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Dalam era digital yang berkembang pesat saat ini, pembuatan portofolio digital menjadi suatu aspek kunci dalam mempersiapkan siswa Sekolah Menengah Kejuruan (SMK) untuk memasuki dunia kerja atau melanjutkan pendidikan ke jenjang yang lebih tinggi. LinkedIn, sebagai salah satu platform media sosial profesional terkemuka, menawarkan kesempatan untuk siswa SMK untuk membangun portofolio digital yang baik. Namun, masih banyak siswa SMK yang kurang memahami bagaimana memanfaatkan LinkedIn secara efektif untuk menciptakan portofolio digital yang memikat. Kegiatan pelatihan ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada siswa SMK dalam pembuatan portofolio digital dengan menggunakan platform LinkedIn. Melalui pelatihan ini, siswa akan dapat mengoptimalkan peluang mereka untuk mendapatkan pekerjaan atau melanjutkan pendidikan setelah lulus dari SMK.

This study uses the Payment Agency as a case study to examine how newly founded public organizations use social media to shape their public image. The research applies the Communication Worlds framework to analyze government agency communication styles and combines qualitative content analysis of LinkedIn posts with an interview with akey strategic communication employee. The analysis reveals that the Payment Agency employs diverse strategies to emphasize its role and mission,addressing complexity and uncertainty in its environment. Akey finding is the need for effective communication about the transaction account's purpose to build trust. Peripheral route trust, driven by social media communication and third-party endorsements, is crucial in the agency's earlymonths. The study identifies the Civic World as the predominant communication style, emphasizing transparency, engagement, and educational support. The agency’s efforts in the Market Domain focus on strategic recruitment, the Industrial Realm highlights efficiency and technology, the Domestic Sphere centers on internal relationships, the Realmof Renown boosts visibility, and the Land of Inspirationpromotes adaptability. The findings suggest that a balanced communication approach across different worlds is essential for building trust and enhancing public perception in newly founded public sector organizations.

This paper aims to analyse how contact with professional auditors influences undergraduates’ career decisions to become an auditor as a public interest profession. Students may decide not to join an auditing company due to stereotypes of auditors and, consequently, audit firms may not find professionals with needed skills. Undergraduates were selected by a professional body to shadow an audit team for a workday. A pre-post survey was conducted with the participants of the activity to analyse their perceptions. Some years later, their LinkedIn profiles were checked to determine whether the alumni work or have been working in the auditing industry. The survey responses were linked to the employment history that the former participants have posted on LinkedIn. Our results corroborate the effectiveness of contacts with auditors that improve participants’ perceptions about their intention to become an auditor and consideration of auditing as a public interest profession. Thus, negative perceptions of auditors could be minimised with greater understanding of the job., Depto. de Economía Financiera y Actuarial y Estadística, Depto. de Administración Financiera y Contabilidad, Fac. de Ciencias Económicas y Empresariales, TRUE, pub

La irrupción de internet ha supuesto un cambio radical en la forma en que se realizan un sinfín de actividades. El acceso al mundo laboral y la búsqueda de candidatos también se han visto afectadas por las nuevas tecnologías. Gracias a este gran desarrollo de las TICS, las empresas demandan ciertas habilidades en los recién graduados que estos desconocen. El objeto de este trabajo es el estudio de la empleabilidad de los egresados en Marketing e Investigación de Mercados. El estudio consta de un marco conceptual sobre reclutamiento y sus nuevas tendencias y, una parte práctica donde se analizan ofertas laborales en LinkedIn e InfoJobs para perfiles egresados con escasa/nula experiencia profesional., The irruption of the Internet has brought about a radical change in the way in which an endless number of activities are carried out. Access to the world of work and the search for candidates have also been affected by new technologies. Thanks to this great development of ICT, companies demand certain skills in recent graduates that they are unaware of. The object of this work is the study of the employability of graduates in Marketing and Market Research. The study consists of a conceptual framework on recruitment and its new trends, and a practical part where job offers are analyzed on LinkedIn and InfoJobs for graduate profiles with little/no professional experience., Departamento de Organización de Empresas y Comercialización e Investigación de Mercados, Grado en Marketing e Investigación de Mercados

This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. It is a qualitative research that was conducted using mixed methods of case study, ethnography and corporate ethnography, where I benefited from my privileged role as a researcher and an employee to gather and use restricted and confidential data and information. This gave the study a broader perspective and, therefore, a better understanding of the phenomena from different focal points. However, knowing the limitations that being professionally involved with the company might bring, I have built my research on extensive literature and framed it within theories of 1. Social Media Marketing, 2. Brand Identity, and 3. LinkedIn Affordances, finding objectivity by justifying my thoughts or personal experiences with existing literature and theories. The study was conducted by gathering all LinkedIn posts after the launch of the company’s new website, considered the greatest event regarding communications. Hence, A total of 59 posts were then analysed and coded into the six main LinkedIn affordances (1. Networking, 2. Building a Connected Identity, 3. Personal and Professional Branding, 4. Professional Knowledge and Skills, 5. Communication and Etiquette, 6. Seeking and Securing Opportunities). The presented empirical data revealed how this case study located in Finland is no exception to the high potential organisations see in social media as part of their marketing and communications strategy and manifests several behaviours and uses explained along the 3. Literature Review, and 4. Theoretical Framework sections.

This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. Using a qualitative approach, the researchers conducted semi-structured, in-depth interviews with nine participants to achieve meaningful insights about the topic. The research utilizes a deductive approach and a form of directed analysis where the findings are closely related to the conceptual framework (Figure 1). It was found that authenticity is a major aspect when communicating a personal brand. This is since supporting other salespeople, offering expertise, and creating relationships were essential. Furthermore, findings regarding the development of a personal brand indicated changes in professional and personal life as prominent factors. The discoveries reported that processes such as self-reflection and idea-batching, in which values are at the core of evolving the personal brand, can be beneficial. Moreover, the study identifies how personal branding relates to social selling in a B2B context. The researchers found that personal branding can form the base for successful social selling in terms of the connection between the two concepts. It was indicated that social selling would function as a Pull-strategy when incorporating a strong personal brand. In summary, this thesis offers insightful information on the essential function of personal branding for sales personnel and businesses in the B2B context, elucidating the development and communication of a personal brand and its relationship with social selling.

Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. In recent years, most platforms have utilized motion graphics and animations to produce more dynamic content, separate themselves from competitors, and create engaging content. Nevertheless, is it possible to increase engagement by using animation principles? The objective of this research is to gain an understanding of how the principles of animation can be used to improve engagement on LinkedIn, as well as the impact these principles may have on social networking site platforms, and to determine which types of content are the most engaging. The following research question was asked: RQ1: How does the use of animation principles in dynamic posts influence the level of engagement on LinkedIn compared to static posts? In this study, an inductive and empirical approach through the Visual Attention Theory was used. A quantitative content analysis was performed on the companies' LinkedIn profiles to gather data on engagement. The content analysis was performed on LinkedIn in a real-world scenario using Ny Studio, Grace Studio, and Saga Production’s accounts. In total, 18 posts—three static and three dynamic were uploaded on each of the company's LinkedIn accounts. The collected data was inserted into the engagement metric to be further analyzed. Compared to static posts on LinkedIn, the dynamic post with the principles of animation did not yield significantly higher engagement. The animation of principles does, however, affect a post's comments, reactions, and shares. At the same time, static posts showed higher engagement in terms of views and clicks. The independent t-test resulted in a significant (p < 0.001) value for the engagement metric of c

This thesis examines the impacts of technical and organizational change on the geographies of finance via infrastructure for cross-border payments, employing a qualitative methodology of semi-structured expert interviews. The study finds that SWIFT’s messaging system together with the correspondent banking system, a decentralized global network of bilateral contracts between banks, remain a geographically and historically foundational sociotechnical infrastructure connecting IFCs. To stave off fintech challengers and preserve banks’ incumbency, SWIFT’s system is platformizing with the aim of changing banks’ business models from fee-extraction towards economic use of transaction data. Collaborative action in bringing about change across a global network is a key finance industry agency for maintaining its collective dominance. SWIFT’s cooperative organizational form is a significant locus for this agency, engendering trust as a relational aspect of power to resolve tensions among actors and processes across scales. Specialized infrastructure is instrumental in how the geographies of finance are (re)shaped.

In an effort to reduce exorbitant employee turnover, the hospitality industry has recently offered career development programs to their employees in pursuit of longer retention. Such educational human resource (HR) practices are expected to increase the skill flexibility of individual employees (i.e., individual skill breadth) across a wide range of skill categories, leading to lower turnover through improved job satisfaction. However, the empirical association between employee skill flexibility and turnover at the individual level has remained unexplored in the HR literature. This study fills in this research gap by drawing on the theoretical framework of employee skill flexibility in the field of strategic human resource management (SHRM). Building on a unique data set from over 10,000 LinkedIn profiles among hotel employees in major brands across the United States, we operationalize their skill flexibility and find its association with turnover. For this purpose, we first identify seven hotel employee-specific skill categories using an unsupervised machine-learning method and subsequently quantify skill flexibility at the individual level. Our results show that the association between skill flexibility and turnover is moderated by skill categories. This study contributes to the HR literature as a data-driven implementation of human capital analytics (HCA).

This study aims to explore the factors perceived as central for individuals who have undergone retraining to be recruited into their new profession. Specifically, it explores the factors that contribute to securing employment in the new profession after retraining. This with a focus on identifying any factors that hold greater significance in the recruitment process. Recruiting based on potential involves looking beyond a candidate's current skills and assessing their ability to grow and exel in a specific role or organization. By evaluating their past experiences and comparing them to the desired qualifications, recruiters aim to identify individuals with capacity for learning and development. Data was collected through 16 semi-structured interviews, and a qualitative methodology was employed. The theoretical framework guiding this research incorporates Pierre Bourdieu's concepts of social and cultural capital, Mark Granovetter and Lin Bian's concepts of social networks, and Lin's concept of homophily whichresults in homosociality and homogeneity. The findings reveal that certain factors play a more prominent role in securing employment after retraining. These factors include the individual's social capital and social network, compatibility and consensus during the interview, charisma and social skills, as well as academic qualifications and previous work experience. Additionally, the study highlights the significant role of the social media platform LinkedIn, both as a means for candidates to expand their social network and also for showcasing their skills. Overall, this study provides valuable insights into the factors influencing the recruitment of retrained individuals, emphasizing the importance of social and cultural capital, social networks, and social compatibility in securing employment opportunities. The implications of these findings are relevant to employers, retraining programs, and policymakers, offering guidance for the development of effective emplo

Digitaliseringen är ett centralt fenomen för vår samtid där framväxten av digitala plattformar bland annat påverkat hur företag interagerar med varandra. Syftet med denna studie är att undersöka om skapandet av nya relationer mellan företag underlättas genom användandet av sociala medieplattformar, samt vilken typ av relation som dessa plattformar ger upphov till. Detta är av intresse att undersöka då förbindelser är essentiellt för att inkluderas i nätverk och det finns en avsaknad av forskning kring den roll sociala medieplattformar har för relationsprocessen mellan företag. Uppsatsen fokuserar på små och medelstora företag (SME:s) ur ett B2B-perspektiv, samt plattformarna Facebook, Instagram och LinkedIn. För att utvärdera och analysera relationsprocessen applicerades Dwyer, Schurr och Ohs modell om relationsprocessen. Vidare genomfördes semikonstruerade intervjuer bestående av frågor med öppna svar samt frågor formulerade som påståenden med fyra företag. Resultatet visar att de studerade företagen använder sig av sociala medieplattformar där det främsta ändamålet är att etablera en närvaro för att skapa kännedom kring varumärket. Undersökningen visar att användandet av sociala medieplattformar hjälper SME:s att initiera nya relationer genom att en närvaro ökar chansen att upptäcka eller bli upptäckt av potentiella samarbetspartners. De relationer som skapats via sociala medieplattformar har underlättat för företagen att inta en insiderposition i etablerade nätverk på främmande marknader. När det kommer till vilken typ av relationer som knutits mellan företagen är det, inom denna studie, weak ties där samtliga utvecklats sedan kontakten påbörjats.

We analyse the degree to which the popularity of scientific authors on Twitter and LinkedIn corresponds to publication-based indicators as to their visibility and interconnectedness. Departing from the extant literature’s focus on the visibility of individual papers, we turn to the popularity of individuals on social media platforms. We explore whether this popularity is reflected in the visibility that researchers achieve and the collaborations they maintain in the publication domain. Studying a large sample of applied researchers in Germany, we find congruence between researchers’ popularity on social media, and both their visibility and interconnectedness in the publication domain. Comparing the effects of Twitter and LinkedIn engagement, we furthermore find that the characteristics of this relationship are associated with the intended function of the social media platform in which researchers engage. We conclude that social media platforms are a relevant channel of academic communication, alongside existing channels of formal and informal exchange.

LinkedIn, the social media platform designed for professionals, has steadily grown in popularity over the years. It has transformed from a platform primarily used for job hunting and networking into a bustling social space where users share their career highlights, industry insights, and personal anecdotes. However, alongside this growth, there's a phenomenon that many are finding hard to ignore - the soaring cringe level on LinkedIn.

