följd av läsbarhetsbedömning och upptäckt av partiska uttryck. Samtidigt var en majoritet av deltagarna i utvärderingen mer nöjda med sina pressmeddelanden efter redigering baserat på läsbarhetsfeedbacken. Dessutom rapporterade alla deltagare med partiska uttryck i sina texter att upptäckten ledde t

Two pages. Scanned from webpage printout., Press Release for Lucy Guerin's "Structure and Sadness", 25-29 November 2009, Merlyn Theatre, The CUB Malthouse, Southbank, VIC.

Two pages. Scanned from webpage printout., Press Release for Lucy Guerin's "Structure and Sadness", 25-29 November 2009, Merlyn Theatre, The CUB Malthouse, Southbank, VIC.

Two pages. Scanned from webpage printout., Press Release for Lucy Guerin's "Structure and Sadness", 25-29 November 2009, Merlyn Theatre, The CUB Malthouse, Southbank, VIC.

The author of the article formulates five key features of PR-reports on the activities of the Commissioner for Human Rights in the Chelyabinsk region in 2011 and analyzes the mechanism of work of the region’s three Internet media with their precedent texts., Автор публикации формулирует пять ключевых черт PR-сообщений о деятельности Уполномоченного по правам человека в Челябинской области в 2011 году и анализирует механизм работы трех интернет-СМИ региона с этими прецедентными текстами.

Press release for Lucy Guerin's Weather at Theatre de la Ville and the concurrent Microclimate season., Item associated with the event: Weather, Theatre de la Ville, Paris, France, 10 January 2015, Resource provided by Lucy Guerin Inc.

The article discusses the main features of journalism and PR-discourse, their distinctive features. The author studied journalism and PR-discourse analysis of journalism and PR-texts. The general criteria, as well as fundamental differences., В статье рассматриваются основные признаки журналистского и PR-дискурса, их отличительные особенности. Автором проведено исследование журналистского и PR-дискурса, анализ журналистских и PR-текстов. Выявлены общие критерии, а также принципиальные различия.

The article discusses the main features of journalism and PR-discourse, their distinctive features. The author studied journalism and PR-discourse analysis of journalism and PR-texts. The general criteria, as well as fundamental differences., В статье рассматриваются основные признаки журналистского и PR-дискурса, их отличительные особенности. Автором проведено исследование журналистского и PR-дискурса, анализ журналистских и PR-текстов. Выявлены общие критерии, а также принципиальные различия.

Press release for Lucy Guerin's Weather at Theatre de la Ville and the concurrent Microclimate season., Item associated with the event: Weather, Theatre de la Ville, Paris, France, 10 January 2015, Resource provided by Lucy Guerin Inc.

Carema Care (numera Vardaga) är ett privat ägt vårdföretag med verksamhet inom äldreomsorgen. Under hösten och vintern 2011 utsattes företaget för en intensiv mediebevakning där de anklagades för besparingar och vanvård. I denna uppsats undersöks Carema Cares externa kriskommunikation under mediedrevet. Kriskommunikationen analyseras utifrån situational crisis communication theory. Teorin beskriver vilka försvarsstrategier som ett företag kan och bör använda för att rädda sitt anseende. Teorin gör gällande att den viktigaste faktorn vid val av försvarsstrategi bör vara typ av kris som uppstått. Studien har utgått ifrån en kvalitativ textanalys med systematiserande frågeställningar och klassificering som tillvägagångssätt. Först analyserades nio nyhetsartiklar för att försöka fastställa vilken typ av kris som ägt rum. Därefter studerades Carema Cares pressmeddelanden för att identifiera vilka försvarsstrategier som Carema Care använt sig av och om dessa överensstämmer med vad som föreskrivs inom situational crisis communication theory. Resultatet visar på att Carema Care inte i något pressmeddelande använt sig av de försvarsstrategier som föreskrivs i situational crisis communication theory., Carema Care (now by the name Vardaga) is a privately owned company within the field of elder care. During the autumn and winter of 2011, the company was the focal point of an intense media reporting. The company was accused of budget cuts and neglected care. This thesis investigates the external crisis communication from Carema Care during the intense media reporting. The crisis communication is analyzed using situational crisis communication theory. The theory describes which crisis response strategies that a company can and shall use when faced with a crisis in order to restore its image. The theory claims that the most important factor when choosing crisis response strategy is what type of crisis that has occurred. The investigation was carried out using qualitative text analysis, more specifically the method systematic questions and classification was used. In the first step, nine news articles were analyzed in order to determine what type of crisis that had occurred. In the second step, the press releases following each news article were analyzed in order to determine what response strategy that had been used and how it compared to what the theory recommended. The study shows that Carema Care did not use the response strategy recommended from situational crisis communication theory in any of its press releases.

