Public Relations in Today's World: A Guide for PR Professionals in Social Media

This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.