Institutional communication is becoming a strategic instrument for universities, since it facilitates the relationships with their various publics and allows positioning of the institutional brand, which will contribute to building a distinctive reputation. The types of content disseminated by universities via their social media accounts will contribute decisively to these objectives, since the way in which the different topics are communicated may influence the publics’ perceptions of these higher education institutions. This research analyses the different types of content disseminated by universities (in Europe, the United States and Latin America) via their accounts on social networks (Twitter, Facebook, and LinkedIn), to assess the main content topics that define the universities’ communicative positioning. A content analysis of the publications by universities on their social networks was carried out, representing an appropriate method to recognize the main themes and topics of their communication strategy. The results reveal two main thematic blocks of content: functional (teaching, research and social commitment topics) and institutional (organizational and contextual topics). Institutional publications are the most relevant block of content, far above the functional posts. In terms of specific topics, the organizational ones are the most common, well above publications on teaching or research, while contextual and social commitment content is used marginally. Most universities, in all regions and on all social networks, follow a dominant strategy of institutional content. So, the higher education institutions are mainly using social networks as a strategic tool for institutional positioning, more than informing about their daily activity., La comunicación institucional se ha convertido en un instrumento estratégico para las universidades, ya que facilita las relaciones con sus públicos y permite posicionar la marca institucional, lo que contribuye a construir una reputación distintiva. Los tipos de contenidos difundidos por las universidades sus las redes sociales contribuirán decisivamente a estos objetivos, ya que la forma en que se comunican los diferentes temas puede influir en las percepciones que tienen los públicos sobre estas instituciones de educación superior. Esta investigación analiza los diferentes tipos de contenidos que difunden las universidades (en Europa, Estados Unidos y América Latina) en sus redes sociales (Twitter, Facebook y LinkedIn), para evaluar los principales temas que definen el posicionamiento comunicativo de las universidades. Se realizó un análisis de contenido de las publicaciones que las universidades realizaron en sus redes sociales, un método adecuado para reconocer los temas y tópicos principales de su estrategia de comunicación. Los resultados muestran dos bloques temáticos principales de contenido: funcional (temas de docencia, investigación y participación social) e institucional (temas organizacionales y contextuales). Las publicaciones institucionales conforman el bloque de contenido más destacado, claramente por delante de las publicaciones funcionales. En cuanto a los temas específicos, los tópicos organizativos son los más habituales, muy por encima de las publicaciones sobre docencia o Investigación; el contenido contextual y el de participación social se utilizan marginalmente. La mayoría de las universidades, en todas las regiones y redes sociales, siguen una estrategia dominante de contenido institucional. Así, las instituciones de educación superior están utilizando principalmente las redes sociales como una herramienta estratégica de posicionamiento institucional, más que informar sobre su actividad cotidiana.

La pandemia y la transformación digital han supuesto un enorme cambio en el mundo laboral. Por eso, el objetivo de este TFG se centra en conocer los perfiles que las empresas de España y de los países nórdicos buscan a través de LinkedIn y en analizar sus diferencias y similitudes a la hora usar esta red profesional para reclutar talento. El trabajo se divide en dos partes: una parte teórica sobre el proceso de reclutamiento y LinkedIn para reclutar talento; y una parte práctica que presenta los resultados y conclusiones tras varios meses de análisis de ofertas en LinkedIn relacionadas con recursos humanos para una persona sin experiencia previa, Grado en Administración y Dirección de Empresas

[EN] REMED is the Spanish Network of Digital Strategies, born in April 2020 during confinement due to the Covid19 pandemic. At that time, social networks were opened but a digital strategy was lacking to serve as a guide for the present and the future of the network and as an example to other partners who want to create their own. It is an exercise in coherence and transparency. This paper explains REMED's first digital strategy, from the starting point, through its vision, mission and objectives and how it was able to achieve them, reaching the target audience that we have selected. It will also explains its digital channels and its profiles on social networks as tools to reach our audiences, commenting on its content strategy, its evolution, especially since November 2020, when started the collaboration in the communication team and an evaluation of what was achieved with the creation of the REMED community in social networks was done. To end, some conclusions for the future of the organization, because the digital strategy is constantly rethinking, implementing and evaluating., [ES] Remed es la red española de Estrategias Digitales, nacida en abril 2020 durante el confinamiento por la pandemia del Covid19. En ese momento se abrieron las redes sociales pero faltaba una estrategia digital que sirva de guía para el presente y el futuro de la red y de ejemplo a otros socios que quieran crear la suya. Es un ejercicio de coherencia y transparencia. La comunicación explica la primera estrategia digital de Remed, desde el punto de partida, pasando por su visión, misión y objetivos y como quiere lograrlos, llegando al público objetivo que hemos seleccionado. También explicará sus canales digitales y sus perfiles en redes sociales como herramientas para llegar a nuestros públicos, comentando su estrategia de contenidos, su evolución, especialmente desde noviembre de 2020, cuando yo comencé a colaborar en el equipo de comunicación y una evaluación de lo conseguido con la creación de la comunidad Remed en redes sociales. Finalizaré con unas conclusiones de cara al futuro de la organización, porque la estrategia digital está en constante replanteamiento, implementación y evaluación.

Although a metric for marketing is of great importance to B2B SMEs, there is no clear metric to start from on LinkedIn. The purpose of this study is to investigate how brand awareness can be measured on the social media platform LinkedIn. The study was conducted in collaboration with the B2B company Croisette Real Estate Partner where the approach was to distribute a survey via the company's company page on LinkedIn, where the aim was to compare the degree to which a respondent could retell of two posts from Croisette's LinkedIn page and how they had interacted with the posts. Four qualitative interviews were also conducted where marketers in both the B2B and B2C sectors were asked how they measure brand awareness today. The study's findings regarding the survey concluded that most respondents were able to retell what the posts were about without having interacted with the posts. The interviews concluded that brand awareness is measured in different ways and mostly outside of social media platforms like LinkedIn. Conclusions drawn are that marketers should not limit themselves to only one metric, but that metrics such as likes, comments and shares are not the focus for measuring brand awareness effectively.

Framväxten av sociala mediers etablering i samhället har bidragit till att individers dagliga användning har ökat. Det har resulterat i att användarbeteenden har förändrats och att sociala medieplattformar numera kan användas för att främja karriären. En plattform som används för att framställa en professionell identitet inför andra är den sociala nätverksplattformen LinkedIn. Dock har det framkommit att det är svårare för universitetsstudenter att framställa en professionell identitet på plattformen, vilket påverkar möjligheten att bli upptäckt av rekryterare. Studien har därför ämnat att undersöka och skildra mötet i förstadiet av en rekryteringsprocess mellan universitetsstudenter och rekryterare på LinkedIn. Syftet har varit att rama in det förväntade rollagerandet på plattformen och besvara frågeställningen: “Vilka faktorer ligger till grund för universitetsstudenters professionella identitetsskapande i mötet med rekryterare på LinkedIn?”. Studien har av den anledningen tillämpat en kvalitativ forskningsstrategi och utfört sju semistrukturerade intervjuer, varav fyra med universitetsstudenter samt tre med rekryterare. Dessutom har ett teoretiskt ramverk för identitetsskapande tillämpats med syftet att undersöka de faktorer som ligger till grund för universitetsstudenternas professionella identitetsskapande i mötet med rekryterare på LinkedIn. I studiens resultat kunde fyra faktorer identifieras och skildras. Faktorerna är: konstruktion av framställning på front-stage, osäkerhet i framställningen, den idealiserade framställningen samt den sociala normen. Det råder olika uppfattningar mellan rekryterare och universitetsstudenters gällande den professionella framställningen som förväntas av universitetsstudenter och som berör ideal, sociala normer, stigman och okända observatörer på LinkedIn., The emergence and establishment of social media in society have increased individuals' daily use. As a result, user behaviors have changed, and social media platforms allow individuals to advance their careers. One platform used to present a professional identity is the social networking platform LinkedIn. However, it has appeared to be more difficult for university students to present a professional identity on the platform, which affects the possibility of being discovered by recruiters. Therefore, the study aims to investigate and describe the meeting between university students and recruiters on LinkedIn in the pre-stage of a recruitment process. The purpose has been to frame the expected role-playing on the platform and answer the question: "What factors underlie university students' professional identity creation in the meeting with recruiters on LinkedIn?". For this reason, the study has applied a qualitative research strategy and conducted seven semi-structured interviews, four with university students and three with recruiters. In addition, the study applied a theoretical framework for identity creation. The purpose was to examine the factors that form the foundation of university students' professional identity creation in the meeting with recruiters on LinkedIn. The study identified and described four factors. The factors are the creation of front-stage presentation, uncertainty in the presentation, the idealized presentation, and the social norm. In addition, there are various perceptions between university students and recruiters of the professional presentation expected of university students, which affects the ideals, social norms, stigma, and the unknown audience on LinkedIn.