Press release for Lucy Guerin's Weather at Theatre de la Ville and the concurrent Microclimate season., Item associated with the event: Weather, Theatre de la Ville, Paris, France, 10 January 2015, Resource provided by Lucy Guerin Inc.

Para convertir gradualmente los repositorios de acceso abierto en plataformas de evaluación abiertas y transparentes, el consorcio del que forma parte e-IEO (Open Scholar, e-IEO, DIGITAL.CSIC, IIIA, SECABA y ARVO) ha desarrollado, con el apoyo de OpenAIRE, el Open Peer Review Module (OPRM), el primer módulo de evaluación científica por pares en abierto para repositorios institucionales de acceso abierto. El OPRM cuenta con métricas de calidad asociadas, se va a testar en e-IEO y DIGITAL.CSIC y será presentado a la comunidad científica en el mes de abril., To gradually convert the open access repositories into open and transparent evaluation platforms, the consortium which the e-IEO is part of (Open Scholar, e-IEO, DIGITAL.CSIC, IIIA, SECABA and ARVO) has developed, together with the support of OpenAIRE, the Open Peer Review Module (OPRM), the first scientific assessment by peers module for institutional open access repositories. The OPRM has associated quality metrics, will be tested in e-IEO and DIGITAL.CSIC and will be presented to the scientific community in April.

Carema Care (numera Vardaga) är ett privat ägt vårdföretag med verksamhet inom äldreomsorgen. Under hösten och vintern 2011 utsattes företaget för en intensiv mediebevakning där de anklagades för besparingar och vanvård. I denna uppsats undersöks Carema Cares externa kriskommunikation under mediedrevet. Kriskommunikationen analyseras utifrån situational crisis communication theory. Teorin beskriver vilka försvarsstrategier som ett företag kan och bör använda för att rädda sitt anseende. Teorin gör gällande att den viktigaste faktorn vid val av försvarsstrategi bör vara typ av kris som uppstått. Studien har utgått ifrån en kvalitativ textanalys med systematiserande frågeställningar och klassificering som tillvägagångssätt. Först analyserades nio nyhetsartiklar för att försöka fastställa vilken typ av kris som ägt rum. Därefter studerades Carema Cares pressmeddelanden för att identifiera vilka försvarsstrategier som Carema Care använt sig av och om dessa överensstämmer med vad som föreskrivs inom situational crisis communication theory. Resultatet visar på att Carema Care inte i något pressmeddelande använt sig av de försvarsstrategier som föreskrivs i situational crisis communication theory., Carema Care (now by the name Vardaga) is a privately owned company within the field of elder care. During the autumn and winter of 2011, the company was the focal point of an intense media reporting. The company was accused of budget cuts and neglected care. This thesis investigates the external crisis communication from Carema Care during the intense media reporting. The crisis communication is analyzed using situational crisis communication theory. The theory describes which crisis response strategies that a company can and shall use when faced with a crisis in order to restore its image. The theory claims that the most important factor when choosing crisis response strategy is what type of crisis that has occurred. The investigation was carried out using qualitative text analysis, more specifically the method systematic questions and classification was used. In the first step, nine news articles were analyzed in order to determine what type of crisis that had occurred. In the second step, the press releases following each news article were analyzed in order to determine what response strategy that had been used and how it compared to what the theory recommended. The study shows that Carema Care did not use the response strategy recommended from situational crisis communication theory in any of its press releases.

