Current socio-cognitive approaches to predicting medication adherence such as the belief in medicines questionnaire (BMQ) struggle to consistently predict when patients will cease taking their medications as directed. This work presents the motivation potential (MP) scale and its two subscales as an alternative approach to predicting medication adherence, remedying theoretical and practical shortcomings of existing measures. The MP scale measures a patient's motivation for the specific behavior of taking medication exactly as directed by a health care provider through desirability (MPD subscale) and feasibility (MPF subscale) evaluations of this behavior. In a study with diabetic patients, the present work develops, refines, and validates the MP scale for use as a tool in predicting medication adherence. Research Question Addressing limitations in adherence prediction, the present work benchmarks the predictive effectiveness of the motivation potential (MP) scale against the belief in medicines questionnaire (Horne et al. 1999) for diabetic patients. Informed by contemporary goal theory (Fishbach et al. 2009) and expectancy-value frameworks (Brehm et al. 1983), this study tested whether the MP scale parsimoniously captures much of the variance in related motivational models. Moreover, it serves as a starting point for assessing the MP scale as a clinical tool for health care providers to directly assess adherence motivation in their patients. Combining a more motivationally-sensitive level of measurement and a streamlined approach to constructs, the MP scale was expected to display valid, reliable psychometric properties while outperforming the belief in medicines questionnaire (BMQ) in predicting medication adherence, laying the groundwork for developing and executing novel, theoretically-informed interventions that surpass the effectiveness of current approaches (Krueger et al. 2005). Method and Data A study of diabetic patients taking medication to treat their condition was conducted to develop and validate the motivation potential (MP) scale. The diabetes epidemic increasingly stands out as one of the largest public health challenges of our time (McKinlay and Marceau 2000). Medication adherence directly affects health outcomes for diabetic patients (Pladevall et al. 2004), making it an ideal context to develop and validate the motivation potential (MP) scale. Through a combination of exploratory factor analysis, reliability analysis, confirmatory factor analysis, and hierarchical linear regression, this study provides initial evidence of the MP scale's convergent, discriminant, and predictive validity. Participants in the study were 475 (229 female; Mage = 37.26; range: 18-76; 46.7% married; 77% Caucasian; 50.5% with household income < $45k) diabetic patients recruited from an online panel. On average, participants had been treated for diabetes for 5.38 years with 50.5% insulin dependent. The survey instrument given to participants consisted of a series of screening/demographic questions, the belief in medicines questionnaire (Horne et al. 1999), twenty possible motivation potential scale items, a measure of goal commitment (Hollenbeck et al. 1989), and a measure of selfreported medication adherence (Horne et al. 1999). Summary of Findings This study provided initial evidence supportive of the motivation potential scale, refined to two three-item subscales, as a valid instrument capable of improved adherence prediction. From a measurement perspective, the two subscales, desirability and feasibility, demonstrated excellent convergent validity and acceptable discriminant/criterion validity in their relationships with related constructs such as commitment and the four BMQ subscales. Building towards support for predictive validity and utility, the MPD and MPF subscales accounted for a substantial portion of the variance in self-reported adherence (r2 = . 27) when compared to substantially lengthier BMQ subscales (r2 = .18). In its most stringent test, the BMQ subscales also predicted medication adherence variance even when controlling for the four BMQ subscales (which drop to non-significance) and an extensive set of socio-demographic and health-related factors. Key Contributions Consistently predicting medication adherence remains an elusive first step in the chain of knowledge upon which effective interventions can be built. The refined, six-item motivation potential (MP) scale matches the benefits of improved prediction with reduced response burden for patients. Taking the findings into account, the two motivation potential subscales demonstrate comparatively robust ability to predict total and unique variance in selfreported medication adherence. Starting in the context of diabetic patients and their medication adherence, the stage is set for future studies that generalize the validity and effectiveness of the motivation potential scale in predicting medication adherence and other health behaviors across medical conditions. Integrating theory and pressing needs of health care practice, the motivation potential scale offers a new direction forward for transforming understanding and prediction of patient adherence (Scammon et al. 2011). 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