Är du osäker på hur du ska skapa eller utveckla ett starkt personligt varumärke på den växande plattformen Linkedin. Där det varje minut laddas upp långa och saftiga inlägg om diverse ämnen. Vissa med viktiga budskap, långa inlägg som liknar romaner eller inlägg där det går att läsa om vad någon gjort på sin semester. Vad platsar på plattformen och vad platsar inte. Hur kan du som planerar att ladda upp ett inlägg skapa ett intresse hos andra. Det är endast 10 procent som studerat plattformen Linkedin och nu är det dags att ta reda på vad som är viktigt att tänka på kring Linkedin. Syftet med rapporten är att skapa förståelse för hur Linkedin kan användas i utvecklingen av ett personligt varumärke. Uppsatsen är en kvalitativ studie där sex personer blivit intervjuade. De sex respondenterna vars erfarenhet inom Linkedin är; vardagliga användare, professionella användare samt instrumentella användare. Primära data har samlats in via sökmotorer som One Search på Linnéuniversitetets hemsida samt genom Google Schoolar. Det framkom tydligt att det är ytterst viktigt med att fråga sig själv varför och vad det personliga varumärket ska ge för signal utåt. Även viktigt att arbeta med struktur och planering för att skapa/utveckla sitt personliga varumärke. Rapporten har endast tagit upp den sociala mediekanalen Linkedin så vidare forskning borde göras för att få en bredare översikt över vad en bör göra. Då det finns Instagram och Facebook, även de nyare kanalerna som TikTok och snapchat på marknaden. Och dessa kan ha stor betydelse för det personliga varumärket också.

Mit dieser Arbeit soll die Auswirkung des sozialen Vergleichs und Druckes auf die Wahrnehmung des eigenen Karrierestrebens und der Leistungsmotivation sowie auf den Selbstwert der Nutzer*innen der Social Media Plattform LinkedIn analysiert werden. Daraus resultieren folgende Forschungsfragen:1.Verändert sich das Selbstwertempfinden der LinkedIn Nutzer*innen durch das Betrachten von medium-performance oder high-performance Karrierepostings?2.Gibt es eine Veränderung im Karrierestreben von LinkedIn Nutzer*innen vor und nach dem Betrachten von medium-performance oder high-performance Karrierepostings?3.Gibt es einen Unterschied in der Leistungsmotivation zwischen der Kontrollgruppe und den beiden Experimentalgruppen?Die Wirkung sozialer Medien ist von diversen Faktoren abhängig und kann unter gewissen Umständen auch zu negativer oder zu positiven Beeinflussungen führen. Mit Hilfe eines experimentellen Settings wird die Wirkung der zuvor ausgewählten und mittels Pre-Test geprüften Karrierepostings auf den Selbstwert, sowie auf die Karriere- und Leistungsmotivation der Proband*innen erforscht. Die Veränderung in den genannten Parametern wird mittels wiederholter Messung vor und nach dem Zeigen von medium-performance oder high-performance Karrierepostings erfasst und mit den Ergebnissen der Kontrollgruppe verglichen. Zusätzlich wird der Parameter Leistungsmotivation mittels einmaliger Messung nach dem Postingteil via validiertem Fragebogen zu Leistungsmotivation nach Mikula et. al. erfasst.Durch das Betrachten von medium-performance und high-performance Karrierepostings lässt sich keine signifikante Veränderung im Selbstwertempfinden und im Streben nach Karriere feststellen. Es zeigt sich auch hier kein signifikanter Unterschied in der Selbsteinschätzung der Leistungsmotivation zwischen den Experimentalgruppen und der Kontrollgruppe. Ebenso kann kein signifikanter Unterschied zwischen den Gruppen in der Messung der Leistungsmotivation durch den Fragebogen nach Mikula et.

Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. Specifically, nonprofit organizations have taken advantage of using social media platforms to not only amplify their brand and image, but also spread awareness of their mission to larger audiences. The aim of this study is to delve into the use of social media in the activism measures of nonprofit organizations and determine its effectiveness across the organizations. First, an in depth literature analysis will explore social media and its impact on digital activism as well as how social media has been utilized by renown nonprofits in the case studies of Greta Thunberg, and the Black Lives Matter movement. Second, the study will depict both qualitative and quantitative data taken from local nonprofit organizations that explore the impact of social media towards their activism measures. The case companies used in this study are Dolgin Digital Media and the Local Initiatives Support Corporation. After a thorough analysis of the qualitative and quantitative data, it was determined that social media is an effective tool for nonprofits to not only communicate their mission efficiently and quickly to a mass audience, but also as a mechanism for brand amplification., Sociala medier och dess underliggande tekniker har skapat en avancerad och sofistikerad plattform för digital aktivism. Som ett resultat genomgår företag och organisationer en avgörande övergång i hur de når och samarbetar med användare på ett snabbt och effektivt sätt. Specifikt har ideella organisationer utnyttjat att använda sociala medieplattformar för att inte bara förstärka sitt varumärke och sin image, utan också sprida medvetenheten om deras uppdrag till större publik. Syftet med denna studie är att fördjupa användningen av sociala medier i ideella organisationers aktivismåtgärder och bestämmadess effektivitet i organisationerna. Först, en djupgående litteraturanalys kommer att utforska sociala medier och dess inverkan på digital aktivism samt hur sociala medier har använts av kända ideella organisationer i fallstudierna av Greta Thunberg, och Black Lives Matter-rörelsen. För det andra kommer studien att skildra både kvalitativa och kvantitativa data som tas från lokala ideella organisationer som undersöker effekterna av sociala medier på deras aktivismåtgärder. De fallföretag som används i denna studie är Dolgin Digital Media och Local Initiatives Support Corporation. Efter en grundlig analys av kvalitativa och kvantitativa data, det fastställdes att sociala medier är ett effektivt verktyg för ideella organisationer för att inte bara kommunicera sitt uppdrag effektivt och snabbt till en masspublik, utan också som en mekanism för varumärkesförstärkning.

22nd International Arab Conference on Information Technology, ACIT 2021 -- 21 December 2021 through 23 December 2021 -- -- 176492, Nowadays most people who are looking for a job use the Internet, visiting websites like Linkedin or Indeed so they must face hundreds of recruitment companies and job ads. The process of applying for a job is time consuming especially in screening, preparing and attending tests and interviews. In addition, job applicants do not know which companies are most proper for them, this job-hunting strategy can easily lead to employment dissatisfaction or failure. therefore, it is more efficient to recommend a few most suitable jobs. Also, manual screening for a position is time consuming and expensive. Experienced recruiters may be able to speed up the process by noting patterns in the resumes. The aim is therefore also to identify these patterns so they can be implemented in the system. In this work we try to introduce a system that would help both recruiters and job applicants in the job-hunting process. © 2021 IEEE.