An open letter from President Tim Sands to Malia Obama and all high school juniors and seniors engaged in the college search.

It ´s have written about house organ very little and always from technical dimension, ignoring the historical evolution. Despite being a technique with a strong tradition in other countries like USA, England or France since the late nineteenth century, in Spain study it has gone unnoticed until now. The main objective of this research focuses on finding some manifestations of this instrument in the patriotic organizations since the beginning of the twentieth century, to compile a list of real examples without limitation. To achieve results is part of a literature review of the first works on advertising that were published in our country that will lead to the study of public relations manuals that have been subsequently released. This methodology is supplemented by consulting newspaper archives and used bookstores, where today some specimens of house organs have survived the passage of time., Sobre los house organo revista de empresa parece haberse escrito muy poco y siempre desde su dimensión técnica, obviando su evolución histórica. Pese a ser una técnica con fuerte tradición en otros países como EEUU, Inglaterra o Francia desde finales del siglo XIX, en España su estudio ha pasado casi desapercibido. El principal objetivo de esta investigación es encontrar algunas manifestaciones de este instrumento en las organizaciones patrias desde principios del pasado siglo XX, para confeccionar una lista de ejemplos reales sin carácter exhaustivo. Para alcanzar los resultados se parte de una revisión bibliográfica de las primeras obras sobre publicidad que se publicaron en nuestro país, que dará lugar al estudio de los manuales sobre relaciones públicas que se han editado posteriormente. Esta metodología se completa con la consulta a hemerotecas y las, comúnmente conocidas, como librerías de viejo o librerías de segunda mano, donde a día de hoy se atesoran algunos ejemplares de house organ que han sobrevivido al paso del tiempo.

It ´s have written about house organ very little and always from technical dimension, ignoring the historical evolution. Despite being a technique with a strong tradition in other countries like USA, England or France since the late nineteenth century, in Spain study it has gone unnoticed until now. The main objective of this research focuses on finding some manifestations of this instrument in the patriotic organizations since the beginning of the twentieth century, to compile a list of real examples without limitation. To achieve results is part of a literature review of the first works on advertising that were published in our country that will lead to the study of public relations manuals that have been subsequently released. This methodology is supplemented by consulting newspaper archives and used bookstores, where today some specimens of house organs have survived the passage of time., Sobre los house organo revista de empresa parece haberse escrito muy poco y siempre desde su dimensión técnica, obviando su evolución histórica. Pese a ser una técnica con fuerte tradición en otros países como EEUU, Inglaterra o Francia desde finales del siglo XIX, en España su estudio ha pasado casi desapercibido. El principal objetivo de esta investigación es encontrar algunas manifestaciones de este instrumento en las organizaciones patrias desde principios del pasado siglo XX, para confeccionar una lista de ejemplos reales sin carácter exhaustivo. Para alcanzar los resultados se parte de una revisión bibliográfica de las primeras obras sobre publicidad que se publicaron en nuestro país, que dará lugar al estudio de los manuales sobre relaciones públicas que se han editado posteriormente. Esta metodología se completa con la consulta a hemerotecas y las, comúnmente conocidas, como librerías de viejo o librerías de segunda mano, donde a día de hoy se atesoran algunos ejemplares de house organ que han sobrevivido al paso del tiempo.

An open letter from President Tim Sands to Malia Obama and all high school juniors and seniors engaged in the college search.

An open letter from President Tim Sands welcoming the incoming class of 2019 to the Virginia Tech community.