22nd International Arab Conference on Information Technology, ACIT 2021 -- 21 December 2021 through 23 December 2021 -- -- 176492, Nowadays most people who are looking for a job use the Internet, visiting websites like Linkedin or Indeed so they must face hundreds of recruitment companies and job ads. The process of applying for a job is time consuming especially in screening, preparing and attending tests and interviews. In addition, job applicants do not know which companies are most proper for them, this job-hunting strategy can easily lead to employment dissatisfaction or failure. therefore, it is more efficient to recommend a few most suitable jobs. Also, manual screening for a position is time consuming and expensive. Experienced recruiters may be able to speed up the process by noting patterns in the resumes. The aim is therefore also to identify these patterns so they can be implemented in the system. In this work we try to introduce a system that would help both recruiters and job applicants in the job-hunting process. © 2021 IEEE.

The current study on brand personality based on natural language focuses on large companies with a corpus of English terms. Other Natural-Language-Processing (NLP) techniques and psycholinguistic word properties are not considered. This study uncovers additional factors that explain owner-based brand personality of micro-companies by using Part-of-Speech (PoS) tagging and psycholinguistic corpora. The analysis of German-language posts of three micro-companies on LinkedIn and Facebook shows that the word type "verb" and language sentiment, emotional intensity, and concreteness are stronger explanatory factors compared to an owner-based brand personality corpus. Researchers and professionals should thus not limit their brand personality analysis to keyword semantics, but also consider word types and psycholinguistic word properties. Further research is needed to improve the explanatory power of the brand personality corpus., + ID der Publikation: hslu_93768 + Art des Beitrages: Wissenschaftliche Medien + Jahrgang: 9th + Sprache: Englisch + Bemerkungen: INSPEC Accession Number: 22138061 + Letzte Aktualisierung: 2023-06-06 16:20:02

Due to the lack of a significant volume of research on factors that affect employee fluctuation in the quality management profession, the paper is focused on exploring certain individual and organizational factors as possible influencers on quality management professionals' turnover. As a business and employment-oriented social networking service, LinkedIn was used to gain data on education, contacts, company ownership type, workplace type, and fluctuation behavior of 1014 quality management professionals. For statistical analysis, chi 2 contingency table, ANOVA with Tukey/Tamhane posthoc, and CHAID Decision Tree Analysis were employed. The results showed that employees' fluctuation depends on the degree of education, career development activities as well as the type of current examinee workplace. There is also an association between the type of company ownership and employee fluctuations. Further, the greater number of LinkedIn contacts was found to be related to more pronounced fluctuation. Since employees' fluctuation significantly influences company performance and competitiveness, the paper could provide valuable insight for managers to understand what could predict employees' fluctuation, which is especially important for knowledge-based contemporary organizations.

Denna avhandling är resultatet av en kvalitativ studie som undersöker identitetsskapande och upprätthållande av sociala normer på sociala medieplattformen LinkedIn. Metodvalet för att genomföra detta var den kvalitativa och etnografiska undersökningsmetoden nätnografi. En digital frågelista konstruerades på enkätplattformen Survio, med öppna frågor och besvarades av respondenter som i någon mån är aktiva användare på LinkedIn. Därefter utfördes semistrukturerade intervjuer med ett urval ur grupptillhörigheten. Resultatet i rapporten visar att LinkedIn-användare i måttlig till hög grad delar med sig av gynnsam information om sig själva och sin yrkesidentitet. Användarna delar inte eller i liten grad med sig av personliga eller privata angelägenheter. De sociala normer som skapas och upprätthålls genom valet av delad information på användarnas LinkedIn-profil handlar om att anpassa sin profilinformation att den framhäver det ideala jaget och en till synes felfri yrkesidentitet. Dessa upprätthålls genom känslan av tillhörighet, gemenskap eller utanförskap., The purpose of this thesis is to provide an overview of how identity and social norms are created and maintained through online social media. To limit the scope of the analysis, only the social media platform LinkedIn and its social landscape have been used in this study. The method used to answer the purpose was the netnography ethnographic research method, conducted with open-ended questions in a questionnaire on the Survio platform and semistructured interviews. Findings of this report show that LinkedIn users share favorable information about themselves. Furthermore, little or no personal information was disclosed. In addition, it was found that social norms are created by the feeling of affiliation, community, or alienation.

Tato diplomová práce se zabývá problematikou využívání sociálních sítí v oblasti řízení lidských zdrojů ve vybrané společnosti, konkrétně při náboru zaměstnanců. První část zahrnuje informace týkající se využívání jednotlivých sociálních sítí, jejich výhody a nevýhody atd. Dále jsou zde popsány činnosti řízení lidských zdrojů. Druhá část diplomové práce charakterizuje vybranou společnost, dále navazuje analýza využívání konkrétních sociálních sítí touto společností. Proběhl rovněž výzkum metodou rozhovoru se specialistkou náboru. Na závěr je komplexně zhodnoceno využívání sociálních sítí společností. Navazují návrhy na možné zlepšení využití sociálních sítí pro firemní účely., This diploma thesis deals with the use of social networks in the area of human resources management in a selected company, specifically in the recruitment of employees. The first part includes information about the use of individual social networks, their advantages and disadvantages, etc. It also describes the activities of human resource management. The second part of the thesis characterizes the selected company, followed by an analysis of the use of specific social networks by this company. The research was also conducted by means of an interview with a recruitment specialist. In conclusion, the use of social networks by company is comprehensively evaluated, followed by proposals for possible improvement of the use of social networks for corporate purposes., Fakulta ekonomicko-správní, Studentka přednesla téma své DP Sociální sítě v oblasti řízení lidských zdrojů Vedoucí DP nemá otázky. Otázky oponenta DP: 1. Zkuste srovnat jednotlivé sociální sítě z hlediska publikovaného obsahu a jejich možnosti pro oslovení nových pracovníků, a to zejména z hlediska aktuálně volných pracovních pozic (samostatná účetní, brigáda na stavbě, strojník, hellip;). 2. Sleduje vybraná společnost statistiky o zdrojích návštěvnosti pracovního webu VelkaParta.cz či o tom, jak se uchazeč dozvěděl o vypsané pracovní pozici? 3. Jakým způsobem byste zevšeobecnila vaše návrhy na zlepšení využívání sociálních sítí v oblasti řízení lidských zdrojů? Otázky komise: 1. Připomínka - strukturovaný či polostrukturovaný rozhovor by měl být přepsán v práci. 2. Pokud byste použila k náboru jen sociální sítě, nedošlo by k diskriminaci některých potenciálních uchazečů? Studentka na otázky reagovala., Dokončená práce s úspěšnou obhajobou

Les organisations vérifient de plus en plus les médias sociaux des candidats dans le cadre de leurs processus de sélection du personnel. Toutefois, comme peu de recherches ont été effectuées à ce sujet, certains auteurs mentionnent qu'il est important de réaliser davantage d'études afin d'établir la validité prédictive de la vérification des médias sociaux (VMS) sur des critères organisationnels importants. Par ailleurs, comme les quelques recherches actuelles ont surtout étudié le site à vocation personnelle Facebook, l'étude du site à vocation professionnelle LinkedIn semble maintenant nécessaire. La présente étude visait à comparer la capacité de la vérification de Facebook et de LinkedIn à prédire la performance globale au travail ainsi que ses trois dimensions : la performance de tâche, les comportements de citoyenneté au travail et la performance adaptative. Au moyen d’un devis corrélationnel transversal, huit évaluateurs canadiens francophones, qui étaient des professionnels en sélection du personnel ou en psychologie du travail avec minimalement une année d’expérience, ont évalué le profil Facebook de 96 travailleurs canadiens francophones ayant au moins six mois d’ancienneté dans leur poste et le profil LinkedIn de 57 de ces mêmes travailleurs. Les évaluateurs ont observé les profils Facebook ou LinkedIn des participants qui leur étaient attitrés et ont complété, pour chaque participant, un questionnaire conçu pour les besoins de l’étude basé sur Bourgelas et al. (2017) afin d’évaluer la performance de tâche, les comportements de citoyenneté organisationnelle (CCO), la performance adaptative et la performance globale au travail. Les prédictions des évaluateurs ont été comparées à une autoévaluation de la performance de tâche et des CCO en utilisant l’échelle de Williams et Anderson (1991) validées en français par Paiement et al. (2018) ainsi qu’une autoévaluation de la performance adaptative obtenue via l’échelle de mesure de Chardonnier-Voirin et Roussel (

[ES] El objeto de este trabajo es estudiar el reclutamiento y selección de los empleados a través de las redes sociales, concretamente es un estudio de caso de la red social LinkedIn, considerada como una de las mejores redes profesionales. El valor de esta investigación aporta nuevos conocimientos a la conversación de la economía digital y a la selección del personal. La razón por la cual se ha escogido este tema es debido a la elevada presencia que tienen las redes sociales en el día a día de las personas, pasando de ser un método de entretenimiento a convertirse en una herramienta para buscar empleo y para encontrar el talento. Este hecho, ha provocado que los métodos tradicionales que se han ido utilizado a lo largo de los años estén perdiendo su eficacia y se esté haciendo uso de otros métodos más digitalizados que permiten a las empresas adaptarse a las exigencias que impone el mercado laboral actual, el cual se caracteriza por estar muy saturado como consecuencia de la elevada competencia y formado por personas que han crecido junto a la comodidad que ofrecen las nuevas tecnologías. Es por ello por lo que el principal objetivo de este trabajo de final de grado es revisar la teoría sobre el reclutamiento y selección de personal para conocer tanto sus definiciones como herramientas y posteriormente conocer las herramientas que han surgido gracias a las nuevas tecnologías centrándose en concreto en las redes sociales y en LinkedIn. La metodología que se va a seguir en este trabajo es revisar la teoría mediante referencias bibliográficas de importantes autores y, asimismo, se accederá a distintos repositorios académicos, a distintas páginas webs y otros estudios para obtener información acerca de las redes sociales y de su influencia. Asimismo, se va a utilizar el método del caso aplicado a la red social LinkedIn para conocer su papel en la fase de reclutamiento y selección de personal. Como principales conclusiones se puede decir que las redes sociales y la marc, [EN] The purpose of this work is to study the recruitment and selection of personnel through social networks, specifically it is a case study of the social network LinkedIn, considered one of the best professional networks. The value of this research brings new insights to the digital economy conversation and staff selection. The reason why this theme has been chosen is due to the high presence that social networks have in the day to day of people, going from being a method of entertainment to becoming a tool to look for employment and to find talent. This fact has caused that the traditional methods that have been used over the years are losing their effectiveness and is making use of other more digitized methods that allow companies to adapt to the demands imposed by the current labor market, which is characterized by being very saturated because of high competition and formed by people who have grown together with the comfort offered by new technologies. That is why the main objective of this final degree work is to review the theory on the recruitment and selection of personnel to know both its definitions and tools and subsequently know the tools that have emerged thanks to new technologies focusing specifically on social networks and LinkedIn. The methodology that will be followed in this work is to review the theory through bibliographic references of important authors and, likewise, it will be accessed to different academic repositories, different websites, and other studies to obtain information about social networks and their influence. Likewise, the case method applied to the social network LinkedIn will be used to know its role in the recruitment and selection phase. As main conclusions it can be said that social networks and personal branding go hand in hand, where not only professionals must give a good image, but also companies must provide valuable content so that professionals want to work in them. Also, being spaces where professionals expose every, [CA] L'objecte d'este treball és estudiar el reclutament i selecció de personal a través de les xarxes socials, concretament és un estudi de cas de la xarxa social LinkedIn, considerada com una de les millors xarxes professionals. El valor d'esta investigació aporta nous coneixements a la conversació de l'economia digital i a la selecció de personal. La raó per la qual s'ha triat este tema és degut a l'elevada presència que tenen les xarxes socials en el dia a dia de les persones, passant de ser un mètode d'entreteniment a convertir-se en una ferramenta per a buscar ocupació i per a trobar el talent. Este fet, ha provocat que els mètodes tradicionals que se n'han anat utilitzat al llarg dels anys estiguen perdent la seua eficàcia i s'estiga fent ús d'altres mètodes més digitalitzats que permeten a les empreses adaptar-se a les exigències que imposa el mercat laboral actual, el qual es caracteritza per estar molt saturat com a conseqüència de l'elevada competència i format per persones que han crescut junt amb la comoditat que oferixen les noves tecnologies. És per això pel que el principal objectiu d'este treball de final de grau és revisar la teoria sobre el reclutament i selecció de personal per a conéixer tant les seues definicions com a ferramentes i posteriorment conéixer les ferramentes que han sorgit gràcies a les noves tecnologies centrant-se en concret en les xarxes socials i en LinkedIn. La metodologia que es va a seguir en aquest treball és revisar la teoria per mitjà de referències bibliogràfiques d'importants autors i, així mateix, s'accedirà a distints reposadors acadèmics, a distintes pàgines webs i altres estudis per a obtindre informació sobre les xarxes socials i de la seua influència. Així mateix, es va a utilitzar el mètode del cas aplicat a la xarxa social LinkedIn per a conéixer el seu paper en la fase de reclutament i selecció de personal. Com principals conclusions es pot dir que les xarxes socials i la marca personal van unides de la mà, on