The aim of this research is to find out if some aspects of press releases, apart from the newsworthy characteristics, have influence on whether the text is eventually published and in which way. The subject, the extension and the main characters of all press releases sent in four years by Atapuerca Foundation (Burgos, Spain) have been collected, as well as their penetration in six newspapers. It has been proved, among other things, that the most exclusive subject is the only one that has more possibilities to appear in the press and with a better relevance. However, the mention of a famous person or the extension of the press release do not have any influence on journalists., Se pretende averiguar si algunos aspectos de una nota de prensa, al margen de los elementos puramente noticiosos, influyen en que sea divulgada y de qué manera. Para ello, se analiza el tema, la extensión y los protagonistas de las notas emitidas en cuatro años por la Fundación Atapuerca (Burgos, España) y su repercusión en seis periódicos. Se ha constatado, entre otras cosas, que el tema más exclusivo es el único que tiene mayores posibilidades de publicarse y con una mayor trascendencia. La extensión de la nota o la mención de un personaje relevante no influyen en la decisión del redactor.

The most relevant studies about the effect of communication departments in the mass media are reviewed, especially those concerning the press release. It has been noted that the number of press releases sent by different organizations has increased over the years, and so has the documents which are eventually published. As a consequence, journalists produce fewer original stories. Not only do they publish more press releases, but they also maintain the order of the ideas and they rarely complete the data with other files or consulting other sources of information., Se repasan los estudios más relevantes sobre el efecto de los departamentos de comunicación, y en especial de la nota de prensa, en los medios. Se ha hallado que el número de estos documentos que envían las entidades ha aumentado con el paso de los años, al igual que los que son finalmente divulgados. En consecuencia, se ha reducido considerablemente la producción propia de los periodistas; estos no solo divulgan más comunicados, sino que también respetan el orden de las ideas que aparecen en ellos y pocas veces amplían los datos con información de archivo o consultando segundas fuentes.

The most relevant studies about the effect of communication departments in the mass media are reviewed, especially those concerning the press release. It has been noted that the number of press releases sent by different organizations has increased over the years, and so has the documents which are eventually published. As a consequence, journalists produce fewer original stories. Not only do they publish more press releases, but they also maintain the order of the ideas and they rarely complete the data with other files or consulting other sources of information., Se repasan los estudios más relevantes sobre el efecto de los departamentos de comunicación, y en especial de la nota de prensa, en los medios. Se ha hallado que el número de estos documentos que envían las entidades ha aumentado con el paso de los años, al igual que los que son finalmente divulgados. En consecuencia, se ha reducido considerablemente la producción propia de los periodistas; estos no solo divulgan más comunicados, sino que también respetan el orden de las ideas que aparecen en ellos y pocas veces amplían los datos con información de archivo o consultando segundas fuentes.

The aim of this research is to find out if some aspects of press releases, apart from the newsworthy characteristics, have influence on whether the text is eventually published and in which way. The subject, the extension and the main characters of all press releases sent in four years by Atapuerca Foundation (Burgos, Spain) have been collected, as well as their penetration in six newspapers. It has been proved, among other things, that the most exclusive subject is the only one that has more possibilities to appear in the press and with a better relevance. However, the mention of a famous person or the extension of the press release do not have any influence on journalists., Se pretende averiguar si algunos aspectos de una nota de prensa, al margen de los elementos puramente noticiosos, influyen en que sea divulgada y de qué manera. Para ello, se analiza el tema, la extensión y los protagonistas de las notas emitidas en cuatro años por la Fundación Atapuerca (Burgos, España) y su repercusión en seis periódicos. Se ha constatado, entre otras cosas, que el tema más exclusivo es el único que tiene mayores posibilidades de publicarse y con una mayor trascendencia. La extensión de la nota o la mención de un personaje relevante no influyen en la decisión del redactor.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