[EN] Social media have become a valuable resource for the teaching community, enabling online teaching and learning environments to be created. These tools have gained prominence as a result of the pandemic caused by the spread of the SARS-CoV-2 virus, making it viable to continue teaching through these channels. On the other hand, social media are a fundamental element in the day-to- day work of sport managers, being a very useful tool for managing aspects as diverse as brand image, fan engagement and sponsorship. This work shares an educational innovation named "LinkedIn (r)evolution", carried out with a total of 118 students (72.4% men and 27.6% women) of sport management from two Spanish universities. In order to assess the impact of the experience, students completed a short questionnaire through LimeSurvey at the end of the innovation, scoring a battery of items on various aspects related to educational innovation, following a scale from 1 to 10. The results obtained are very positive, with scores above 7.5 points on average. Based on these, it is determined that LinkedIn can be a good resource for generating online or blended learning environments., [ES] Los medios sociales se han convertido en un recurso para la comunidad docente permitiendo generar entornos de enseñanza-aprendizaje en línea. Estos han adquirido protagonismo a raíz de la pandemia provocada por la expansión del virus SARS-CoV-2, posibilitando que la docencia pueda seguir realizándose a través de estos canales. Por otra parte, los medios sociales son un elemento fundamental en el día a día del gestor del deporte, siendo una herramienta de gran utilidad para gestionar aspectos tan diversos como la imagen de marca, el “engagement” con los aficionados o los patrocinios. En este trabajo se comparte la innovación educativa “LinkedIn (r)evolution”, realizada con un total de 105 estudiantes (72,4% hombres y 27,6% mujeres) de gestión del deporte de dos universidades españolas. Para valorar el impacto de la experiencia, el alumnado completó un pequeño cuestionario a través de LimeSurvey al finalizar la innovación, puntuando una batería de ítems sobre diversos aspectos vinculados a la innovación educativa, siguiendo una escala del 1 al 10. Los resultados obtenidos son muy positivos, con puntuaciones superiores a los 7,5 puntos de media. Con base a estos, se determina que LinkedIn puede ser un buen recurso para generar espacios de aprendizaje en línea o mixtos.

In line with the development of modern communication technology, computer-mediated-communication is playing a crucial role in how people interact and communicate. One forum in which such interaction can be conducted is the online professional social network LinkedIn. In this study we examine how entrepreneurs, conscious or unconsciously, make use of impression management strategies in a textual sense on LinkedIn by highlighting entrepreneurial skills in order to claim legitimate distinctiveness. The purpose of this study is to identify the ways in which early-stage entrepreneurs use rhetoric to establish legitimacy for themselves among potential stakeholders. This is of interest since favourable legitimacy judgments by potential resource providers are critical for the survival and growth of new ventures. This study adopts a quantitative approach by searching for specific keywords connected to entrepreneurial skills on the profile pages of early-stage entrepreneurs. The research concludes that how early-stage entrepreneurs present themselves on LinkedIn in order to create legitimacy is not influenced by factors such as gender, age, educational background or prior work experience. However, statistical significance was found in the negative relationship between previous start-up experience and the highlighting of skills within Networking and Leadership/Management. The results to some extent indicate that entrepreneurs who have prior start-up experience to a lesser degree highlight skills related to social capital and rather focus on more tacit skills related to their expertise, than their less experienced counterparts The research concludes that a possible explanation can be found in the logic that previous success in starting a venture speaks for itself. That is, entrepreneurs who have successfully launched a start-up have, to some extent, already proved that they have what it takes to start a business, make it successful and by extension also come off as legitimate.

For many young people across societies, precarity is the condition of life that they have to confront in their path to adulthood. As this condition is further intertwined with the rise of the digital age, attempts have been made by youth and media scholars to theorize and investigate the role that digital media plays within this socioeconomic conditions. This research project is an empirical contribution to this current burgeoning critical scholarships on youth, precarity, and digital media. The focus of this research revolves around the experiences of university students on the professional platform LinkedIn as they prepare for the transition from higher education to the world of work. The research approach adopted in this paper is based on case study methodology—a method of inquiry that seeks to produce in-depth understanding of an empirical phenomenon within a context. Data was collected through thirteen semi-structured qualitative interviews with university students who are active users on the platform. The thesis proposes a dialectical relation of the self on LinkedIn that illuminates the operation of the platform and the experiences of the participants within it. On LinkedIn and through LinkedIn, the participants had to navigate through contradiction between the dominant discourse of human capital and an employment relation that is still based on the selling of one’s labour-power. The end result was a self and a form sociality that are constantly in flux. However, without an alternative to these contradictions, the solution for our participants often takes form of a retreat into therapeutic entrepreneurialism. Within the current era of neoliberal capitalism, rather than being a detrimental aspect for the platform and for the users, these contradictions are the moral resources that fuel the economy of the platform and for our participants as a whole.

The use of social media platforms and other online tools in the human resource management area has become a common part of the HR manager work. Today, the main aim of every corporation is to have the right employees at the right time and in the right job positions. The main objective of this research paper was to identify whether the size of the selected healthcare service providers influences the existence of a profile on the vocational social network LinkedIn, the active use of the vocational social network LinkedIn for sharing a job vacancy and the active use of the vocational social network LinkedIn for promoting or building the employer brand. Three research hypotheses were defined. The collection of research data was carried out from October 2018 to January 2019. The conducted research has shown that the size of the selected healthcare service provider does not affect the active use of the vocational social network LinkedIn and sharing a job vacancy, promoting or building the employer brand.

This bachelor thesis invites the reader to examine how social media platforms have been used by companies during the 2020 corona pandemic. This study bases its case by focusing on a global consulting company with offices in both Denmark and Sweden and how these two offices have used social media platforms LinkedIn and Facebook to communicate during the pandemic. Both countries have utilized different strategies with regards to handling the pandemic. This thesis aims to explain how different risks in society interact with modern technology in 2020. The method used in this thesis is a qualitative case study in which the theories used are Beck's theory about risk society and Rainie & Wellman’s theories about digital networks. For the analysis two interviews were used as empirical data. Social media managers from each office who were both working with their respective companies’ LinkedIn and Facebook pages. Among the findings in this thesis were that we still live in a risk society and in which ways digital media can help the company handle crises like the pandemic. Different strategies used in different countries result in distinct methods. This led to unique methods of communication with both employees and customers. Furthermore, the information published on social media also varied between the two offices. Another interesting finding is that the two theories used also complement each other. Beck's theory about risk helps explain the pandemic and how our society is constantly creating new risks. Rainie & Wellman theory about digital networks helps explain how to handle these risks. However, both theories can create new risks but also aids us in overcoming these risks. Key words: CoVid-19, Corona, Pandemic, Communication, Social media, Facebook, LinkedIn, Organization, Information, Risk, Crisis, Risk society, Digital Network.

Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. Today numerous people use and rely on social media networks which encourage companies to try to reach their audiences and shape company image by the usage of different digital networks. One of the platforms where companies can represent their business is LinkedIn, as it is designed specifically for organizations and individuals to develop a professional image. One of the platform’s most popular feature is the possibility to post job advertisings that are seen in several platform areas. These job offers serve as a recruitment tool but also simultaneously shape the image of a company. Therefore, it is interesting to explore how job posts of a company manage to stay informative, focused on the targeted audience and, at the same time, shape corporate image. Thesis project, “Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements”, aims to examine how world leading Swedish companies create their corporate image through job advertisements posted on the social media platform LinkedIn and what that image is. The study draws on media logic theory together with the concept of discourse and tries to reach the project’s aim by applying multimodal critical discourse analysis. By this model, job advertisements of 3 companies based in Sweden were analysed. Results show that corporate image through job advertisements is created equally by the company and the platform LinkedIn. Companies in job advertisements use semi-formal language, creative elements, address accomplishments, values and goals to attract the reader. While LinkedIn places main company information that can influence job advertisement readers to obtain a primary opinion about the enterprise.