La labor de los gabinetes de prensa en instituciones y empresas, la sustitución de las fuentes de información y el modo operativo en notas de prensa, comunicados, ruedas de prensa, etc., y en general todo el trabajo anterior y posterior para garantizar el éxito informativo son pormenorizados, vinculándolos a una estructura organizativa superior en la comunicación. Todo ello desde la perspectiva teórica y praxis profesional, contadas con ejemplos vivos e históricos, y en el que no es menos importante la labor de anonimato en el que se sitúan, en tanto firma de lo publicado, las personas al frente de estos dispositivos. Se analizan asimismo otras facetas propias de los gabinetes de prensa, más allá de las labores propias de redacción de informaciones, pero de igual interés para las entidades públicas y privadas. Y singularmente el rol que desempeñan en las campañas políticas., The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., and generally all previous and subsequent work to ensure informative success, are detailed by linking them to a higher organizational communication. All this from the theoretical perspective and professional praxis, told with vivid, and historical, examples, and in which no less important is the work of anonymity in which are located, as authors of the released issues, the people in charge of these devices. Other aspects specific to the press offices are also discussed, beyond the tasks associated with writing reports, but of equal interest to public and private entities. And singularly the role they play in political campaigns.

La labor de los gabinetes de prensa en instituciones y empresas, la sustitución de las fuentes de información y el modo operativo en notas de prensa, comunicados, ruedas de prensa, etc., y en general todo el trabajo anterior y posterior para garantizar el éxito informativo son pormenorizados, vinculándolos a una estructura organizativa superior en la comunicación. Todo ello desde la perspectiva teórica y praxis profesional, contadas con ejemplos vivos e históricos, y en el que no es menos importante la labor de anonimato en el que se sitúan, en tanto firma de lo publicado, las personas al frente de estos dispositivos. Se analizan asimismo otras facetas propias de los gabinetes de prensa, más allá de las labores propias de redacción de informaciones, pero de igual interés para las entidades públicas y privadas. Y singularmente el rol que desempeñan en las campañas políticas., The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., and generally all previous and subsequent work to ensure informative success, are detailed by linking them to a higher organizational communication. All this from the theoretical perspective and professional praxis, told with vivid, and historical, examples, and in which no less important is the work of anonymity in which are located, as authors of the released issues, the people in charge of these devices. Other aspects specific to the press offices are also discussed, beyond the tasks associated with writing reports, but of equal interest to public and private entities. And singularly the role they play in political campaigns.

La labor de los gabinetes de prensa en instituciones y empresas, la sustitución de las fuentes de información y el modo operativo en notas de prensa, comunicados, ruedas de prensa, etc., y en general todo el trabajo anterior y posterior para garantizar el éxito informativo son pormenorizados, vinculándolos a una estructura organizativa superior en la comunicación. Todo ello desde la perspectiva teórica y praxis profesional, contadas con ejemplos vivos e históricos, y en el que no es menos importante la labor de anonimato en el que se sitúan, en tanto firma de lo publicado, las personas al frente de estos dispositivos. Se analizan asimismo otras facetas propias de los gabinetes de prensa, más allá de las labores propias de redacción de informaciones, pero de igual interés para las entidades públicas y privadas. Y singularmente el rol que desempeñan en las campañas políticas., The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., and generally all previous and subsequent work to ensure informative success, are detailed by linking them to a higher organizational communication. All this from the theoretical perspective and professional praxis, told with vivid, and historical, examples, and in which no less important is the work of anonymity in which are located, as authors of the released issues, the people in charge of these devices. Other aspects specific to the press offices are also discussed, beyond the tasks associated with writing reports, but of equal interest to public and private entities. And singularly the role they play in political campaigns.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., and generally all previous and subsequent work to ensure informative success, are detailed by linking them to a higher organizational communication. All this from the theoretical perspective and professional praxis, told with vivid, and historical, examples, and in which no less important is the work of anonymity in which are located, as authors of the released issues, the people in charge of these devices. Other aspects specific to the press offices are also discussed, beyond the tasks associated with writing reports, but of equal interest to public and private entities. And singularly the role they play in political campaigns., La labor de los gabinetes de prensa en instituciones y empresas, la sustitución de las fuentes de información y el modo operativo en notas de prensa, comunicados, ruedas de prensa, etc., y en general todo el trabajo anterior y posterior para garantizar el éxito informativo son pormenorizados, vinculándolos a una estructura organizativa superior en la comunicación. Todo ello desde la perspectiva teórica y praxis profesional, contadas con ejemplos vivos e históricos, y en el que no es menos importante la labor de anonimato en el que se sitúan, en tanto firma de lo publicado, las personas al frente de estos dispositivos. Se analizan asimismo otras facetas propias de los gabinetes de prensa, más allá de las labores propias de redacción de informaciones, pero de igual interés para las entidades públicas y privadas. Y singularmente el rol que desempeñan en las campañas políticas.