In this era of the internet and with the easy availability of data at a very low cost, searching for information is growing at an exponential rate. So, it is now impossible to find the desired information without proper guidance. Here is the need of the recommendation system. The system will recommend which information relevant to the user according to their searching pattern. It will also explore hidden results with a minimal effect. The goal of this paper is to describe the famous recommendation systems which are used mostly and to explore what is the need of these kinds of systems and also what kind of technology has been used to provide better services to its users. Finally we would like to show how one recommendation system is different from another as per user need.

This paper explores possible responses to some of the main challenges associated with conducting elite and expert interviews as part of qualitative research in human geography. Drawing on the example of the dynamic fintech industry, the paper outlines some similarities and differences between elite and expert interviews, and uses this to identify and discuss possible responses. Against this backdrop, the paper also reflects on advantages and disadvantages of using the professional social networking site LinkedIn as a research aid for sampling and contacting interviewees as well as for interview preparation. The paper is anticipated to be of interest to those conducting qualitative research involving limited subject sample sizes who are potentially difficult to find.

Waking up in a world where everyone carries a miniature supercomputer, interaction designers find themselves in their forerunners dreams. Faced with the reality of planetary-scale we have to confront the task of articulating approaches responsive this accidental ubiquity of computation. This thesis attempts such a formulation by defining computation as a strange material, a plasticity shaped equally by its technical properties and the mode of production by which is its continuously re-produced. The definition is applied through a methodology of excursions — participatory explorations into two seemingly disparate sites of computation, connected in they ways they manifest a labor of care. First, we visit the social infrastructures that constitute the Linux kernel, examining strangle entanglements of programming and care in the world's largest design process. This is followed by a tour into the thorny lands of artificial intelligence, situated in the smart replies of LinkedIn. Here, we investigate the fluctuating border between the artificial and the human with participants performing AI, formulating new Turing tests in the process. These excursions afford an understanding of computation as fundamentally re-produced through interaction, a strange kind of affective work the understanding of which is crucial if we ambition to disarm the critical accidents of our present future.

Nowadays, Social Media communication has become indispensable for the world. Social Media is indeed a paradigm shift in communication. The beauty of this new communication method is the offer of virtual connectivity irrespective of geographical distances. The medium serves us 24/7 with online videos, audios, pictures, and rich textual content. Given its wide usage, it is extremely crucial to study key details of social media, including the pioneers, theories, and business applications. This manuscript has relied on the “Web of Science” database and the Vantage Point 9 text-mining tool, with Aduna map visualization, to collate about 50 research articles published during 2008-2016 that have studied social media in detail. The objective of this article is to explain the impact of social media sites, technologies and applications.

In January 2021, the storm Filomena paralysed Spain. One of the most affected cities was Madrid, which suffered a general collapse for several days. Metro de Madrid (underground railway company and one of the most popular public services in the city) continued to provide service to its users. Silvia Roldan (CEO of Metro de Madrid) wrote a daily post on LinkedIn to explain to users what problems they were facing, how they were being solved and how the service was ensured.Metro de Madrid is an underground railway company that was inaugurated in 1919. It extends over 294 kilometres distributed in 302 stations. It employs 7,000 persons. Other data of Metro de Madrid are: 2,400 cars, 8,758 security cameras, 1,263 vending machines, 2,424 tele-indicators, 1,703 escalators, 541 lifts and 5,386 intercoms. "LinkedIn is a social network that has a great attraction, you are addressing a professional audience, which judges you on the basis of the work you do", says the CEO of Metro de Madrid in an interview conducted to illustrate this research.This research is based on two hypotheses: 1) In a crisis context, direct communication between a company's executive and stakeholders reduces uncertainty and helps to restore institutional equilibrium; and 2) It is possible to find a paradigmatic model in this type of communication with specific stakeholders.This research carried out a quantitative and qualitative analysis using a content analysis of Roldan’s posts on LinkedIn during this crisis and an interview with the CEO of Metro de Madrid. This case gives us some lessons in communication as main results. LinkedIn is an optimal platform for crisis communication, especially if we want to transmit moderately long messages, with nuances, aimed at a professional audience willing to listen and dialogue.Roldan’s colloquial and friendly tone used in her posts are justified in this case (Filomena crisis). She is CEO of the company, direct witness of the facts and responsible for the solutions, La intensa nevada provocada por la borrasca Filomena paralizó España los primeros días de enero de 2021 y provocó pérdidas millonarias en una economía ya de por sí muy debilitada por la crisis del COVID-19. Tan sólo en Madrid, el consistorio de la ciudad estimó que las pérdidas rondarían los 1.398 millones de euros. La ciudad sufrió un fuerte colapso, con problemas de movilidad y abastecimiento. Sólo algunos servicios, como Metro, siguieron funcionando. La consejera delegada de esta Compañía, Silvia Roldán, escribió un post diario en LinkedIn para explicar a los usuarios a qué problemas se enfrentaban día a día y cómo se solucionaban. El presente artículo hace una revisión teórica de la comunicación de crisis e investiga de forma empírica y semántica las publicaciones de Roldán, mediante un análisis de contenido y una entrevista en profundidad. El objetivo de la investigación es doble. Primero: poner de manifiesto que, en un contexto de crisis, la comunicación directa entre un directivo o directiva con sus públicos reduce la incertidumbre y ayuda a recuperar el equilibrio institucional. Segundo: hallar un modelo paradigmático en este tipo de comunicaciones y de gestión de relaciones con stakeholders específicos.Este trabajo forma parte del proyecto de investigación "Comunicación de crisis y emergencias en medios sociales. Estudio de su uso en España y diseño de protocolos de información para instituciones y medios de comunicación (COMCRISIS - PID2019-109064GB-I00)" financiado por el Ministerio de Ciencia e Innovación del Gobierno de España.

Bakalářská práce je věnována tématu "Sociální sítě jako prostředek budování B2B vztahů". První část se zabývá poznatky nejen z obecné oblasti sociálních sítí a marketingu, ale i z oblasti zaměřené na obchodní vztahy mezi obchodními společnostmi a jejich rozdíly oproti obchodním vztahům s koncovými spotřebiteli. V druhé části je provedena analýza stávajícího stavu vybrané společnosti a v návaznosti na to vypracován návrh založení profilu společnosti a jeho správu v rámci vybraných sociálních sítí., This Bachelor's thesis is dedicated to the topic of "Social media as a tool for developing B2B relationships". First part of the thesis will delve into the general area of marketing and social media as well as into the area focused on business relations among corporations and their differences of business relations with end-users. Second part of the thesis will conduct a situational analysis of the selected company that will provide basis for creation of the company's social media profile and its management within selected social media channels., Fakulta ekonomicko-správní, Student přednesl téma své BP ''Sociální sítě jako prostředek budování B2B vztahů'', otázka vedoucí BP: 1. Využila vámi vybraná společnost výsledky této práce a založila si profily na vybraných sociálních sítích? Pokud ano, jaké jsou dosavadní zkušenosti? Student na otázku reagoval., Dokončená práce s úspěšnou obhajobou