La labor de los gabinetes de prensa en instituciones y empresas, la sustitución de las fuentes de información y el modo operativo en notas de prensa, comunicados, ruedas de prensa, etc., y en general todo el trabajo anterior y posterior para garantizar el éxito informativo son pormenorizados, vinculándolos a una estructura organizativa superior en la comunicación. Todo ello desde la perspectiva teórica y praxis profesional, contadas con ejemplos vivos e históricos, y en el que no es menos importante la labor de anonimato en el que se sitúan, en tanto firma de lo publicado, las personas al frente de estos dispositivos. Se analizan asimismo otras facetas propias de los gabinetes de prensa, más allá de las labores propias de redacción de informaciones, pero de igual interés para las entidades públicas y privadas. Y singularmente el rol que desempeñan en las campañas políticas., The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., and generally all previous and subsequent work to ensure informative success, are detailed by linking them to a higher organizational communication. All this from the theoretical perspective and professional praxis, told with vivid, and historical, examples, and in which no less important is the work of anonymity in which are located, as authors of the released issues, the people in charge of these devices. Other aspects specific to the press offices are also discussed, beyond the tasks associated with writing reports, but of equal interest to public and private entities. And singularly the role they play in political campaigns.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

La labor de los gabinetes de prensa en instituciones y empresas, la sustitución de las fuentes de información y el modo operativo en notas de prensa, comunicados, ruedas de prensa, etc., y en general todo el trabajo anterior y posterior para garantizar el éxito informativo son pormenorizados, vinculándolos a una estructura organizativa superior en la comunicación. Todo ello desde la perspectiva teórica y praxis profesional, contadas con ejemplos vivos e históricos, y en el que no es menos importante la labor de anonimato en el que se sitúan, en tanto firma de lo publicado, las personas al frente de estos dispositivos. Se analizan asimismo otras facetas propias de los gabinetes de prensa, más allá de las labores propias de redacción de informaciones, pero de igual interés para las entidades públicas y privadas. Y singularmente el rol que desempeñan en las campañas políticas., The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., and generally all previous and subsequent work to ensure informative success, are detailed by linking them to a higher organizational communication. All this from the theoretical perspective and professional praxis, told with vivid, and historical, examples, and in which no less important is the work of anonymity in which are located, as authors of the released issues, the people in charge of these devices. Other aspects specific to the press offices are also discussed, beyond the tasks associated with writing reports, but of equal interest to public and private entities. And singularly the role they play in political campaigns.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

La labor de los gabinetes de prensa en instituciones y empresas, la sustitución de las fuentes de información y el modo operativo en notas de prensa, comunicados, ruedas de prensa, etc., y en general todo el trabajo anterior y posterior para garantizar el éxito informativo son pormenorizados, vinculándolos a una estructura organizativa superior en la comunicación. Todo ello desde la perspectiva teórica y praxis profesional, contadas con ejemplos vivos e históricos, y en el que no es menos importante la labor de anonimato en el que se sitúan, en tanto firma de lo publicado, las personas al frente de estos dispositivos. Se analizan asimismo otras facetas propias de los gabinetes de prensa, más allá de las labores propias de redacción de informaciones, pero de igual interés para las entidades públicas y privadas. Y singularmente el rol que desempeñan en las campañas políticas., The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., and generally all previous and subsequent work to ensure informative success, are detailed by linking them to a higher organizational communication. All this from the theoretical perspective and professional praxis, told with vivid, and historical, examples, and in which no less important is the work of anonymity in which are located, as authors of the released issues, the people in charge of these devices. Other aspects specific to the press offices are also discussed, beyond the tasks associated with writing reports, but of equal interest to public and private entities. And singularly the role they play in political campaigns.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.